September quarter records for total company revenue, iPhone revenue and EPS
Services revenue reaches new all-time high
CUPERTINO, CALIFORNIA — Apple® today announced financial results for its fiscal 2025 fourth quarter ended September 27, 2025. The Company posted quarterly revenue of $102.5 billion, up 8 percent year over year. Diluted earnings per share was $1.85, up 13 percent year over year on an adjusted basis.1
“Today, Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services,” said Tim Cook, Apple’s CEO. “In September, we were thrilled to launch our best iPhone lineup ever, including iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air. In addition, we launched the fantastic AirPods Pro 3 and the all-new Apple Watch lineup. When combined with the recently announced MacBook Pro and iPad Pro with the powerhouse M5 chip, we are excited to be sharing our most extraordinary lineup of products as we head into the holiday season.”
“Our September quarter results capped off a record fiscal year, with revenue reaching $416 billion, as well as double-digit EPS growth,” said Kevan Parekh, Apple’s CFO. “And thanks to our very high levels of customer satisfaction and loyalty, our installed base of active devices also reached a new all-time high across all product categories and geographic segments.”
Apple’s board of directors has declared a cash dividend of $0.26 per share of the Company’s common stock. The dividend is payable on November 13, 2025, to shareholders of record as of the close of business on November 10, 2025.
Apple will provide live streaming of its Q4 2025 financial results conference call beginning at 2:00 p.m. PT on October 30, 2025, at apple.com/investor/earnings-call. The webcast will be available for replay for approximately two weeks thereafter.
Apple periodically provides information for investors on its corporate website, apple.com, and its investor relations website, investor.apple.com. This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance, and details related to its annual meeting of shareholders.
1. Non-GAAP measure excluding the one-time income tax charge recognized during the fourth quarter of 2024 related to the impact of the reversal of the European General Court’s State Aid decision. See the section titled “Reconciliation of 2024 Non-GAAP to GAAP Results of Operations” at the end of the accompanying financial statements.
This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include without limitation those about payment of the Company’s quarterly dividend and future business plans. These statements involve risks and uncertainties, and actual results may differ materially from any future results expressed or implied by the forward-looking statements. Risks and uncertainties include without limitation: effects of global and regional economic conditions, including as a result of government policies, trade and other international disputes, geopolitical tensions, conflict, terrorism, natural disasters, and public health issues; risks relating to the design, manufacture, introduction, and transition of products and services in highly competitive and rapidly changing markets, including from reliance on third parties for components, technology, manufacturing, applications, services, support, and content; risks relating to information technology system failures, network disruptions, and failure to protect, loss of, or unauthorized access to, or release of, data; and effects of unfavorable legal proceedings, government investigations, and complex and changing laws and regulations. More information on these risks and other potential factors that could affect the Company’s business, reputation, results of operations, financial condition, and stock price is included in the Company’s filings with the SEC, including in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. The Company assumes no obligation to update any forward-looking statements, which speak only as of the date they are made.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.
