UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Consent Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrant  ¨                            Filed by a Party other than the Registrant  x

Check the appropriate box:

VITACOST.COM, INC.

(Name of Registrant as Specified in its Charter)

GREAT HILL INVESTORS, LLC

GREAT HILL EQUITY PARTNERS III, L.P.

GREAT HILL EQUITY PARTNERS IV, L.P.

CHRISTOPHER S. GAFFNEY

MICHAEL A. KUMIN

(Name of Person(s) Filing Consent Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

The Case for Change at Vitacost.com, Inc. (NASDAQ: VITC) * * * * * * * * * * * * * * * * * * * * * * * *

2 Executive Summary On March 23, 2010, Great Hill Equity Partners IV, LP and certain of its affiliates (“Great Hill”) acquired 5.4 million shares of common stock of Vitacost.com, Inc. (the “Company” or “Vitacost”), amounting to a 19.7% stake. Great Hill purchased the shares at a price of $11.25 per share through three separately negotiated transactions, allowing the Company’s co-founder and former CEO, as well as two other shareholders, to divest their stake in Vitacost Great Hill is: – Two investment professionals employed by Great Hill with collectively over 35 years of experience creating equity value for growth-oriented investors, particularly in the eCommerce, direct marketing and Internet sectors; and – Two candidates with significant CEO- and Chairman of the Board-level experience operating and growing Internet companies Our nominees will seek to enhance the Company’s management oversight,  Board-level effectiveness, and corporate governance practices to improve operational performance and enhance shareholder value • Soliciting consents in favor of the removal of four existing directors and the appointment of four new, highly- qualified candidates to Vitacost’s Board of Directors • Proposing a number of voluntary self-restrictions, in addition to the restrictions that already prohibit an acquisition of Vitacost by Great Hill without a supermajority vote of Vitacost’s outstanding stock (through March 2013), to demonstrate Great Hill’s clear alignment with fellow shareholders and to remove any concern that Great Hill is attempting to acquire Vitacost without paying a control premium

3 Why Vitacost needs better strategic oversight Operational underperformance since going public • Manufacturing problem in Q1 2010 during the Company’s seasonally strongest quarter and only months after the IPO (1,2) • Inability to manage shipping logistics / costs (split-shipping items to customers) (3) • Significantly higher incidences of back-order volume vs. historical norms (2) • Mix shift away from high-margin proprietary products to third-party branded products (3) High turnover in the critically important yet underperforming manufacturing department • Eigerwand Bjornstad, Vice President of Manufacturing, resigned in December 2009; Company announced hiring of John Young, Director of Manufacturing, on January 5, 2010 and terminated his employment shortly thereafter • No replacement found to date; CEO, who has no manufacturing experience, now directly responsible for Vitacost’s vital manufacturing operations Poor Board-level governance to date • Current members of the Board of Directors lack any relevant prior public company director experience and have no direct experience operating Internet, eCommerce or direct marketing businesses • Board of Directors approved the adoption of a shareholder rights plan (“poison pill”) on March 24, 2010 without seeking shareholder approval and will not submit it for shareholder approval until 2012 at the earliest, if at all Company over-promised and under-delivered • Communicated a “growth strategy” (4) to market prior to IPO, then subsequently issued revenue guidance for Q4 2009 that implied flat quarter-over-quarter growth • Raised outlook for Q1 2010 and then reduced outlook only 2 months later – Revised Q1 2010 outlook to $57.0-$57.5 million in revenue and $0.08-$0.09 in EPS from $58.0-$60.0 million and $0.14-$0.15, respectively – Revised FY 2010 outlook to $235-$245 million in revenue and $0.40-$0.50 in EPS from $245-$255 million and $0.56-$0.63, respectively The results speak for themselves This is a critical year for Vitacost as it is in the middle of a plan to expand and further automate a distribution center, expand its SKU count by almost 3x and bring more proprietary production in-house. (5) Vitacost needs an experienced Board of Directors capable of helping management execute on its strategic and operational plans  (1) Benchmark Capital, April 21, 2010 (2) Needham & Company, April 21, 2010 (3) Roth Capital Partners, April 21, 2010 (4) Vitacost.com, Inc. Prospectus, September 23, 2009 (5) Jefferies & Company, Inc., April 21, 2010

