|  |  | 
               
                THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT ONE MINUTE AFTER 11:59 P.M., EASTERN TIME, ON FEBRUARY 25, 2025, UNLESS THE OFFER IS EXTENDED.
               
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                THE BOARD OF DIRECTORS OF H&E RECOMMENDS THAT YOU TENDER ALL OF YOUR SHARES PURSUANT TO THE OFFER.
               
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|  |  |  |  | A-1 |  |  | |
|  | 
               
                Securities Sought:
               
             | 
             |  | Any and all of the outstanding shares of common stock, par value $0.01 per share (the “Shares”), of H&E Equipment Services, Inc. (“H&E”). |  | 
|  | 
               
                Price Offered Per Share:
               
             | 
             |  | $92.00 per Share, net to the holder thereof in cash (the “Offer Price”), without interest, less any applicable withholding of taxes. |  | 
|  | 
               
                Scheduled Expiration Date:
               
             | 
             |  | One minute after 11:59 p.m., Eastern Time, on Tuesday, February 25, 2025, unless the Offer (as defined below) is extended. |  | 
|  | 
               
                Purchaser:
               
             | 
             |  | UR Merger Sub VII Corporation, a Delaware corporation (“Merger Sub”) and a wholly owned subsidiary of United Rentals (North America), Inc., a Delaware corporation (“URNA”). URNA is a wholly owned subsidiary of United Rentals, Inc., a Delaware corporation (“URI”). |  | 
|  | 
               
                H&E Board Recommendation:
               
             | 
             |  | The board of directors of H&E (the “H&E Board”) has unanimously: (i) determined that the Merger Agreement and the transactions contemplated thereby, including the Offer and the Merger, are fair to and in the best interests of H&E and its stockholders, and declared it advisable to enter into the Merger Agreement with URI and Merger Sub, (ii) approved the execution, delivery and performance of the Merger Agreement and the consummation of the transactions contemplated thereby, including the Offer and the Merger, in accordance with the DGCL, (iii) resolved that, subject to the terms of the Merger Agreement, the Merger shall be effected under Section 251(h) of the DGCL and (iv) resolved to recommend that H&E’s stockholders accept the Offer and tender their Shares to Merger Sub pursuant to the Offer, in each case, upon the terms and subject to the conditions of the Merger Agreement. |  | 
|  |  |  | 
               
                High 
               
             | 
             |  | 
               
                Low 
               
             | 
             | ||||||
| Year Ended December 31, 2022: |  |  |  |  |  |  |  |  |  |  |  |  |  | 
| 
               
                First Quarter 
               
             | 
             |  |  | $ | 47.13 |  |  |  |  | $ | 34.41 |  |  | 
| 
               
                Second Quarter 
               
             | 
             |  |  | $ | 44.25 |  |  |  |  | $ | 26.93 |  |  | 
| 
               
                Third Quarter 
               
             | 
             |  |  | $ | 36.19 |  |  |  |  | $ | 26.12 |  |  | 
| 
               
                Fourth Quarter 
               
             | 
             |  |  | $ | 47.17 |  |  |  |  | $ | 27.38 |  |  | 
|  |  |  | 
               
                High 
               
             | 
             |  | 
               
                Low 
               
             | 
             | ||||||
| Year Ended December 31, 2023: |  |  |  |  |  |  |  |  |  |  |  |  |  | 
| 
               
                First Quarter 
               
             | 
             |  |  | $ | 56.47 |  |  |  |  | $ | 40.77 |  |  | 
| 
               
                Second Quarter 
               
             | 
             |  |  | $ | 46.58 |  |  |  |  | $ | 32.33 |  |  | 
| 
               
                Third Quarter 
               
             | 
             |  |  | $ | 50.36 |  |  |  |  | $ | 41.32 |  |  | 
| 
               
                Fourth Quarter 
               
             | 
             |  |  | $ | 54.40 |  |  |  |  | $ | 38.06 |  |  | 
| Year Ended December 31, 2024: |  |  |  |  |  |  |  |  |  |  |  |  |  | 
| 
               
