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CafePress Reports Results for Second Quarter 2018




 LOUISVILLE, Ky., July 31, 2018 - CafePress Inc. (NASDAQ: PRSS) today reported financial results for the three months ended June 30, 2018.
Management Commentary
"The actions we took in the first quarter to drive business performance and return to profitability are positively impacting results. During the second quarter, we experienced higher gross margins, a reduction in net loss and positive Adjusted EBITDA. In addition, we made significant progress toward completing the modernization of CafePress.com and demolishing the old site,” commented Fred Durham, Chief Executive Officer. “Although we continue to experience lower traffic and revenue through CafePress.com, we are seeing improved crawling and indexing rates on our US domain and a slow, sequential rebound in traffic. We continue to believe the new, modern website will ultimately result in improved search engine optimization and the return of revenue lost from lower traffic. Our Board of Directors and management team consistent with its fiduciary duty continues to carefully consider all options to enhance shareholder value,” continued Durham.

"Growth in the Retail Partner Channel continued within the quarter as we benefited from both domestic and international expansion and the catalog build out of Walmart.com and eBay. We anticipate continued growth in retail partner channels as we build out existing channels and integrate new marketplaces," concluded Durham.

Second Quarter 2018 Operating Highlights
CafePress.com Modernization:
•
During the quarter, the Company made significant strides toward finishing work designed to grow revenue through CafePress.com and mitigate the pressure resulting from the changes in search engine algorithms in the second quarter of 2017; this technical work included:
◦
Released search pages for the new, modern CafePress.com to the fourth of four web domains
◦
Released cart and checkout pages for the new, modern CafePress.com to three of four web domains

Retail Partner Channel:
•
Began taking orders through the eBay marketplace and performed work to build out the initial catalog
•
Continued build out of the product catalog with Walmart.com












1



Second Quarter 2018 Financial Metrics 
All comparisons are on a year over year basis unless specifically stated otherwise.
(in thousands, except for percentages, average order size, and per unit data)
Three Months Ended
June 30,
 
Six Months Ended
June 30,
 
2018
 
2017
 
% Variance
 
2018
 
2017
 
% Variance
CafePress.com revenue
$9,387
 
$13,747
 
(32)%
 
$19,163
 
$27,398
 
(30)%
Retail Partner Channel revenue
$5,002
 
$4,106
 
22%
 
$9,776
 
$8,744
 
12%
    Total revenue
$14,389
 
$17,853
 
(19)%
 
$28,939
 
$36,142
 
(20)%
GAAP net loss
$(1,435)
 
$(3,154)
 
55%
 
$(5,038)
 
$(6,527)
 
23%
Adjusted EBITDA
$160
 
$(1,542)
 
F
 
$(1,533)
 
$(3,450)
 
56%
Cash Contribution Margin
28.4%
 
21.9%
 
6.5pts
 
24.5%
 
22.8%
 
1.7pts
CafePress.com orders
235
 
371
 
(37)%
 
473
 
723
 
(35)%
Retail Partner Channel orders
239
 
196
 
22%
 
462
 
423
 
9%
    Total orders
474
 
567
 
(16)%
 
935
 
1,146
 
(18)%
CafePress.com average order size
$39.92
 
$37.09
 
8%
 
$39.98
 
$37.89
 
6%
Retail Partner Channel average order size
$20.92
 
$20.91
 
—%
 
$20.92
 
$20.67
 
1%
    Total average order size
$30.34
 
$31.49
 
(4)%
 
$30.56
 
$31.54
 
(3)%
Cost of net revenue per unit
$10.00
 
$10.67
 
(6)%
 
$10.95
 
$10.71
 
2%

U:> 100% unfavorable        F:> 100% favorable
Second Quarter 2018 Financial Summary
Net Revenue
•
Net revenue totaled $14.4 million, down 19% from $17.9 million driven by lower revenue from CafePress.com, which more than offset growth from our Retail Partner Channel.
◦
Revenue from CafePress.com declined $4.4 million and accounted for 65% of second quarter revenue. We continue to be negatively impacted by search engine algorithm changes that went into effect during the second quarter of 2017. Additionally, late in April, we released our new search pages to our primary, US domain. The release of new search pages reset the search engine hierarchy, which we believe caused a temporary reduction in traffic and revenue. As of late June, we are seeing improved crawl and indexing rates on our US domain and a slow, sequential rebound in traffic. Average order size on CafePress.com increased 8% compared to the prior year, which primarily reflects lower, promotional shipping pricing that was in place in the prior year.
◦
Revenue from the Retail Partner Channel increased $0.9 million and accounted for 35% of second quarter revenue. Revenue increased from the Amazon marketplace due to improved sales in both domestic and international markets. Additionally, approximately 13% of the growth in the Retail Partner Channel is driven by the contribution of the Walmart and eBay marketplaces.