Press Contact:
Josh Rosenstock
Apple
jrosenstock@apple.com
(408) 862-1142
Investor Relations Contact:
Suhasini Chandramouli
Apple
suhasini@apple.com
(408) 974-3123
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
(In millions, except number of shares, which are reflected in thousands, and per-share amounts)
Three Months Ended
Twelve Months Ended
September 27, 2025
September 28, 2024
September 27, 2025
September 28, 2024
Net sales:
Products
$
73,716
$
69,958
$
307,003
$
294,866
Services
28,750
24,972
109,158
96,169
Total net sales (1)
102,466
94,930
416,161
391,035
Cost of sales:
Products
47,019
44,566
194,116
185,233
Services
7,106
6,485
26,844
25,119
Total cost of sales
54,125
51,051
220,960
210,352
Gross margin
48,341
43,879
195,201
180,683
Operating expenses:
Research and development
8,866
7,765
34,550
31,370
Selling, general and administrative
7,048
6,523
27,601
26,097
Total operating expenses
15,914
14,288
62,151
57,467
Operating income
32,427
29,591
133,050
123,216
Other income/(expense), net
377
19
(321)
269
Income before provision for income taxes
32,804
29,610
132,729
123,485
Provision for income taxes
5,338
14,874
20,719
29,749
Net income
$
27,466
$
14,736
$
112,010
$
93,736
Earnings per share:
Basic
$
1.85
$
0.97
$
7.49
$
6.11
Diluted
$
1.85
$
0.97
$
7.46
$
6.08
Shares used in computing earnings per share:
Basic
14,815,307
15,171,990
14,948,500
15,343,783
Diluted
14,863,609
15,242,853
15,004,697
15,408,095
(1) Net sales by reportable segment:
Americas
$
44,192
$
41,664
$
178,353
$
167,045
Europe
28,703
24,924
111,032
101,328
Greater China
14,493
15,033
64,377
66,952
Japan
6,636
5,926
28,703
25,052
Rest of Asia Pacific
8,442
7,383
33,696
30,658
Total net sales
$
102,466
$
94,930
$
416,161
$
391,035
(1) Net sales by category:
iPhone
$
49,025
$
46,222
$
209,586
$
201,183
Mac
8,726
7,744
33,708
29,984
iPad
6,952
6,950
28,023
26,694
Wearables, Home and Accessories
9,013
9,042
35,686
37,005
Services
28,750
24,972
109,158
96,169
Total net sales
$
102,466
$
94,930
$
416,161
$
391,035
Apple Inc.
CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)
(In millions, except number of shares, which are reflected in thousands, and par value)
September 27, 2025
September 28, 2024
ASSETS:
Current assets:
Cash and cash equivalents
$
35,934
$
29,943
Marketable securities
18,763
35,228
Accounts receivable, net
39,777
33,410
Vendor non-trade receivables
33,180
32,833
Inventories
5,718
7,286
Other current assets
14,585
14,287
Total current assets
147,957
152,987
Non-current assets:
Marketable securities
77,723
91,479
Property, plant and equipment, net
49,834
45,680
Other non-current assets
83,727
74,834
Total non-current assets
211,284
211,993
Total assets
$
359,241
$
364,980
LIABILITIES AND SHAREHOLDERS’ EQUITY:
Current liabilities:
Accounts payable
$
69,860
$
68,960
Other current liabilities
66,387
78,304
Deferred revenue
9,055
8,249
Commercial paper
7,979
9,967
Term debt
12,350
10,912
Total current liabilities
165,631
176,392
Non-current liabilities:
Term debt
78,328
85,750
Other non-current liabilities
41,549
45,888
Total non-current liabilities
119,877
131,638
Total liabilities
285,508
308,030
Commitments and contingencies
Shareholders’ equity:
Common stock and additional paid-in capital, $0.00001 par value: 50,400,000 shares authorized; 14,773,260 and 15,116,786 shares issued and outstanding, respectively
93,568
83,276
Accumulated deficit
(14,264)
(19,154)
Accumulated other comprehensive loss
(5,571)
(7,172)
Total shareholders’ equity
73,733
56,950
Total liabilities and shareholders’ equity
$
359,241
$
364,980
Apple Inc.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
(In millions)
Twelve Months Ended
September 27, 2025
September 28, 2024
Cash, cash equivalents, and restricted cash and cash equivalents, beginning balances
$
29,943
$
30,737
Operating activities:
Net income
112,010
93,736
Adjustments to reconcile net income to cash generated by operating activities:
Depreciation and amortization
11,698
11,445
