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EXHIBIT 23
 
Consent of Independent Registered Public Accounting Firm
 
 
We consent to the incorporation by reference in Registration Statement Nos. 333-43593 and 333-190192 on Form S-8 of our report dated June 26, 2026, appearing in this Annual Report on the Form 11-K of the Lithia Motors, Inc. 401(k) Plan for the year ended December 31, 2025.

 
/s/ KBF CPAs - Audit, LLP
 
Lake Oswego, Oregon
 June 26, 2026