4 Relative to the Boards of Directors at comparable companies, Vitacost’s Board lacks relevant experience Total Board Members 7 8 6 Prior public or private company Board experience 0.0% (0 of 7) 87.5% (7 of 8) 100.0% (6 of 6) Prior eCommerce experience 0.0% (0 of 7) 62.5% (5 of 8) 83.3% (5 of 6) Prior marketing experience 0.0% (0 of 7) 37.5% (3 of 8) 16.7% (1 of 6) Source: SEC filings for Vitacost.com, Inc., Blue Nile, Inc. and drugstore.com, inc. Note: Percentages reflect number of Board Members that fulfill the appropriate qualification REPRESENTATIVE EXAMPLES

5 Stock price performance since IPO Note: Data from September 24, 2009 to May 24, 2010 November 4, 2009: Issued Q4 2009 revenue guidance of $48.0-$49.0 million, implying flat growth on a sequential basis February 18, 2010: Provided strong Q1 2010 and FY 2010 guidance March 24, 2010: Board of Directors approved the adoption of “poison pill” April 21, 2010: Revised Q1 2010 and FY 2010 guidance significantly downward

6 Consent solicitation Vitacost shareholders are permitted to act by written consent Great Hill is asking shareholders to consent to the following proposals: • Proposal 1: amend Vitacost’s bylaws to allow shareholders to fill vacancies on the Board • Proposal 2: remove four current directors (Eran Ezra, Stewart L. Gitler, David N. Ilfeld and Lawrence A. Pabst)  • Proposal 3: elect Great Hill’s four nominees (Christopher S. Gaffney, Mark A. Jung, Michael A. Kumin and Jeffrey M. Stibel) Proposal 2 and Proposal 3 are contingent upon the adoption of Proposal 1 Under Delaware law, each Proposal will become effective when written consents from shareholders holding a majority of the  outstanding shares (approximately 13.8 million shares) are delivered to the Company Great Hill has 60 days from the date of the earliest dated consent to deliver sufficient consents Consents must be signed and dated to be valid

7 Great Hill’s nominees for Vitacost’s Board of Directors (1) Assumes total invested capital of ~$150 million and total return to shareholders of ~$650 million (2) From July 28, 2005, the date on which Mr. Stibel was hired by Interland, until September 30, 2009, the date on which he resigned from Web.com Group, Inc. respectively; sold company to News Corp. for $650 million, creating $500 million of value in 24 months (1) capitalization increased approximately 400% under his management (2) ; Web.com, Inc. (NASDAQ: WWWW), which was Christopher Gaffney • Co-Founder and Managing Partner, Great Hill Partners • Private equity investor since 1986; over 20 years experience • Has delivered approximately $1 billion in sales proceeds to investors on Internet sector investments since 2005, specifically • Current Board participation: LECG Corporation (NASDAQ: XPRT); Jobing, Inc.; Central Security Group, Inc.; and Dental Economics, LLC • Has served on boards of over 25 public and private companies to date, including BuscaPé.com, Inc., IGN Entertainment, Inc. and SmartMail, LLC Mark Jung • Prior CEO of VUDU, Inc., a digital technology and services provider; subsequently acquired by Wal-Mart Stores Inc. • Prior CEO of IGN Entertainment, Inc. where he helped to grow revenue and EBITDA approximately 300% and 1,000%,  • Current board participation: Pioneers of the Inevitable (dba Songbird) (open-source customizable music player); Playhaven (mobile gaming community); 3PAR (NYSE: PAR) (computer information storage manufacturer); and Metacafe (online short- form original content video site) Michael Kumin • Partner, Great Hill Partners; private equity investor with over 11 years experience • Has delivered approximately $1 billion in sales proceeds to investors on Internet sector investments since 2005, specifically • Formerly with Apollo Management, a $10 billion private investment partnership, and Goldman Sachs • Current board participation: Spark Networks, Inc. (online consumer subscription services company; AMEX: LOV); Evolve Media (privately held online consumer media services company); and Jobing, Inc. (provider of online recruitment services) • Former Board member of BuscaPé.com, Inc. and IGN Entertainment, Inc. Jeffrey Stibel • Senior executive-level experience at numerous public companies, including Interland (NASDAQ: INLD), where market  acquired by Website Pros (NASDAQ: WSPI) for $127 million; and United Online (NASDAQ: UNTD), where revenue grew approximately 700% during his tenure • Founded and subsequently sold Simpli.com, a search engine marketing company, to NetZero for $24 million • Current board participation: Autobytel (NASDAQ: ABTL); BrainGate; The Search Agency; and EdgeCast Networks, Inc.