                First Quarter 
               
             | 
             |  |  | $ | 64.97 |  |  |  |  | $ | 47.15 |  |  | 
| 
               
                Second Quarter 
               
             | 
             |  |  | $ | 66.18 |  |  |  |  | $ | 42.23 |  |  | 
| 
               
                Third Quarter 
               
             | 
             |  |  | $ | 55.13 |  |  |  |  | $ | 40.93 |  |  | 
| 
               
                Fourth Quarter 
               
             | 
             |  |  | $ | 61.33 |  |  |  |  | $ | 47.79 |  |  | 
|  |  | 
               
                Name (Citizenship) 
               
             | 
             |  |  | 
               
                Present Principal Occupation / 
            Material Positions Held During the Past Five Years  | 
             |  | 
|  |  | 
              Julie H. Brandt
               (United States)  | 
             |  |  | 
               
                Corporate Vice President and President, Global Commercial & Field Operations for Johnson Controls, principally located at 5757 N Green Bay Avenue, Glendale, WI 53209
                 
              (2025 – Present) 
                President of Johnson Controls Building Solutions North America division
                 
              (2023 – 2025) 
                Vice President and General Manager of Otis Elevator Company
                 
              (2020 – 2023) 
                Member of the Board of Directors of United Rentals, Inc.
                 
            (2025 – Present)  | 
             |  | 
|  |  | 
              Marc A. Bruno
               (United States)  | 
             |  |  | 
               
                Chief Operating Officer of the U.S. Food & Facilities for Aramark Corporation, principally located at 2400 Market Street, Philadelphia, PA 19103
                 
              (2019 – Present) 
                Chief Operating Officer, Sports, Leisure, Corrections, Facilities, and K-12 of the U.S. Food & Facilities for Aramark Corporation
                 
              (2014 – 2019) 
                Member of the Board of Directors of United Rentals, Inc.
                 
            (2018 – Present)  | 
             |  | 
|  |  | 
              Larry D. De Shon
               (United States)  | 
             |  |  | 
               
                Member of the Board of Directors of United Rentals, Inc.
                 
              (2021 – Present) 
                President and Chief Executive Officer of Avis Budget Group, Inc., principally located at 379 Interpace Parkway, Parsippany, NJ 07054
                 
              (2016 – 2019) 
                Member of the Board of Directors of The Hartford Financial Services Group, Inc., principally located at 690 Asylum Avenue, Hartford, CT 06155
                 
              (2020 – Present) 
                Member of the Board of Directors of Air New Zealand Limited, principally located at Level 11 Deloitte Centre, 80 Queen Street, Auckland.
                 
            (2020 – Present)  | 
             |  | 
|  |  | 
              Michael D. Durand
               (United States)  | 
             |  |  | 
               
                Executive Vice President and Chief Operating Officer of United Rentals, Inc.
                 
              (2023 – Present) 
                Senior Vice President, Sales and Operations of United Rentals, Inc.
                 
              (2020 – 2023) 
                Senior Vice President, Operations of United Rentals, Inc.
                 
            (2015 – 2020)  | 
             |  | 
|  |  | 
               
                Name (Citizenship) 
               
             | 
             |  |  | 
               
                Present Principal Occupation / 
            Material Positions Held During the Past Five Years  | 
             |  | 
|  |  | 
              Matthew J. Flannery
               (United States)  | 
             |  |  | 
               
                President and Chief Executive Officer of United Rentals, Inc.
                 
              (2019 – Present) 
                President and Chief Operating Officer of United Rentals, Inc.
                 
              (2018 – 2019) 
                Executive Vice President and Chief Operating Officer of United Rentals, Inc.
                 
              (2012 – 2018) 
                Member of the Board of Directors of United Rentals, Inc.
                 
            (2019 – Present)  | 
             |  | 
|  |  | 
              William “Ted” Grace
               (United States)  | 
             |  |  | 
               
                Executive Vice President and Chief Financial Officer of United Rentals, Inc.
                 
              (2022 – Present) 
                Interim Chief Financial Officer of United Rentals, Inc.
                 
              (2022 – 2022) 
                Vice President, Investor Relations of United Rentals, Inc.
                 