Gross Profit
•
Gross profit was $6.5 million, a $0.5 million decline, and gross margin was 45.0% versus 39.1% in the prior year. The new printing platform that was put into service late last year drove more efficient material and labor usage.

Operating Expense
•
Total operating expense was $8.0 million, a $2.2 million improvement compared to the prior year.

2


•
Fixed costs declined by $1.6 million compared to a year ago primarily driven by personnel-related reductions from the restructuring initiative completed during the first quarter of 2018.
•
Variable costs declined by $0.7 million compared to a year ago due to lower paid search advertising costs and customer service related expenses consistent with lower revenue.

Earnings and Cash Flow Information
•
GAAP net loss was $(1.4) million, or $(0.08) per diluted share, compared to a net loss of $(3.2) million, or $(0.19) per diluted share. Actions taken in the first quarter to reduce costs mitigated the decline in revenue.
•
Net cash used in operating activities was $9.0 million during the six months ended June 30, 2018. However, $8.0 million of the cash usage occurred during the first quarter of 2018 due to the seasonality of the business. The $2.0 million decrease in cash used in operating activities during the six months ended June 30, 2018 primarily reflects benefits related to the restructuring initiative completed during the first quarter of 2018 as well as improved management of inventory levels and decreases in software license renewals.
•
For the six months ended June 30, 2018, capital spending of $1.1 million was primarily related to capitalization of software and website development costs, which compares to $2.1 million in the prior year. Prior year spending included investment in the new printing platform.
•
At June 30, 2018, cash, cash equivalents, short-term investments and restricted cash totaled $22.7 million, or approximately $1.33 per share.

Non-GAAP Information
•
Non-GAAP Cash Contribution margin was 28.4% of net revenue versus 21.9% in 2017, which reflects the improved efficiency of our new printing platform.
•
Non-GAAP Adjusted EBITDA was $0.2 million, an improvement of $1.7 million. Actions taken in the first quarter to reduce costs as well as the improved efficiency of our new printing platform more than offset the decline in revenue.
Non-GAAP Financial Information
This press release contains certain non-GAAP financial measures. Tables are provided at the end of this press release that reconcile the non-GAAP financial measures to the most directly comparable financial measures prepared in accordance with Generally Accepted Accounting Principles (GAAP). These non-GAAP financial measures include Adjusted EBITDA, cash contribution margin, and free cash flow. For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP measures, please see the information provided at the end of this press release.
To supplement the Company's consolidated financial statements presented on a GAAP basis, we believe that these non-GAAP measures provide useful information about the Company's core operating results and thus are appropriate to enhance the overall understanding of the Company's past financial performance and its prospects for the future. These adjustments to the Company's GAAP results are made with the intent of providing both management and investors a more complete understanding of the Company's underlying operational results and trends and performance. Management uses these non-GAAP measures to evaluate the Company's financial results, develop budgets, manage expenditures, and determine employee compensation. The presentation of additional information is not meant to be considered in isolation or as a substitute for or superior to net income (loss) or net income (loss) per share determined in accordance with GAAP.

Second Quarter 2018 Conference Call
Management will review the second quarter 2018 financial results on a conference call on Wednesday, August 1, 2018 at 9:00 a.m. Eastern Standard Time. To participate on the live call, analysts and investors should dial 1-888-204-4368 at least ten minutes prior to the call. CafePress will also offer a live and archived webcast of the conference call, accessible from the “Investors” section of the Company's Web site at http://investor.cafepress.com.