8 Great Hill’s nominees will seek to: Ensure that Vitacost’s growth and expansion plans are effectively implemented by management • Further automate distribution centers • Expand SKU count • Manufacture a higher proportion of products in-house • Integrate ERP system with existing software infrastructure • Identify new key leadership to manage critical manufacturing function • Maintain existing customer relationships and optimize new customer acquisition through targeted direct marketing campaigns Provide management with appropriate Board-level input going forward, leveraging the nominees’ expertise • Great Hill’s nominees have relevant experience operating, managing and advising private and publicly-traded eCommerce, direct marketing, and branded consumer retail businesses • Great Hill’s nominees have a strong track record of building strategic assets through organic growth initiatives and accretive acquisitions, driving improved operating performance, both in terms of revenue growth and profitability, and ultimately creating shareholder value Redeem the Company’s poison pill • Prevents long-term, growth-oriented investors such as Great Hill from purchasing additional shares to support the stock

9 Great Hill is not seeking control of Vitacost Great Hill is subject to Delaware’s “interested stockholder” statute (DGCL Section 203) Upon the election of Great Hill’s four nominees to the Board of Directors, Great Hill will voluntarily enter into a standstill agreement with the following provisions: Voting Restriction: Affiliate Transactions: Great Hill only wants to be a partner with Vitacost, its management and its shareholders to grow Vitacost and to enhance value for all shareholders • Until March 23, 2013, Great Hill cannot acquire Vitacost without the approval of Vitacost’s Board and 66²/3% of the outstanding stock which is not owned by Great Hill • Non-waivable; Great Hill has no ability to render these restrictions inapplicable • For three years, if Great Hill acquires more than 30% of Vitacost’s stock, Great Hill will agree to vote all shares in excess of such amount in proportion to the votes cast by those shareholders not affiliated with Great Hill • Great Hill will agree to an indefinite prohibition against affiliate transactions unless approved by a majority of Vitacost’s independent board members, excluding those nominated by Great Hill

10 Profile of Great Hill Partners About Great Hill Partners Overview Boston-based private equity firm $2.7 billion under management 20 investment professionals Long-term, growth oriented Research driven strategy Target Investment Size $50-$150 million in equity Areas of Focus Business Services Consumer Services eCommerce Education Financial Services Financial Technology Healthcare Internet Logistics Media/Communications Online Services Software Technology Services Transaction Processing Deal Characteristics Market or niche leader Recurring revenue Operating leverage Experienced management Transaction Types Growth Equity Recapitalizations Consolidations Buyouts Great Hill Partners Funds 2008 Great Hill Equity Partners IV, LP $1.1 billion 2006 Great Hill Equity Partners III, LP $750 million 2001 Great Hill Equity Partners II, LP $460 million 1999 Great Hill Equity Partners, LP $330 million Representative Investments Experience 80+ Portfolio Company Investments $5B+ Raised in 100+ Debt Transactions 250+ Consolidating Acquisitions BillMatrix Corporation Latisys Corp. BuscaPé.com, Inc.* Passport Health CAM Commerce Solutions PayChoice Custom House Prommis Solutions Global Tower Partners SmartMail, LLC* GMT Group SecureWorks, Inc. IGN Entertainment, Inc.* Spark Networks Jobing, Inc. *details follow

