Exhibit 10.79b
August 12, 2025
Rob Mellor
Chairman of the Board
Monro, Inc.
295 Woodcliff Drive
Fairport, New York 14450
United States
Re:Amendment 1 to Addendum 1 under the Agreement for Consulting Services
This letter is amendment 1 (“Amendment 1”) to addendum 1 between AlixPartners, LLP (“AlixPartners”) and Monro, Inc. (the "Company”) dated May 30, 2025, (“Addendum 1”) issued under the Engagement Letter dated March 28, 2025 (the “Agreement”). Unless otherwise modified herein, the terms and conditions of the Addendum and the Agreement remain in full force and effect. Capitalized terms not otherwise defined herein shall have the meaning given to them in Addendum 1 or the Agreement, as applicable.
Amendment
The Parties wish to extend the time period for performance of the scope of work set forth in Addendum 1, as well as amend the fees associated with such scope.
The Parties agree to amend Addendum 1 as follows, effective as of July 31, 2025:
1. The term of Addendum 1 shall be extended to November 1, 2025.
2.AlixPartners will continue to perform the Implementation with a focus on four primary areas:
Store Operations and Selling Effectiveness
oLeverage Phase I implementation Task Force learnings to drive further improvement to core store operating model
oRefine in-store coaching and training approach to complement current corporate process disciplines
oAdjust DM job definition and build further accountability into DM performance measurement
oFinalize incremental reporting (operational metrics) and integrate into enhanced District Manager (“DM”) tool kit
oDevelop next-level staffing model to optimize capacity by store cohort
Marketing and Pricing
oDeliver media plan for company review and implementation - utilizing learnings from marketing tests – targeting increase in customer traffic
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Monro, Inc.
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oRecommend weekly marketing metrics and coach relevant company executives on how to utilize in weekly decision making
oImplement CRM (customer relationship management) re-targeting based on revised customer segmentation
oRefine pricing and promotion analytics and processes to align to customer needs objectives
oTransition and train marketing approach and tools to relevant company executives for ongoing use
Merchandising and Inventory Management
oTogether with SVP of Merchandising, develop assortment and marketing program with the intention of meeting customer needs
oDevelop tools and train relevant company executives to allow for transition from history-based to forward-looking demand forecasting that allows for changes in assortment and promotion calendar
oSupport SVP of Merchandising in re-calibrating vendor supply agreements as part of supported negotiations process
oProvide support to SVP of Merchandising to redefine merchandising time operating model and reporting re-design
oTransition KPIs and calculations developed to company for on-going use
Customer Segmentation and Insights
oDefine core customer segments that more clearly align with preferred customer profile
oConduct management workshops to align on priority customer segments and current and future initiatives to attract and retain more customers within these priority segments
oIdentify, procure and utilize third-party data with a goal of better defining customer targets
oIncorporate core customer segmentation into in-flight marketing initiatives, including both acquisition and retention
3.The Fees for the extension of work shall be as follows:
$575,000 per week in August (August 3 through August 30, 2025)
$500,000 per week in September (August 31 through October 4, 2025)
$400,000 per week in October (October 5 through November 1, 2025)
If work is required beyond November 1, 2025, the parties will mutually agree to a fee structure for the additional work.
Monro, Inc.
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* * *
If these terms meet with your approval, please sign and return a copy of this Amendment 1.
We look forward to working with you
Sincerely yours,
|
/s/ Gaurav Chhabra
|
/s/ Arun Kumar |
/s/ Jeremy Lambert |
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Gaurav Chhabra |
Arun Kumar |
Jeremy Lambert |
|
Partner & Managing Director |
Partner & Managing Director |
Partner |
For and on behalf of AlixPartners, LLP
Agreement and acceptance confirmed
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By: /s/ Robert E. Mellor |
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Its: Chairman |
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Dated: 8/18/2025 |
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For and on behalf of Monro, Inc. |
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