Yan Gao VP/GENERAL MANAGER – M·A·C, CHINA ACCELERATING GROWTH THROUGH YOUTH ENGAGEMENT AND TREND-LED INNOVATION .7
AMBITION: Source: Brand Health Tracker FY26 Q1 Report, business update to FY26, Beauté Research FY26 TO LEAD MAKEUP ARTISTRY IN CHINA CONSUMER COVERAGE BUSINESS IMPACT YOUNG CONSUMERS UNDER 35 YEARS-OLD 79% ACTIVE CONSUMERS 4.4M+ IN MAKEUP ARTISTRY #1 IN BRAND AWARENESS ON DOUYIN #1 LIP IN MAKEUP ARTISTRY #1 ONLINE 1 LIP PRODUCT SOLD EVERY ~6 SECONDS
Action Plan Priority #1 ACCELERATE BEST-IN-CLASS CONSUMER COVERAGE Go where young consumers go Action Plan Priority #2 CREATE TRANSFORMATIVE INNOVATION Turn local insights into fast innovation to capture trends
OFFLINE Always present in the hippest, coolest places young consumers go DOUYIN Highly visible where they spend most of their time BRING THE SHOW Tap into youth culture & community they care about #2 DOUYIN Prestige Makeup Brand1 FOLLOW CONSUMER FOOTPRINT - 360 CAPTURE CHINA’S YOUTH Action Plan Priority #1 | Accelerate Best-in-Class Consumer Coverage Source: 1 Beauté Research, FY26
TURN LOCAL FORESIGHT INTO FAST INNOVATION TO CAPTURE TRENDS OF GEN Z Action Plan Priority #2 | Create Transformative Innovation CREATE BRAND HEAT & COLLECTIBILITY | M·A·C X POPMART SKULLPANDA TIME PERIOD: August 6-31, 2026 ; Note: 1. Chinese Valentine’s Day. RED BOOK SOCIAL BUZZ 2026 CVD1 #1 IMPRESSION 600M+ TOTAL LIP RETAIL SALES GROWTH VS. LY +39%
Decode consumer shift in places, platforms & behaviors Reinvent retail experience CAPTURE TODAY, ANTICIPATE TOMORROW Action Plan #1 Accelerate Best-in-Class Consumer Coverage Define what’s next for Chinese makeup consumers Elevate trendy-edgy brand persona HARNESSING GLOBAL & CHINA INNOVATION TRENDS Action Plan #2 Create Transformative Innovation