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Meta Reports Second Quarter 2025 Results

MENLO PARK, Calif. – July 30, 2025 – Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter ended June 30, 2025.

"We've had a strong quarter both in terms of our business and community," said Mark Zuckerberg, Meta founder and CEO. "I'm excited to build personal superintelligence for everyone in the world."

Second Quarter 2025 Financial Highlights
Three Months Ended June 30, % Change
In millions, except percentages and per share amounts20252024
Revenue$47,516 $39,071 22 %
Costs and expenses27,075 24,224 12 %
Income from operations$20,441 $14,847 38 %
Operating margin43 %38 %
Provision for income taxes$2,197 $1,641 34 %
Effective tax rate11 %11 %
Net income$18,337 $13,465 36 %
Diluted earnings per share (EPS)$7.14 $5.16 38 %

Second Quarter 2025 Operational and Other Financial Highlights

•Family daily active people (DAP) – DAP was 3.48 billion on average for June 2025, an increase of 6% year-over-year.
•Ad impressions – Ad impressions delivered across our Family of Apps increased by 11% year-over-year.
•Average price per ad – Average price per ad increased by 9% year-over-year.
•Revenue – Revenue was $47.52 billion, which increased by 22% year-over-year on both a reported and constant currency basis.
•Costs and expenses – Total costs and expenses were $27.07 billion, an increase of 12% year-over-year.
•Capital expenditures – Capital expenditures, including principal payments on finance leases, were $17.01 billion.
•Capital return program – Share repurchases of our Class A common stock were $9.76 billion and total dividend and dividend equivalent payments were $1.33 billion.
•Cash, cash equivalents, and marketable securities – Cash, cash equivalents, and marketable securities were $47.07 billion as of June 30, 2025. Cash flow from operating activities was $25.56 billion and free cash flow was $8.55 billion.(1)
•Headcount – Headcount was 75,945 as of June 30, 2025, an increase of 7% year-over-year.

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(1) For more information on our free cash flow non-GAAP financial measure, see the sections entitled "Non-GAAP Financial Measures" and "Reconciliation of GAAP to Non-GAAP Results" in this press release.
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CFO Outlook Commentary

We expect third quarter 2025 total revenue to be in the range of $47.5-50.5 billion. Our guidance assumes foreign currency is an approximately 1% tailwind to year-over-year total revenue growth, based on current exchange rates. While we are not providing an outlook for fourth quarter revenue, we would expect our year-over-year growth rate in the fourth quarter of 2025 to be slower than the third quarter as we lap a period of stronger growth in the fourth quarter of 2024.

We expect full year 2025 total expenses to be in the range of $114-118 billion, narrowed from our prior outlook of $113-118 billion and reflecting a growth rate of 20-24% year-over-year.

While we are still very early in planning for next year, there are a few factors we expect will provide meaningful upward pressure on our 2026 total expense growth rate. The largest single driver of growth will be infrastructure costs, driven by a sharp acceleration in depreciation expense growth and higher operating costs as we continue to scale up our infrastructure fleet. Aside from infrastructure, we expect the second largest driver of growth to be employee compensation as we add technical talent in priority areas and recognize a full year of compensation expenses for employees hired throughout 2025. We expect these factors will result in a 2026 year-over-year expense growth rate that is above the 2025 expense growth rate.

We currently expect 2025 capital expenditures, including principal payments on finance leases, to be in the range of $66-72 billion, narrowed from our prior outlook of $64-72 billion and up approximately $30 billion year-over-year at the mid-point. While the infrastructure planning process remains highly dynamic, we currently expect another year of similarly significant capital expenditures dollar growth in 2026 as we continue aggressively pursuing opportunities to bring additional capacity online to meet the needs of our artificial intelligence efforts and business operations.

With the enactment of the new U.S. tax law, we anticipate a reduction in our U.S. federal cash tax for the remainder of the current year and future years. There are several alternative ways of implementing the provisions of the Act, which we are currently evaluating. While we estimate that the 2025 tax rate will be higher than our second quarter rate, we cannot quantify the magnitude at this time.

In addition, we continue to monitor an active regulatory landscape, including the increasing legal and regulatory headwinds in the EU that could significantly impact our business and our financial results. For example, we continue to engage with the European Commission (EC) on our Less Personalized Ads offering (LPA), which we introduced in November 2024 based on feedback from the EC in connection with the Digital Markets Act (DMA). As the EC provides further feedback on LPA, we cannot rule out that it may seek to impose further modifications to it that would result in a materially worse user and advertiser experience. This could have a significant negative impact on our European revenue, as early as later this quarter. We have appealed the EC's DMA decision but any modifications to our model may be imposed during the appeal process.
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Webcast and Conference Call Information

Meta will host a conference call to discuss its results at 2:00 p.m. PT / 5:00 p.m. ET today. The live webcast of the call can be accessed at the Meta Investor Relations website at investor.atmeta.com, along with the company's earnings press release, financial tables, and slide presentation.

