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Exhibit 7

British American Tobacco p.l.c.
(“the Company”)

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

The Company has been notified by the trustee of the British American Tobacco Share Incentive Plan that on 4 February 2026 the following Executive Director and other persons discharging managerial responsibilities purchased ordinary shares of 25p each in British American Tobacco p.l.c. by way of the Partnership Share Scheme.  

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Tadeu Marroco
2
Reason for the notification
a)
Position/status
Chief Executive
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
  
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£45.6186
3
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
3
 
£136.86
e)
Date of the transaction
2026-02-04
f)
Place of the transaction
London Stock Exchange (XLON)
 

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Luciano Comin
2
Reason for the notification
a)
Position/status
Chief Marketing Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
  
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£45.6186
3
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
3
 
£136.86
e)
Date of the transaction
2026-02-04
f)
Place of the transaction
London Stock Exchange (XLON)
 

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
James Murphy
2
Reason for the notification
a)
Position/status
Director, Research and Science
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
  
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£45.6186
3
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
3
 
£136.86
e)
Date of the transaction
2026-02-04
f)
Place of the transaction
London Stock Exchange (XLON)
 

1
 
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
James Barrett
2
Reason for the notification
a)
Position/status
Director, Business Development
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
  
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£45.6186
3
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
3
 
£136.86
e)
Date of the transaction
2026-02-04
f)
Place of the transaction
London Stock Exchange (XLON)
 

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Paul McCrory
2
Reason for the notification
a)
Position/status
Director, Legal and General Counsel
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
  
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£45.6186
3
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
3
 
£136.86
e)
Date of the transaction
2026-02-04
f)
Place of the transaction
London Stock Exchange (XLON)
 

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Javed Iqbal
2
Reason for the notification
a)
Position/status
Interim Chief Financial Officer and Director, Digital and Information
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
  
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£45.6186
3
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
3
 
£136.86
e)
Date of the transaction
2026-02-04
f)
Place of the transaction
London Stock Exchange (XLON)
 

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Johan Vandermeulen
2
Reason for the notification
a)
Position/status
Chief Operating Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
  
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£45.6186
3
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
3
 
£136.86
e)
Date of the transaction
2026-02-04
f)
Place of the transaction
London Stock Exchange (XLON)

 
Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 6 February 2026