Share-based compensation expense
12,863
11,688
Other
(89)
(2,266)
Changes in operating assets and liabilities:
Accounts receivable, net
(6,682)
(3,788)
Vendor non-trade receivables
(347)
(1,356)
Inventories
1,400
(1,046)
Other current and non-current assets
(9,197)
(11,731)
Accounts payable
902
6,020
Other current and non-current liabilities
(11,076)
15,552
Cash generated by operating activities
111,482
118,254
Investing activities:
Purchases of marketable securities
(24,407)
(48,656)
Proceeds from maturities of marketable securities
40,907
51,211
Proceeds from sales of marketable securities
12,890
11,135
Payments for acquisition of property, plant and equipment
(12,715)
(9,447)
Other
(1,480)
(1,308)
Cash generated by investing activities
15,195
2,935
Financing activities:
Payments for taxes related to net share settlement of equity awards
(5,960)
(5,441)
Payments for dividends and dividend equivalents
(15,421)
(15,234)
Repurchases of common stock
(90,711)
(94,949)
Proceeds from issuance of term debt, net
4,481
—
Repayments of term debt
(10,932)
(9,958)
Proceeds from/(Repayments of) commercial paper, net
(2,032)
3,960
Other
(111)
(361)
Cash used in financing activities
(120,686)
(121,983)
Increase/(Decrease) in cash, cash equivalents, and restricted cash and cash equivalents
5,991
(794)
Cash, cash equivalents, and restricted cash and cash equivalents, ending balances
$
35,934
$
29,943
Supplemental cash flow disclosure:
Cash paid for income taxes, net
$
43,369
$
26,102
Apple Inc.
RECONCILIATION OF 2024 NON-GAAP TO GAAP RESULTS OF OPERATIONS (Unaudited)
(In millions, except number of shares, which are reflected in thousands, and per-share amounts)
Three Months Ended
Twelve Months Ended
September 28, 2024
September 28, 2024
As Reported (GAAP)
Non-GAAP Adjustments
(a)
As Adjusted (Non-GAAP)
As Reported (GAAP)
Non-GAAP Adjustments
(a)
As Adjusted (Non-GAAP)
Income before provision for income taxes
$
29,610
$
—
$
29,610
$
123,485
$
—
$
123,485
Provision for income taxes
14,874
(10,246)
(b)
4,628
29,749
(10,246)
(b)
19,503
Net income
$
14,736
$
10,246
(b)
$
24,982
$
93,736
$
10,246
(b)
$
103,982
Diluted earnings per share
$
0.97
$
0.67
(c)
$
1.64
$
6.08
$
0.67
(c)
$
6.75
Shares used in computing diluted earnings per share
15,242,853
—
15,242,853
15,408,095
—
15,408,095
(a)These adjustments reconcile certain of the Company’s GAAP results of operations to its non-GAAP results of operations. The Company believes that the presentation of results excluding the impact of the reversal of the European General Court’s State Aid decision provides meaningful supplemental information to both management and investors that is indicative of the Company’s core operating results and facilitates comparison of operating results across reporting periods. The Company uses these non-GAAP measures when evaluating its financial results as well as for internal planning and forecasting purposes. These non-GAAP measures should not be viewed as a substitute for the Company’s GAAP results.
(b)Non-GAAP adjustments to provision for income taxes and net income to reflect the impact of the reversal of the European General Court’s State Aid decision recognized during the fourth quarter of 2024. On September 10, 2024, the European Court of Justice announced that it had set aside the 2020 judgment of the European General Court and confirmed the European Commission’s 2016 State Aid decision. As a result, during the fourth quarter of 2024 the Company recorded a one-time income tax charge of $10.2 billion, net, which represented $15.8 billion payable to Ireland via release of restricted funds held in escrow, partially offset by a U.S. foreign tax credit of $4.8 billion and a decrease in unrecognized tax benefits of $823 million. For additional information, refer to Note 7, “Income Taxes” of the Notes to Consolidated Financial Statements in Part II, Item 8 of the Company's fiscal 2024 Annual Report on Form 10-K.
(c)Represents the per-share impact of the non-GAAP adjustments to net income.