Following the call, a replay will be available at the same website. Transcripts of conference calls with publishing equity research analysts held today will also be posted to the investor.atmeta.com website.

Disclosure Information

Meta uses the investor.atmeta.com and meta.com/news websites as well as Mark Zuckerberg's Facebook Page (facebook.com/zuck), Instagram account (instagram.com/zuck) and Threads profile (threads.net/zuck) as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.

About Meta

Meta is building the future of human connection, powered by artificial intelligence and immersive technologies. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward experiences that foster deeper connections and unlock new possibilities.

Contacts

Investors:
Kenneth Dorell
investor@meta.com / investor.atmeta.com

Press:
Ashley Zandy
press@meta.com / meta.com/news
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Forward-Looking Statements

This press release contains forward-looking statements regarding our future business plans and expectations. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: the impact of macroeconomic conditions on our business and financial results, including as a result of geopolitical events; our ability to retain or increase users and engagement levels; our reliance on advertising revenue; our dependency on data signals and mobile operating systems, networks, and standards that we do not control; changes to the content or application of third-party policies that impact our advertising practices; risks associated with new products and changes to existing products as well as other new business initiatives, including our artificial intelligence initiatives and Reality Labs efforts; our emphasis on community growth and engagement and the user experience over short-term financial results; maintaining and enhancing our brand and reputation; our ongoing privacy, safety, security, and content and advertising review and enforcement efforts; competition; risks associated with government actions that could restrict access to our products or impair our ability to sell advertising in certain countries; litigation and government inquiries; privacy, legislative, and regulatory concerns or developments; risks associated with acquisitions; security breaches; our ability to manage our scale and geographically-dispersed operations; and market conditions or other factors affecting the payment of dividends. These and other potential risks and uncertainties that could cause actual results to differ from the results predicted are more fully detailed under the caption "Risk Factors" in our Quarterly Report on Form 10-Q filed with the SEC on May 1, 2025, which is available on our Investor Relations website at investor.atmeta.com and on the SEC website at www.sec.gov. Additional information will also be set forth in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025. In addition, please note that the date of this press release is July 30, 2025, and any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update these statements as a result of new information or future events.

For a discussion of limitations in the measurement of certain of our community metrics, see the section entitled "Limitations of Key Metrics and Other Data" in our most recent quarterly or annual report filed with the SEC.

Non-GAAP Financial Measures

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (GAAP), we use the following non-GAAP financial measures: revenue excluding foreign exchange effect, advertising revenue excluding foreign exchange effect, and free cash flow. The presentation of these financial measures is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes. We compensate for these limitations by providing specific information regarding the GAAP amounts excluded from these non-GAAP financial measures.

We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business.

Our non-GAAP financial measures are adjusted for the following items:

Foreign exchange effect on revenue. We translated revenue for the three and six months ended June 30, 2025 using the prior year's monthly exchange rates for our settlement or billing currencies other than the U.S. dollar, which we believe is a useful metric that facilitates comparison to our historical performance.

Purchases of property and equipment; Principal payments on finance leases. We subtract both purchases of property and equipment, and principal payments on finance leases in our calculation of free cash flow because we believe that these two items collectively represent the amount of property and equipment we need to procure to support our business, regardless of whether we procure such property or equipment with a finance lease. We believe that this methodology can provide useful supplemental information to help investors better understand underlying trends in our business. Free cash flow is not intended to represent our residual cash flow available for discretionary expenditures.