3


Notice Regarding Forward Looking Statements
Information set forth in this news release contains various "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The Private Securities Litigation Reform Act of 1995 (the "Act") provides certain "safe harbor" provisions for forward-looking statements. All forward-looking statements are made pursuant to the Act.
The reader is cautioned that such forward-looking statements are based on information available at the time and/or management's good faith belief with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the statements. Forward-looking statements speak only as of the date the statement was made. The Company assumes no obligation to update forward-looking information to reflect actual results, changes in assumptions or changes in other factors affecting forward-looking information. Forward-looking statements are typically identified by the use of terms such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "might," "plan," "predict," "project," "seek," "should," "will," and similar words, although some forward-looking statements are expressed differently. Important factors that could cause actual results to differ materially from those discussed in the forward-looking statements include, among others, the following: whether the Company will be able to realize the full amount of estimated savings, the Company's ability to execute on its strategy, the effect of global economic conditions, including any disruptions in the credit markets; a decrease in consumers' discretionary income; additional taxes and fees; the loss of key personnel; the effect (including possible increases in the cost of doing business) resulting from catastrophic events, including future war and terrorist activities or political uncertainties, or the impact of natural or other disasters on the Company's operations and the Company's ability to obtain insurance recoveries in respect of such losses (including losses related to business interruption); the impact of work stoppages and other labor problems on current and future operations; the Company's ability to comply with governmental regulation and/or other legal obligations related to the privacy of personal information and other data, including the improper disclosure thereof; the impact of system failures or damage from natural disasters, power loss, telecommunications failures, cyber-attacks, or other unforeseen events; the impact of security breaches, computer viruses and hacking attacks on the Company's business and operations; the Company's ability to respond to rapid technological changes in a timely manner; the Company's ability to prevent payment related risks, such as fraudulent use of credit or debit cards; the Company's ability to maintain customer confidence in the integrity of our business; the Company's ability to operate www.cafepress.com in an evolving and highly competitive market segment; the Company's ability to secure new or ongoing content from third party partners; the Company's ability to provide a high-quality customer experience with minimal programming errors, flows and/or technical difficulties; the Company's ability to adequately protect the Company's intellectual property; the Company's ability to maintain or hire additional personnel; and the volatility of the Company's stock price. For further information regarding the risks and uncertainties associated with our business, and important factors that could cause our actual results to vary materially from those expressed or implied in its forward-looking statements, please refer to the factors listed and described under the "Risk Factors" sections of the Company's documents filed from time to time with the U.S. Securities and Exchange Commission, including, but not limited to, the Company's quarterly reports on Form 10-Q, and our Annual Report on Form 10-K, copies of which may be obtained at www.sec.gov.

4


About CafePress (PRSS):
At CafePress, our mission is to create human connection by inspiring people to express themselves.  We believe a coffee mug can start a conversation and a t-shirt can ignite a movement.

Founded in 1999 and based in Louisville, Kentucky, CafePress is the recognized pioneer of customizable products. Our global online platform enables people to express themselves through engaging community generated designs and licensed and personalized one-of-a-kind products.

Media Relations:
CafePress Inc.
pr@cafepress.com
Investor Relations:
CafePress Inc.
Phil Milliner
502-822-7503
pmilliner@cafepress.com



5



CafePress Inc.
Condensed Consolidated Statement of Comprehensive Loss
(In thousands, except per share amounts)
(Unaudited)

 
Three Months Ended
June 30,
 
Six Months Ended
June 30,
 
2018
 
2017
 
2018
 
2017
Net revenue
$
14,389

 
$
17,853

 
$
28,939

 
$
36,142

Cost of net revenue
7,907

 
10,864

 
17,088

 
22,192

Gross profit
6,482

 
6,989

 
11,851

 
13,950

Operating expense:
 
 
 
 
 
 
 
Sales and marketing
3,626

 
4,785

 
7,206

 
9,195

Technology and development
2,331

 
3,084

 
4,809

 
6,060

General and administrative
1,976

 
2,336

 
4,378

 
5,293

Restructuring costs
32

 
—

 
637

 
—

Total operating expense
7,965

 
10,205

 
17,030

 
20,548

Loss from operations
(1,483
)
 
(3,216
)
 
(5,179
)
 
(6,598
)
Interest income
85

 
37

 
132

 
79

Interest expense
—

 
(4
)
 
—

 
(10
)
Other (expense) income, net
(37
)
 
29

 
9

 
3

Loss before income taxes
(1,435
)
 
(3,154
)
 
(5,038
)
 
(6,526
)
Provision for income taxes
—

 
—

 
—

 
1

Net loss
$
(1,435
)
 
$
(3,154
)
 
$
(5,038
)
 
$
(6,527
)
Net loss per share of common stock:
 
 
 
 
 
 
 
Basic
$
(0.08
)
 
$
(0.19
)
 
$
(0.30
)
 
