<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:com="http://www.sec.gov/edgar/common">
<headerData>
<submissionType>SCHEDULE 13G/A</submissionType>
<previousAccessionNumber>0001140361-22-005616</previousAccessionNumber>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001774463</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>



</filerInfo>
</headerData>
<formData>
<coverPageHeader>
<amendmentNo>3</amendmentNo>
<securitiesClassTitle>Common Stock, par value $1.00 per share</securitiesClassTitle>
<eventDateRequiresFilingThisStatement>12/31/2024</eventDateRequiresFilingThisStatement>
<issuerInfo>
<issuerCik>0001163668</issuerCik>
<issuerName>SOUTH PLAINS FINANCIAL, INC.</issuerName>
<issuerCusip>83946P107</issuerCusip>
<issuerPrincipalExecutiveOfficeAddress>
<com:street1>5219 City Bank Parkway</com:street1>
<com:city>Lubbock</com:city>
<com:stateOrCountry>TX</com:stateOrCountry>
<com:zipCode>79407</com:zipCode>
</issuerPrincipalExecutiveOfficeAddress>
</issuerInfo>
<designateRulesPursuantThisScheduleFiled>
<designateRulePursuantThisScheduleFiled>Rule 13d-1(d)</designateRulePursuantThisScheduleFiled>
</designateRulesPursuantThisScheduleFiled>
</coverPageHeader>
<coverPageHeaderReportingPersonDetails>

<reportingPersonName>Campbell Richard D</reportingPersonName>
<citizenshipOrOrganization>X1</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>1638450</soleVotingPower>
<sharedVotingPower>0</sharedVotingPower>
<soleDispositivePower>49064</soleDispositivePower>
<sharedDispositivePower>1589386</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1638450</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>9.96</classPercent>
<typeOfReportingPerson>IN</typeOfReportingPerson>
<comments>Relating to item 5, includes (i) 9,064 shares held individually by Mr. Campbell, (ii) 40,000 shares held by Racham Investment Group LLC over which Mr. Campbell exercises the authority to vote and dispose, and (iii) 1,589,386 shares held by Henry TAW LP over which Mr. Campbell exercises the authority to vote and dispose.&#13;
&#13;
Relating to item 11, the percentage is based on 16,455,826 shares of common stock outstanding as of December 31, 2024.</comments>
</coverPageHeaderReportingPersonDetails>
<coverPageHeaderReportingPersonDetails>

<reportingPersonName>Henry TAW LP</reportingPersonName>
<citizenshipOrOrganization>TX</citizenshipOrOrganization>
<reportingPersonBeneficiallyOwnedNumberOfShares>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>0</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>1589386</sharedDispositivePower>
</reportingPersonBeneficiallyOwnedNumberOfShares>
<reportingPersonBeneficiallyOwnedAggregateNumberOfShares>1589386</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
<aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
<classPercent>9.66</classPercent>
<typeOfReportingPerson>PN</typeOfReportingPerson>
<comments>Relating to items 8 and 9, pursuant to a voting agreement and irrevocable proxy, Mr. Campbell exercises sole voting authority with respect to the shares of Company common stock held by Henry TAW LP and also has authority to dispose of any such shares.&#13;
&#13;
Relating to item 11, the percentage is based on 16,455,826 shares of common stock outstanding as of December 31, 2024.</comments>
</coverPageHeaderReportingPersonDetails>
<items>
<item1>
<issuerName>SOUTH PLAINS FINANCIAL, INC.</issuerName>
<issuerPrincipalExecutiveOfficeAddress>5219 City Bank Parkway, Lubbock, Texas, 79407</issuerPrincipalExecutiveOfficeAddress>
</item1>
<item2>
<filingPersonName>Richard D. Campbell ("Mr. Campbell")&#13;
Henry TAW LP ("Henry TAW")</filingPersonName>
<principalBusinessOfficeOrResidenceAddress>Mr. Campbell: 3525 Andrews Highway, Midland, Texas 79703 &#13;
Henry TAW: 3525 Andrews Highway, Midland, Texas 79703</principalBusinessOfficeOrResidenceAddress>
<citizenship>Mr. Campbell is a citizen of the United States of America.&#13;
Henry TAW is a Texas limited partnership.</citizenship>
</item2>
<item3>
<notApplicableFlag>Y</notApplicableFlag>
</item3>
<item4>
<amountBeneficiallyOwned>The information required by Items 4(a)-(c), as of the date hereof, is set forth in Rows 5-11 of the cover page hereto for each Reporting Person and is incorporated herein by reference for each such Reporting Person.</amountBeneficiallyOwned>
<classPercent>Campbell Richard D&#13;
9.96 %&#13;
&#13;
Henry TAW LP&#13;
9.66</classPercent>
<numberOfSharesPersonHas>
<solePowerOrDirectToVote>Campbell Richard D&#13;
1,638,450&#13;
&#13;
Henry TAW LP&#13;
0</solePowerOrDirectToVote>
<sharedPowerOrDirectToVote>0</sharedPowerOrDirectToVote>
<solePowerOrDirectToDispose>Campbell Richard D&#13;
49,064&#13;
&#13;
Henry TAW LP&#13;
0</solePowerOrDirectToDispose>
<sharedPowerOrDirectToDispose>1,589,386</sharedPowerOrDirectToDispose>
</numberOfSharesPersonHas>
</item4>
<item6>
<notApplicableFlag>Y</notApplicableFlag>
</item6>
<item7>
<notApplicableFlag>Y</notApplicableFlag>
</item7>
<item8>
<notApplicableFlag>N</notApplicableFlag>
<identificationAndClassificationOfGroupMembers>See Exhibit 99.1</identificationAndClassificationOfGroupMembers>
</item8>
<item9>
<notApplicableFlag>Y</notApplicableFlag>
</item9>
<item10>
<notApplicableFlag>Y</notApplicableFlag>
</item10>
</items>
<signatureInformation>
<reportingPersonName>Campbell Richard D</reportingPersonName>
<signatureDetails>
<signature>/s/ Richard D. Campbell</signature>
<title>Richard D. Campbell</title>
<date>02/14/2025</date>
</signatureDetails>
</signatureInformation>
<signatureInformation>
<reportingPersonName>Henry TAW LP</reportingPersonName>
<signatureDetails>
<signature>/s/ Richard D. Campbell</signature>
<title>Richard D. Campbell, President and Chief Executive Officer</title>
<date>02/14/2025</date>
</signatureDetails>
</signatureInformation>
</formData>

</edgarSubmission>