Your prompt action is requested. We urge you to contact your clients as promptly as
possible. Please note that the Offer and withdrawal rights will expire at 12:00 midnight, New York Time, at the end of November 8, 2018, unless the Offer is extended or earlier terminated.
The Offer is being made in connection with the Agreement and Plan of Merger, dated as of September 28, 2018 (together with any amendments or
supplements thereto, the “Merger Agreement”), by and among CafePress, Parent and Purchaser, pursuant to which, after the completion of the Offer and the satisfaction or waiver of certain conditions, Purchaser will be merged with and into
CafePress, without a vote of the CafePress stockholders, in accordance with Section 251(h) of the General Corporation Law of the State of Delaware (the “DGCL”), and CafePress will be the surviving corporation and a wholly-owned
subsidiary of Parent (such merger, the “Merger”). At the effective time of the Merger, all outstanding Shares (other than (a) Shares (if any) beneficially owned by CafePress, any of its subsidiaries, Parent or any of its subsidiaries
(including Purchaser) and (b) Shares held by stockholders who have properly exercised their appraisal rights under Section 262 of the DGCL) will be cancelled and automatically converted into the right to receive the Offer Price, without
interest but subject to any required withholding taxes. No appraisal rights are available in connection with the Offer. However, if the Merger is consummated, pursuant to the DGCL, stockholders who do not tender their Shares in the Offer will have
the right, by fully complying with the applicable provisions of Section 262 of the DGCL, to choose not to accept the consideration payable for their Shares pursuant to the Merger, and instead to demand an appraisal of their Shares by the Court
of Chancery of the State of Delaware and to receive a cash payment of the “fair value” of their Shares as of the effective time of the Merger as determined by the Court of Chancery of the State of Delaware, plus interest. The “fair
value” of such Shares may be more than, less than, or equal to the Offer Price. The Merger Agreement is more fully described in Section 11 of the Offer to Purchase and stockholders’ appraisal rights are more fully described in
Section 15 of the Offer to Purchase.
The CafePress board of directors (the “CafePress Board”) has unanimously (a)
determined that the Merger Agreement and the Offer, the Merger and the other transactions contemplated by this Agreement, including the Offer and the Merger, are fair to and in the best interests of the Company and its stockholders, (b) adopted and
declared advisable, pursuant to DGCL §251(b), the Merger Agreement, the Offer, the Merger, and the other transactions contemplated by the Merger Agreement, including the Offer and the Merger, (c) resolved that the Merger shall be effected as
soon as practicable following the expiration of the Offer without a vote of the Company’s stockholders pursuant to Section 251(h) of the DGCL and (d) subject to the terms of the Merger Agreement, resolved and agreed to recommend that the
holders of Shares accept the Offer and tender their shares pursuant to the Offer.
The Offer is subject to the conditions described in
the Offer to Purchase, including, among other things, (a) there being validly tendered in accordance with the terms of the Offer and not validly withdrawn, prior to the expiration of the Offer, a number of Shares (excluding any Shares tendered
pursuant to guaranteed delivery procedures that have not been “received” (as defined in Section 251(h) of the DGCL)) that, together with the Shares (if any) beneficially owned by Parent or Purchaser, represent at least a majority of
the Shares then outstanding and (b) since the date of the Merger Agreement, there shall not have occurred any event, change, development, circumstance, fact or effect that has had or would, individually or in the aggregate, reasonably be
expected to have a Material Adverse Effect (as defined in the Merger Agreement). There is no financing condition to the Offer.
No
alternative, conditional or contingent tenders will be accepted and no fractional Shares will be purchased. For Shares to be properly tendered pursuant to the Offer, (a) the share certificates or confirmation of receipt of such Shares under the
procedure for book-entry transfer, together with a properly completed and duly executed Letter of Transmittal, including any required signature guarantees, or, in the case of book-entry transfer, either such Letter of Transmittal or an Agent’s
Message (as defined in Section 3 of the Offer to Purchase) in lieu of such Letter of Transmittal, and any other documents required in the Letter of Transmittal, must be timely received by the Depositary prior to the expiration of the Offer or
(b) the tendering stockholder must comply with the guaranteed delivery procedures, all in accordance with the Offer to Purchase and the Letter of Transmittal. Shares tendered by the Notice of Guaranteed Delivery will be excluded from the
calculation of the Minimum Condition, unless such Shares and other required documents are received by the Depositary by the Expiration Time (as defined in the Offer to Purchase).
Purchaser will not pay any fees or commissions to any broker or dealer or any other person, other than to us, as the information agent, and to
Computershare Trust Company, N.A., as the depositary, for soliciting tenders of Shares pursuant to