$
(0.39
)
Diluted
$
(0.08
)
 
$
(0.19
)
 
$
(0.30
)
 
$
(0.39
)
Shares used in computing net loss per share of common stock:
 
 
 
 
 
 
 
Basic
17,042

 
16,739

 
16,994

 
16,689

Diluted
17,042

 
16,739

 
16,994

 
16,689

Other comprehensive loss:
 
 
 
 
 
 
 
Unrealized holding losses on available-for-sale securities, net of tax
(10
)
 
—

 
(5
)
 
—

Other comprehensive loss
(10
)
 
—

 
(5
)
 
—

Comprehensive loss
$
(1,445
)
 
$
(3,154
)
 
$
(5,043
)

$
(6,527
)
 

6



CafePress Inc.
Condensed Consolidated Balance Sheet
(In thousands, except par value amounts)
(Unaudited)
 
 
June 30,
2018
 
December 31,
2017
ASSETS
 
 
 
CURRENT ASSETS:
 
 
 
Cash and cash equivalents
$
13,766

 
$
24,924

Short-term investments
7,413

 
6,007

Accounts receivable
746

 
1,496

Inventory, net
2,180

 
3,128

Deferred costs
410

 
781

Prepaid expenses and other current assets
2,694

 
2,412

Total current assets
27,209

 
38,748

Property and equipment, net
9,052

 
10,679

Restricted cash
1,513

 
1,513

Other assets
136

 
232

TOTAL ASSETS
$
37,910

 
$
51,172

 
 
 
 
LIABILITIES AND STOCKHOLDERS’ EQUITY
 
 
 
CURRENT LIABILITIES:
 
 
 
Accounts payable
$
1,013

 
$
2,351

Accrued royalties payable
1,464

 
2,872

Accrued liabilities
3,003

 
8,693

Deferred revenue
573

 
1,020

Total current liabilities
6,053

 
14,936

Other long-term liabilities
272

 
305

TOTAL LIABILITIES
6,325

 
15,241

Commitments and Contingencies
 
 
 
Stockholders’ Equity:
 
 
 
Preferred stock, $0.0001 par value: 10,000 shares authorized as of June 30, 2018 and December 31, 2017; none issued and outstanding
—

 
—

Common stock, $0.0001 par value: 500,000 shares authorized and 17,104 and 16,932 shares issued and outstanding as of June 30, 2018 and December 31, 2017, respectively
2

 
2

Additional paid-in capital
102,394

 
101,697

                        Accumulated other comprehensive loss
(9
)
 
(4
)
Accumulated deficit
(70,802
)
 
(65,764
)
TOTAL STOCKHOLDERS’ EQUITY
31,585

 
35,931

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY
$
37,910

 
$
51,172








7


CafePress Inc.
Condensed Consolidated Statement of Cash Flows
(In thousands)
(Unaudited)
 
 
Six Months Ended
June 30,
 
2018
 
2017
Cash Flows from Operating Activities:
 
 
 
Net loss
$
(5,038
)
 
$
(6,527
)
Adjustments to reconcile net loss to net cash used in operating activities:
 
 
 
Depreciation and amortization
2,312

 
2,269

Loss on disposal of fixed assets
86

 
11

Stock-based compensation
697

 
879

              Bond (accretion) amortization
(20
)
 
—

Changes in operating assets and liabilities:
 
 
 
Accounts receivable
750

 
760

Inventory
948

 
827

Prepaid expenses and other current assets
89

 
191

Other assets
96

 
43

Accounts payable
(1,338
)
 
(634
)
Accrued royalties payables
(1,408
)
 
(1,831
)
Accrued and other liabilities
(5,723
)
 
(6,851
)
Deferred revenue
(447
)
 
(89
)
Net cash used in operating activities
(8,996
)
 
(10,952
)
Cash Flows from Investing Activities:
 
 
 
Purchase of short-term investments
(5,504
)
 
(1,984
)
Proceeds from maturities of short-term investments
4,113

 
10,168

Purchase of property and equipment
(83
)
 
(896
)
Capitalization of software and website development costs
(973
)
 
(1,222
)
Proceeds from disposal of fixed assets
285

 
3

Net cash (used in) provided by investing activities
(2,162
)
 
6,069

Cash Flows from Financing Activities:
 
 
 