11 Great Hill Partners’ Representative Past Investments: BuscaPé.com, Inc. Latin American online comparison shopping Acquired by Naspers Limited $374,000,000 • BuscaPé.com, Inc., (“BuscaPé.com”) founded in 1999 in São Paulo, is the leading eCommerce platform in Latin America, providing online comparison shopping services, free classifieds, lead generation, electronic payments, eCommerce anti-fraud solutions and market research • Great Hill invested in BuscaPé.com in December 2005 and Board members Michael Kumin and Christopher Gaffney helped the company to capitalize on and to extend its leading brand in Brazil through organic growth and acquisitions, enabling the company to increase revenue over 400% - Positioned BuscaPé.com to acquire its leading competitor, Bondfaro - Extended the company’s leadership across Latin America through the introduction of local shopping sites in Argentina, Chile, Colombia and Mexico - Broadened portfolio of services to include, among others, QueBarato, the leading free-classifieds network in Latin America; Lomadee, an affiliate advertising network; Pagamento Digital, a provider of electronic payments solutions; and eBit, an eCommerce research business - Augmented management team by filling open positions with select senior hires (CFO, COO and VP of Financial Services, among others) • Based on the strength of BuscaPé.com’s competitive positioning in Latin America, Naspers Limited (JSE: NPN; LSE: NPSN), the global media conglomerate, acquired the Company for $374 million in September 2009.  Great Hill netted a cash-on-cash return of approximately 7.8x and an internal rate of return of more than 70%

12 Great Hill Partners’ Representative Past Investments: IGN Entertainment, Inc. Online destination for video game enthusiasts Acquired by News Corporation $650,000,000 • IGN Entertainment, Inc. (“IGN”) is the Internet's leading information, entertainment and eCommerce destination for video game enthusiasts, providing both free and paid content and services • Great Hill invested in IGN in August 2003, and Board members Michael Kumin and Christopher Gaffney helped the company to capitalize on its position as a leader in a niche online sector and to serve as a platform for accretive acquisitions - Investment positioned IGN to acquire its primary competitor, GameSpy, as well as a number of other strategic online brands, including Rotten Tomatoes, an online destination for movie enthusiasts, and AskMen.com, a leading male lifestyle website - Launched Direct-to-Drive, the company’s fast-growing eCommerce website - Increased scale with continued profitability enhancement - Augmented management team with select senior hires (CFO, President and VP of Business Development, among others) • During Great Hill’s two year investment, revenue and EBITDA grew approximately 300% and 1,000%, respectively • News Corp. pre-empted an imminent IPO with the acquisition of the business for $650 million • The $650 million sale resulted in over $500 million of value creation in just 24 months for shareholders, including Great Hill, the company’s lead shareholder.  Great Hill realized a cash-on-cash return of approximately 10.5x and an internal rate of return of approximately 230%

13 Great Hill Partners’ Representative Past Investments: SmartMail, LLC Delivery network for small parcels Acquired by Deutsche Post Global Mail USA $390,000,000 • SmartMail, LLC (“SmartMail”) is a leading provider of expedited shipping services for lightweight packages (less than 5 lbs.) and flat-sized mail. The company's logistics services allow business shippers to save up to 75% relative to comparable USPS and UPS shipping rates  • Great Hill invested in SmartMail in August 1999 and Board member Christopher Gaffney supported the management team as it went to work implementing the vision of building a national shipping network, recruiting management, implementing logistics systems, and opening new locations - Developed new service offerings, including deferred shipping, parcel delivery and international shipping - Expanded the size and enhanced the quality of the salesforce - Augmented management team with select senior hires (EVP of Sales and Marketing and EVP of Operations, among others) - Positioned the company to acquire the number two player in the market, DropShip, which solidified SmartMail as the market leader in its sector • During Great Hill’s investment period, revenue and EBITDA increased approximately 300% and 2,500%, respectively, attracting the attention of Wall Street and strategic acquirors • SmartMail was positioned for an IPO in May 2004 before Deutsche Post USA (DHL) acquired the business for $390 million, resulting in a cash-on-cash return of approximately 8.3x and an internal rate of return of approximately 59% for Great Hill