            (2016 – 2022)  | 
             |  | 
|  |  | 
              Bobby J. Griffin
               (United States)  | 
             |  |  | 
               
                Lead Independent Director of the Board of Directors of United Rentals, Inc.
                 
              (2019 – Present) 
                Member of the Board of Directors of United Rentals, Inc.
                 
              (2009 – Present) 
                Member of the Board of Directors of Hanesbrands Inc., principally located at 1000 E. Hanes Mill Road, Winston-Salem, NC 27105
                 
              (2006 – 2023) 
                Member of the Board of Directors of WESCO International, Inc., principally located at 225 West Station Square Drive, Suite 700, Pittsburgh, PA 15219
                 
              (2014 – Present) 
                Member of the Board of Atlas Air Worldwide Holdings, Inc., principally located at 2000 Westchester Avenue, Purchase, NY 10577
                 
            (2016 – 2023)  | 
             |  | 
|  |  | 
              Joli Gross
               (United States)  | 
             |  |  | 
               
                Senior Vice President, Chief Legal & Sustainability Officer, Corporate Secretary of United Rentals, Inc.
                 
              (2024 – Present) 
                Senior Vice President, General Counsel, Corporate Secretary and Chief Sustainability Officer of United Rentals, Inc.
                 
              (2023 – 2024) 
                Senior Vice President, General Counsel and Corporate Secretary of United Rentals, Inc.
                 
            (2017 – 2023)  | 
             |  | 
|  |  | 
               
                Name (Citizenship) 
               
             | 
             |  |  | 
               
                Present Principal Occupation / 
            Material Positions Held During the Past Five Years  | 
             |  | 
|  |  | 
              Kim Harris Jones
               (United States)  | 
             |  |  | 
               
                Member of the Board of Directors of United Rentals, Inc.
                 
              (2018 – Present) 
                Member of the Board of Directors of Fossil Group, Inc., principally located at 901 S. Central Expy. Richardson, TX 75080
                 
              (2019 – 2024) 
                Member of the Board of Directors of True Blue Inc., principally located at 1015 A Street, Tacoma, WA 98402
                 
            (2016 – Present)  | 
             |  | 
|  |  | 
              Terri L. Kelly
               (United States)  | 
             |  |  | 
               
                Member of the Board of Directors of United Rentals, Inc.
                 
              (2018 – Present) 
                President and Chief Executive Officer of W.L. Gore & Associates, principally located at 555 Paper Mill Road, Newark, DE 19711
                 
              (2005 – 2018) 
                Member of the Supervisory Board of ASML, principally located at De Run 6501, 5504 DR, Veldhoven, The Netherlands
                 
            (2018 – Present)  | 
             |  | 
|  |  | 
              Michael J. Kneeland
               (United States)  | 
             |  |  | 
               
                Chairman of the Board of Directors of United Rentals, Inc.
                 
              (2019 – Present) 
                President and Chief Executive Officer of United Rentals, Inc.
                 
              (2008 – 2019) 
                Member of the Board of Directors of Brinks Home Security, principally located at 1990 Wittington Place, Dallas, TX
                 
              (2019 – 2023) 
                Chairman of the Board of Directors of Gildan Activewear, Inc., principally located at 600 de Maisonneuve West, 33rd floor Montréal, Québec, H3A 3J2, Canada
                 
              (2024 – Present 
                Member of the Board of Directors of YRC Worldwide, Inc., principally located at P.O. Box 7270 Overland Park, KS 66207
                 
            (2011 – 2019)  | 
             |  | 
|  |  | 
              Anthony S. Leopold
               (United States)  | 
             |  |  | 
               
                Senior Vice President, Chief Technology & Strategy Officer of United Rentals, Inc.
                 
              (2024 – Present) 
                Senior Vice President, Strategy and Digital of United Rentals, Inc.
                 
              (2021 – 2024) 
                Vice President, Strategy and Business of United Rentals, Inc.
                 
            (2019 – 2021)  | 
             |  | 
|  |  | 
              Andrew Limoges
               (United States)  | 
             |  |  | 
               
                Vice President, Controller and Principal Accounting Officer of United Rentals, Inc.
                 
