REINFORCING LUXURY SKIN CARE LEADERSHIP THROUGH EXPERIENCE AND INNOVATION Daisy Jiang SVP/GENERAL MANAGER—LA MER, CHINA .6
CONSUMER TURNING CONSUMER-FACING EXPERIENCE INTO SOLID GROWTH 1.6M FY26 NUMBER OF CUSTOMERS CHINA DOMESTIC 45% FY26 NEW TO FILE CUSTOMER SALES CONTRIBUTION % +23.4% NEW TO FILE CUSTOMER GROWTH FY26 VS. FY25 28% | 44% ALL CHANNELS FY26 CONSUMER RETENTION OFFLINE MARKET LEADERSHIP NEW PRODUCT LAUNCHES | POWER SUSTAINED SHARE GAIN #1 Luxury Skin Care1 26.6% | +56 BPS FY26 CHINA DOMESTIC LUXURY SKIN CARE SHARE1 FY26 VS. FY25 CHINA DOMESTIC AND CHINESE CONSUMER2, FY26 BUSINESS SUSTAINED GROWTH MOMENTUM $3,185M | 9.1% FY26 CHINESE CONSUMER2 RETAIL SALES | PRESTIGE BEAUTY SHARE $1,332M | +11.8% CHINA DOMESTIC RETAIL SALES | GROWTH RATE FY26 FY26 VS. FY25 Note: 1. Beauté Research 2. Chinese Consumer Retail Sales = Travel Retail APAC + Mainland China + Hong Kong SAR #1 LUXURY SKIN CARE BRAND IN CHINA1
Action Plan Priority #3 BOOST CONSUMER-FACING INVESTMENTS Crafting immersive retail experience and unrivaled luxury sanctuaries Action Plan Priority #2 CREATE TRANSFORMATIVE INNOVATION New product launches as core growth engine for brand equity & portfolio amplification
1. Beauté Research, retail sales growth, FY26 vs. FY25 2. Anti Aging NEW PRODUCT LAUNCHES AS CORE GROWTH ENGINE FOR BRAND EQUITY & PORTFOLIO AMPLIFICATION Action Plan Priority #2: Create Transformative Innovation Establish High-Efficacy Leadership Elevate Luxury Image and Emotional Connection Franchise Play To Redefine Ultimate AA2 Solution 53% FY26 FRANCHISE NEW-TO-FILE BUYERS +25%1 FY26 NIGHT FRANCHISE GROWTH CORE AA2 FRANCHISE
CRAFTING ELEVATED, IMMERSIVE RETAIL EXPERIENCE Action Plan Priority #3: Boost Consumer-facing Investments Build Immersive Brand Experience Store Offer the Most Advanced Skin Diagnostic Tailor-Made CRM Engaging Omnichannel Retail Journey
PINNACLE LUXURY EXPERIENCE Action Plan Priority #3: Boost Consumer-facing Investments Leverage SPA de La Mer In All Doors Establish Paid Services Across 34 Luxury Hotel & Resort Destinations Scale Genaissance de La Mer Awareness for VVlP Community
ELEVATE LUXURY SANCTUARIES Institutionalizing Wellness Experiences ELEVATING SPA EXCELLENCE EXPANDING DESTINATION SPAS & LUXURY HALO Action Plan Priority #3 Boost Consumer-Facing Investments Action Plan Priority #2 Create Transformative Innovation AMPLIFY INNOVATION FRONTIERS Fortifying Core Anti-aging Leadership CO-DEVELOPING GLOBAL SCIENTIFIC BREAKTHROUGHS UNLOCKING LOCALLY TAILORED INNOVATIONS