14 History of Great Hill’s involvement with Vitacost • Great Hill had several discussions with the management team of Vitacost and completed substantial due diligence of the Company in early-2008 when the Company was exploring a potential recapitalization and funding of an initial manufacturing in-sourcing initiative • Great Hill continued to track the Company’s progress through its IPO in September 2009 • Subsequently met with Company management to evaluate potential opportunities to purchase shares from a number of large inside shareholders and smaller investors • Great Hill engaged Wayne Gorsek, co-founder of Vitacost, in late-January 2010 regarding the potential sale of his ~17% stake in the Company; Great Hill subsequently identified two additional shareholders interested in liquidating their positions • Great Hill engaged in a series of discussions with Vitacost management and select Board members detailing ways in which Great Hill could work with the Company to effectuate a large block purchase of secondary shares and participate on the Company’s Board of Directors.  These conversations did not result in any agreement on how to structure a transaction • On March 23, 2010, Great Hill acquired a 19.7% ownership stake in Vitacost from three selling shareholders, including Wayne Gorsek; as part of transaction, Great Hill received a perpetual release and standstill from Mr. Gorsek that protects the Company • On March 24, 2010, Vitacost announced that its Board of Directors approved the adoption of a poison pill; subsequently, on March 25, 2010, Michael Kumin had a conversation with Vitacost’s CEO to discuss Great Hill’s surprise and disappointment with the Board of Directors’ decision to adopt a poison pill and not engage in any conversations with Great Hill • On April 20, 2010, after a series of requests by Great Hill to engage with the Company, Michael Kumin and Christopher Gaffney met with Ira Kerker and Stewart Gitler to discuss the Company’s poison pill, the issues surrounding the Company’s revised downward guidance for Q1 2010 and FY 2010 and Great Hill’s interest in enhancing the current Board of Directors; since that meeting, the Company has been largely unresponsive to Great Hill’s attempts to discuss significant Board representation • Great Hill would have preferred a consensual resolution to our concerns, but after being rebuffed by Vitacost on multiple occasions, we felt it necessary to take action to protect our investment

15 ($ in millions) Company Share Price (1) Market Capitalization Firm Value CY2009A-10E Revenue Growth (%) (2) CY2010E EBITDA (2) Firm Value / CY2010E EBITDA Amazon $122.12 $54,425.4 $50,091.8 35.0% $2,598.0 19.3x Vistaprint $44.71 $1,955.5 $1,860.5 25.5% $156.6 11.9x Blue Nile $47.11 $683.3 $659.9 15.2% $32.4 20.4x Vitamin Shoppe $23.44 $632.4 $777.0 10.3% $79.1 9.8x Drugstore.com $3.16 $334.3 $318.4 16.3% $18.0 17.7x Median $683.3 $777.0 16.3% $79.1 17.7x Average $11,606.2 $10,741.5 20.5% $576.8 15.8x Vitacost $9.59 $263.6 $237.4 23.7% $26.6 8.9x The “opportunity cost” of shareholder inaction “While we continue to believe VITC is well positioned and its business model is sound, our confidence in management’s ability to execute has clearly been shaken.  Thus, given our lack of visibility into the ultimate resolution of these issues and their impact on VITC’s reputation, we are hard pressed to recommend the stock”- Leading Analyst (5) (1) As of May 24, 2010 (2) Based on Bloomberg consensus estimates as of   May 24, 2010 (3) As of March 31, 2010, per Vitacost.com Inc. 10-Q • Vitacost currently trades at a significant discount to its peers based on a Firm Value / CY2010E EBITDA trading multiple (8.9x vs. peer median multiple of 17.7x) • Assuming Vitacost were to trade at the median peer multiple of 17.7x, that would imply a share price of $17.47, which is 82.2% higher than the closing share price of $9.59 on May 24, 2010 (4) Assumes 2.2 million options exercisable; as of March 31, 2010 (5) Oppenheimer & Co. Inc.; permission to quote neither sought nor obtained Vitacost CY2010E EBITDA $26.6 Median Peer Multiple 17.7x Implied Firm Value $471.2 Less: Debt (3) ($9.6) Plus: Cash and ST investments (3) 44.3 Plus: Option Strike Proceeds (4) 12.3 Equity Value $518.2 Total Fully Diluted Shares Outstanding (4) 29.7 Implied Share Price $17.47 Premium to current (%) 82.2%