              (2018 – Present) 
                Director of Finance and Accounting of United Rentals, Inc.
                 
              (2017 – 2018) 
                Group Controller of DMGT US, located at 3 Stamford Landing, 46 Southfield Ave, Stamford, CT 06902
                 
            (2016 – 2017)  | 
             |  | 
|  |  | 
               
                Name (Citizenship) 
               
             | 
             |  |  | 
               
                Present Principal Occupation / 
            Material Positions Held During the Past Five Years  | 
             |  | 
|  |  | 
              Francisco J. Lopez-Balboa
               (United States)  | 
             |  |  | 
               
                Member of the Board of Directors of United Rentals, Inc.
                 
              (2022 – Present) 
                Executive Vice President and Chief Financial Officer of Cumulus Media Inc., principally located at 780 Johnson Ferry Rd NE, Suite 500, Atlanta, GA 30342
                 
              (2022 – Present) 
                Executive Vice President and Chief Financial Officer of TelevisaUnivision
                 
            (2015 – 2018)  | 
             |  | 
|  |  | 
              Gracia Martore
               (United States)  | 
             |  |  | 
               
                Member of the Board of Directors of United Rentals, Inc.
                 
              (2017 – Present) 
                Director of Omnicom Group, Inc., principally located at 280 Park Avenue, New York, NY 10017
                 
              (2017 – Present) 
                Director, President and Chief Executive Officer of TEGNA Inc., principally located at 8350 Broad Street, Suite 2000, Tysons, VA 221012
                 
              (2011 – 2017) 
                Director of WestRock Company, principally located at 1000 Abernathy Road NE, Atlanta, GA 30328
                 
            (2015 – 2024)  | 
             |  | 
|  |  | 
              Craig A. Pintoff
               (United States)  | 
             |  |  | 
               
                Executive Vice President and Chief Administrative Officer of United Rentals, Inc.
                 
              (2017 – Present) 
                Senior Vice President, General Counsel and Human Resources of United Rentals, Inc.
                 
            (2016 – 2017)  | 
             |  | 
|  |  | 
              Shiv Singh
               (United States)  | 
             |  |  | 
               
                Member of the Board of Directors of United Rentals, Inc.
                 
              (2017 – Present) 
                Chief Marketing & Customer Experience Officer at LendingTree, Inc., principally located at 1415 Vantage Park Drive, Suite 700, Charlotte, NC 28203
                 
              (2022 – 2023) 
                Senior Vice President and General Manager at Expedia Group, Inc., principally located at 1111 Expedia Group Way, W. Bellevue, Washington 98119.
                 
              (2020 – 2021) 
                Chief Marketing Officer of Eargo, Inc., principally located at 1600 Technology Drive, Suite 6, San Jose, California 95110
                 
              (2019 – 2020) 
                Founder and Chief Executive Officer of Savvy Matters LLC, principally located at 1102 Balboa Avenue, Burlingame, CA 94010
                 
              (2018 – Present) 
                Senior Vice President, Innovation & Strategic Partnerships at Visa Inc., principally located at 900 Metro Center Boulevard, Foster City, California 94404
                 
            (2013 – 2018)  | 
             |  | 
|  |  | 
               
                Name (Citizenship) 
               
             | 
             |  |  | 
               
                Present Principal Occupation / 
            Material Positions Held During the Past Five Years  | 
             |  | 
|  |  | Sybil Collins |  |  |  | 
               
                Vice President and Treasurer of United Rentals, Inc.
                 
              (2023 – Present) 
                Member of the Board of Directors of United Rentals (North America), Inc.
                 
              (2023 – Present) 
                Managing Director in Treasury at Morgan Stanley 1585 Broadway New York, NY 10036
                 
            (2023 – 2019)  | 
             |  | 
|  |  | 
              Michael D. Durand
               (United States)  | 
             |  |  | 
               
                Executive Vice President and Chief Operating Officer of United Rentals (North America), Inc.
                 