Principal payments on capital lease obligations
—

 
(297
)
Proceeds from exercise of common stock options
—

 
6

Repurchases of common stock
—

 
(58
)
Net cash used in financing activities
—

 
(349
)
Net decrease in cash, cash equivalents and restricted cash
(11,158
)
 
(5,232
)
Cash, cash equivalents and restricted cash — beginning of period
26,437

 
19,980

Cash, cash equivalents and restricted cash — end of period
$
15,279

 
$
14,748

Supplemental Disclosures of Cash Flow Information:
 
 
 
Cash paid for interest
$
93

 
$
30

Income taxes paid during the period
4

 
1


8



Stock-based compensation is allocated as follows:
(In thousands)
(Unaudited)
 
 
Three Months Ended
June 30,
 
Six Months Ended
June 30,
 
2018
 
2017
 
2018
 
2017
Cost of net revenue
$
3

 
$
4

 
$
7

 
$
8

Sales and marketing
13

 
23

 
24

 
48

Technology and development
6

 
10

 
11

 
19

General and administrative
378

 
423

 
655

 
804

Total stock-based compensation expense
$
400

 
$
460

 
$
697

 
$
879


9



CafePress Inc.
Reconciliation of GAAP Net Loss to Non-GAAP Adjusted EBITDA
(In thousands)
(Unaudited)
 
 
Three Months Ended
June 30,
 
Six Months Ended
June 30,
 
2018
 
2017
 
2018
 
2017
Net loss
$
(1,435
)
 
$
(3,154
)
 
$
(5,038
)
 
$
(6,527
)
Non-GAAP adjustments:
 
 
 
 
 
 
 
Interest and other (income) expense
(48
)
 
(62
)
 
(141
)
 
(72
)
Provision from income taxes
—

 
—

 
—

 
1

Depreciation and amortization
1,211

 
1,214

 
2,312

 
2,269

Stock-based compensation
400

 
460

 
697

 
879

Restructuring costs
32

 
—

 
637

 
—

Adjusted EBITDA*
$
160

 
$
(1,542
)
 
$
(1,533
)
 
$
(3,450
)

*
Adjusted EBITDA is a non-GAAP financial measure which we define as net income (loss) less interest and other (income) expense, provision for (benefit from) income taxes, depreciation and amortization, stock-based compensation, acquisition-related costs, restructuring costs and impairment charges.

10



CafePress Inc.
Definition of Non-GAAP Cash Contribution Margin
(In thousands)
(Unaudited)
 
Cash contribution margin (a non-GAAP financial measure that we reconcile to “Gross profit” in our consolidated statements of operations) consists of gross profit plus stock-based compensation and depreciation and amortization included in cost of net revenue less variable sales and marketing expense.

 
Three Months Ended
June 30,
 
Six Months Ended
June 30,
 
2018
 
2017
 
2018
 
2017
Net revenue
$
14,389

 
100.0
 %
 
$
17,853

 
100.0
 %
 
$
28,939

 
100.0
 %
 
$
36,142

 
100.0
 %
Cost of net revenue
7,907

 
55.0

 
10,864

 
60.9

 
17,088

 
59.0

 
22,192

 
61.4

Gross profit
6,482

 
45.0

 
6,989

 
39.1

 
11,851

 
41.0

 
13,950

 
38.6

Non-GAAP adjustments:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Add: Stock-based compensation
3

 
—

 
4

 
—

 
7

 
—

 
8

 
—

Add: Depreciation and amortization
445

 
3.1

 
434

 
2.4

 
852

 
2.9

 
856

 
2.4

Less: Variable sales and marketing costs
(2,838
)
 
(19.7
)
 
(3,500
)
 
(19.6
)
 
(5,618
)
 
(19.4
)
 
(6,584
)
 
(18.2
)
Cash contribution margin
$
4,092

 
28.4
 %
 
$
3,927

 
21.9
 %
 
$
7,092

 
24.5
 %
 
$
8,230

 
22.8
 %












11


CafePress Inc.
Reconciliation of GAAP Net Cash Used in Operating Activities to Non-GAAP Free Cash Flow
(In thousands)
(Unaudited)

 
Six Months Ended
June 30,
 
2018
 
2017
Net cash used in operating activities
$
(8,996
)
 
$
(10,952
)
Capital expenditures
(1,056
)
 
(2,118
)
Free cash flow*

$
(10,052
)
 
$
(13,070
)

*
Free cash flow is a non-GAAP financial measure which we define as cash provided by (used in) operating activities less total capital expenditures.


 


12