16 Appendix Detailed profiles of Great Hill’s nominees • Christopher Gaffney (page 17) • Mark Jung (page 18) • Michael Kumin (page 19) • Jeffrey Stibel (page 20)

17 Nominee profile: Christopher Gaffney Christopher Gaffney is one of the co-founders of Great Hill Partners, a Boston-based private equity firm with $2.7 billion under management focused on growth companies under $1 billion in enterprise value.  As a Managing Partner, he shares responsibility for the general management, investment policy, fund raising and investor relations at Great Hill Partners.  He also continues to actively pursue new investments and manage portfolio companies. Chris’s investing experience includes companies serving business services, online services, financial services, consumer services, publishing and information, IT services, telecommunications, logistics, education, insurance, cable and broadcasting.  He currently serves as a director for a diverse set of portfolio companies, including: LECG Corporation (NASDAQ: XPRT); Jobing, Inc.; Central Security Group, Inc.; and Dental Economics, LLC.  Chris has served on the boards of numerous public and private companies including Great Hill Partners’ portfolio companies: SmartMail, LLC; BuscaPé, Inc.; and IGN Entertainment, Inc.  He has participated in the private equity business since 1986, serving as an Associate, Principal, and General Partner for Media/Communications Partners, a predecessor organization to Great Hill.  Chris began his career as a commercial lending officer for the First National Bank of Boston in the specialized media lending unit. Chris has a degree in Accounting and Economics summa cum laude from Boston College. Chris currently serves on the Board of Trustees at The Wolf School, a special needs secondary school in Rhode Island. • Co-Founder and Managing Partner, Great Hill Partners • Private equity investor since 1986; over 20 years experience • Has delivered approximately $1 billion in sales proceeds to investors on Internet sector investments since 2005 • Has served on Boards of over 25 public and private companies to date • Current board participation: LECG Corporation (NASDAQ: XPRT); Jobing, Inc.; Central Security Group, Inc.; and Dental Economics, LLC

18 Nominee profile: Mark Jung • Prior CEO of VUDU, Inc.; prior CEO of IGN Entertainment, Inc; sold company to News Corp. for $650 million, creating $500 million of value in 24 months • Current board participation: Pioneers of the Inevitable (dba Songbird) (open-source customizable music player); Playhaven (mobile gaming community); 3PAR (NYSE: PAR) (computer information storage manufacturer); and Metacafe (online short-form original content video site) Mark recently served as the CEO of VUDU, Inc., a privately-held Internet digital entertainment company that was subsequently acquired by Wal-Mart Stores, Inc. (NYSE: WMT).  Prior to joining VUDU, Inc., Mark served as the Chief Executive Officer of IGN Entertainment, Inc. (NASDAQ: IGNX), an information, entertainment and eCommerce destination for videogame and entertainment markets. From 2003 to 2005, Mark grew IGN’s revenue and EBITDA approximately 300% and 1,000%, respectively. In 2005, IGN Entertainment was acquired by News Corp. (NASDAQ: NWSA) for $650 million. After the acquisition, Mark joined the Fox Interactive Media unit of News Corp., serving as Chief Operating Officer.  Mark began his career at McKinsey & Company in 1983. Mark currently serves as the Chairman of the Board of Pioneers of the Inevitable (dba Songbird) and Playhaven.  He serves on the board of directors of 3PAR (NYSE: PAR), Metacafe, League of American Orchestras and Right To Play. Mark is also a member of the Board of Governors of the San Francisco Symphony and a member of the Golden Gate Chapter of Young Presidents Organization. Mark received a Bachelor of Science in Electrical Engineering from Princeton University and an MBA from Stanford University.