              (2023 – Present) 
                See above 
               
             | 
             |  | 
|  |  | 
              Matthew J. Flannery
               (United States)  | 
             |  |  | 
               
                President and Chief Executive Officer of United Rentals (North America), Inc.
                 
              (2019 – Present) 
                Member of the Board of Directors of United Rentals (North America), Inc.
                 
              (2018 – Present) 
                See above 
               
             | 
             |  | 
|  |  | 
              William “Ted” Grace
               (United States)  | 
             |  |  | 
               
                Executive Vice President and Chief Financial Officer of United Rentals (North America), Inc.
                 
              (2022 – Present) 
                Member of the Board of Directors of United Rentals (North America), Inc.
                 
              (2022 – Present) 
                See above 
               
             | 
             |  | 
|  |  | 
              Joli Gross
               (United States)  | 
             |  |  | 
               
                Senior Vice President, Chief Legal & Sustainability Officer, Corporate Secretary of United Rentals (North America), Inc.
                 
              (2024 – Present) 
                Member of the Board of Directors of United Rentals (North America), Inc.
                 
              (2018 – Present) 
                See above 
               
             | 
             |  | 
|  |  | 
              Anthony S. Leopold
               (United States)  | 
             |  |  | 
               
                Senior Vice President, Chief Digital & Strategy Officer of United Rentals (North America), Inc.
                 
              (2024 – Present) 
                See above 
               
             | 
             |  | 
|  |  | 
              Andrew Limoges
               (United States)  | 
             |  |  | 
               
                Vice President, Controller and Principal Accounting Officer of United Rentals (North America), Inc.
                 
              (2018 – Present) 
                See above 
               
             | 
             |  | 
|  |  | 
               
                Name (Citizenship) 
               
             | 
             |  |  | 
               
                Present Principal Occupation / 
            Material Positions Held During the Past Five Years  | 
             |  | 
|  |  | 
              Craig A. Pintoff
               (United States)  | 
             |  |  | 
               
                Executive Vice President and Chief Administrative Officer of United Rentals (North America), Inc.
                 
              (2017 – Present) 
                Member of the Board of Directors of United Rentals (North America), Inc.
                 
              (2018 – Present) 
                See above
               
             | 
             |  | 
|  |  | 
               
                Name (Citizenship) 
               
             | 
             |  |  | 
               
                Present Principal Occupation / 
            Material Positions Held During the Past Five Years  | 
             |  | 
|  |  | 
              Sybil Collins
               (United States)  | 
             |  |  | 
               
                Treasurer of UR Merger Sub VII Corporation
                 
              (2025 – Present) 
                Member of the Board of Directors of UR Merger Sub VII Corporation
                 
              (2025 – Present) 
                See above 
               
             | 
             |  | 
|  |  | 
              Matthew J. Flannery
               (United States)  | 
             |  |  | 
               
                President of UR Merger Sub VII Corporation
                 
              (2025 – Present) 
                Member of the Board of Directors of UR Merger Sub VII Corporation
                 
              (2025 – Present) 
                See above 
               
             | 
             |  | 
|  |  | 
              Joli Gross
               (United States)  | 
             |  |  | 
               
                Secretary of UR Merger Sub VII Corporation
                 
              (2025 – Present) 
                Member of the Board of Directors of UR Merger Sub VII Corporation
                 
              (2025 – Present) 
                See above 
               
             | 
             |  | 
|  |  | 
              Craig A. Pintoff
               (United States)  | 
             |  |  | 
               
                Member of the Board of Directors of UR Merger Sub VII Corporation
                 
              (2025 – Present) 
                See above
               
             | 
             |  | 
|  | 
               
                If delivering by hand, express mail, courier
                 
            or other expedited service:  | 
             |  | 
               
                By mail:
               
             | 
             | 
|  | 
               
                Equiniti Trust Company, LLC
                 
            55 Challenger Road, Suite #200 Ridgefield Park, New Jersey 07660 Attn: LaToya Akerson/Reorganization Department  | 
             |  | 
               
                Equiniti Trust Company, LLC
                 
            55 Challenger Road, Suite #200 Ridgefield Park, New Jersey 07660 Attn: LaToya Akerson/Reorganization Department  | 
             |