19 Nominee profile: Michael Kumin Michael Kumin is a partner at Great Hill Partners, a Boston-based private equity firm with $2.7 billion under management focused on growth companies under $1 billion in enterprise value. Michael focuses on originating and evaluating investment opportunities in the media, Internet, software, and business and consumer services sectors. Michael currently serves on the Board of Directors for Spark Networks, Inc. (AMEX: LOV), a publicly-traded company, Evolve Media and Jobing, Inc.  Michael's prior board seats include BuscaPé.com, Inc., IGN Entertainment, Inc. and Action Media Holdings, LLC. Prior to joining Great Hill, Michael served as a co-founder and Executive Vice President of Creative Planet, Inc., a venture-backed information and technology company targeting the entertainment industry. Prior to forming Creative Planet, he served as an Associate at Apollo Management, a $10 billion private investment partnership, where he worked with companies in a wide range of industries including media and communications, financial services and healthcare. He began his investing career as an analyst with Goldman Sachs' Whitehall funds, focusing on real estate and restructurings. Michael received his Bachelor of Arts with honors from the Woodrow Wilson School of Public & International Affairs at Princeton University. • Partner, Great Hill Partners • Has delivered approximately $1 billion in sales proceeds to investors on Internet sector investments since 2005 • Began private equity career in 1994; formerly with Apollo Management, a $10 billion private investment partnership, and Goldman Sachs • Current board participation: Spark Networks, Inc. (online consumer subscription services company; AMEX: LOV); Evolve Media (privately- held online consumer media services company); and Jobing, Inc. (online recruitment)

20 Nominee profile: Jeffrey Stibel Jeffrey Stibel currently serves as the CEO of the consulting firm Stibel Solutions. Jeffrey is an entrepreneur and business executive that has helped to start and to grow a number of publicly-traded and private companies.  He was previously CEO of Interland (NASDAQ: INLD), where he successfully grew the company’s market capitalization approximately 400%.  Interland changed its name to Web.com, Inc. (NASDAQ: WWWW) in 2006, and was later acquired by Website Pros (NASDAQ: WSPI; now known as Web.com Group, Inc. trading on the NASDAQ under the symbol WWWW) in September 2007 for $127 million.  Prior to Web.com, Inc., Jeffrey was General Manager and SVP at United Online (NASDAQ: UNTD), a technology company that owns and operates leading web services, including NetZero, Juno, and Classmates.com.  During his tenure, United Online grew revenue approximately 700%. Prior to United Online, Stibel founded Simpli.com, a search engine marketing company he sold to NetZero for $24 million and which is currently owned by ValueClick (NASDAQ: VCLK). Jeffrey currently serves on the board of directors for Autobytel (NASDAQ: ABTL), an automotive marketing services company, and several private companies, including BrainGate, a technology company; The Search Agency, an Internet company; and EdgeCast Networks, Inc., an Internet company. He also serves on the Board of Brown University’s Entrepreneurship Program and Tufts University’s Gordon Center for Leadership. Jeffrey currently writes for Harvard Business School Publishing and has authored numerous articles and books on a variety of subjects.  In 2009, Jeffrey authored his first book, Wired for Thought, which was recently published by Harvard Business School Press. He is the named inventor on the U.S. patent for search engine interfaces.  Jeffrey studied business at MIT’s Sloan School and received his Master's degree from Brown University where he was the recipient of the Brain and Behavior Fellowship. • Executive-level experience at numerous public companies, including Interland, Web.com, Inc. and United Online • Founded and subsequently sold Simpli.com, a search engine marketing company to NetZero for $24 million • Current board participation: Autobytel (NASDAQ: ABTL); BrainGate; The Search Agency; and EdgeCast Networks, Inc.