For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, see the "Reconciliation of GAAP to Non-GAAP Results" table in this press release.
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META PLATFORMS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(In millions, except per share amounts)
(Unaudited)
Three Months Ended June 30,Six Months Ended June 30,
2025202420252024
Revenue$47,516 $39,071 $89,830 $75,527 
Costs and expenses: 
Cost of revenue8,491 7,308 16,063 13,948 
Research and development12,942 10,537 25,092 20,515 
Marketing and sales2,979 2,721 5,735 5,285 
General and administrative2,663 3,658 4,943 7,114 
Total costs and expenses27,075 24,224 51,833 46,862 
Income from operations20,441 14,847 37,997 28,665 
Interest and other income, net93 259 919 624 
Income before provision for income taxes20,534 15,106 38,916 29,289 
Provision for income taxes2,197 1,641 3,935 3,455 
Net income$18,337 $13,465 $34,981 $25,834 
Earnings per share:
Basic$7.28 $5.31 $13.87 $10.17 
Diluted$7.14 $5.16 $13.56 $9.86 
Weighted-average shares used to compute earnings per share:
Basic2,518 2,534 2,522 2,540 
Diluted2,570 2,610 2,580 2,619 
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META PLATFORMS, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In millions)
(Unaudited)
June 30, 2025December 31, 2024
Assets
Current assets:
Cash and cash equivalents$12,005 $43,889 
Marketable securities35,066 33,926 
Accounts receivable, net16,561 16,994 
Prepaid expenses and other current assets9,981 5,236 
Total current assets73,613 100,045 
Non-marketable equity investments21,988 6,070 
Property and equipment, net147,039 121,346 
Operating lease right-of-use assets15,662 14,922 
Goodwill20,654 20,654 
Other assets15,788 13,017 
Total assets$294,744 $276,054 
Liabilities and stockholders' equity
Current liabilities:
Accounts payable$10,271 $7,687 
Operating lease liabilities, current1,977 1,942 
Accrued expenses and other current liabilities25,057 23,967 
Total current liabilities37,305 33,596 
Operating lease liabilities, non-current18,751 18,292 
Long-term debt28,832 28,826 
Long-term income taxes12,046 9,987 
Other liabilities2,740 2,716 
Total liabilities99,674 93,417 
Commitments and contingencies
Stockholders' equity:
Common stock and additional paid-in capital88,496 83,228 
Accumulated other comprehensive income (loss)229 (3,097)
Retained earnings106,345 102,506 
Total stockholders' equity195,070 182,637 
Total liabilities and stockholders' equity$294,744 $276,054 
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META PLATFORMS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In millions)
(Unaudited)
Three Months Ended June 30,Six Months Ended June 30,
2025202420252024
Cash flows from operating activities
Net income$18,337 $13,465 $34,981 $25,834 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization4,342 3,637 8,242 7,011 
Share-based compensation4,834 4,616 8,981 8,178 
Deferred income taxes(1,170)(1,643)(2,163)(2,098)
Unrealized loss on marketable equity securities511 — 374 — 
Other(336)35 (430)209 
Changes in assets and liabilities:
Accounts receivable(1,338)(1,171)1,466 1,350 
Prepaid expenses and other current assets326 (84)686 16 
Other assets(190)54 (242)(41)
Accounts payable460 250 (574)(862)
Accrued expenses and other current liabilities(1,107)(497)(3,338)(1,771)
Other liabilities892 708 1,604 790 
Net cash provided by operating activities25,561 19,370 49,587 38,616 
Cash flows from investing activities
Purchases of property and equipment(16,538)(8,173)(29,479)(14,573)
Purchases of marketable securities(7,746)(3,289)(19,509)(10,176)
Sales and maturities of marketable securities14,273 3,233 19,057 7,858 
Purchases of non-marketable equity investments(15,114)(7)(15,214)(7)
Payments for held-for-sale assets(775)— (775)— 
Acquisitions of businesses and intangible assets(61)(57)(62)(129)
Other investing activities3 (5)14 (5)
Net cash used in investing activities(25,958)(8,298)(45,968)(17,032)
Cash flows from financing activities
Taxes paid related to net share settlement of equity awards(4,110)(3,208)(8,993)(6,370)
Repurchases of Class A common stock(10,167)(6,299)(22,921)(21,307)
Payments for dividends and dividend equivalents(1,327)(1,266)(2,656)(2,539)
Principal payments on finance leases(474)(299)(1,225)(614)
Other financing activities101 (106)323 (115)
Net cash used in financing activities(15,977)(11,178)(35,472)(30,945)
Effect of exchange rate changes on cash, cash equivalents, and restricted cash equivalents131 (152)243 (440)
Net decrease in cash, cash equivalents, and restricted cash equivalents(16,243)(258)(31,610)(9,801)
Cash, cash equivalents, and restricted cash equivalents at beginning of the period30,071 33,284 45,438 42,827 
Cash, cash equivalents, and restricted cash equivalents at end of the period$13,828 $33,026 $13,828 $33,026 
Reconciliation of cash, cash equivalents, and restricted cash equivalents to the condensed consolidated balance sheets
Cash and cash equivalents$12,005 $32,045 $12,005 $32,045 
Restricted cash equivalents, included in prepaid expenses and other current assets161 100 161 100 
Restricted cash equivalents, included in other assets1,662 881 1,662 881 
Total cash, cash equivalents, and restricted cash equivalents$13,828 $33,026 $13,828 $33,026 
Supplemental cash flow data
Cash paid for income taxes, net$5,096 $5,929 $5,544 $6,559 
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Segment Results

We report our financial results for our two reportable segments: Family of Apps (FoA) and Reality Labs (RL). FoA includes Facebook, Instagram, Messenger, WhatsApp, and other services. RL includes our virtual, augmented, and mixed reality related consumer hardware, software, and content.

The following table sets forth our segment information of revenue and income (loss) from operations:

Segment Information
(In millions)
(Unaudited)
Three Months Ended June 30,Six Months Ended June 30,
2025202420252024
Revenue:
Advertising$46,563 $38,329 $87,955 $73,965 
Other revenue583 389 1,093 769 
Family of Apps47,146 38,718 89,048 74,734 
Reality Labs370 353 782 793 
Total revenue$47,516 $39,071 $89,830 $75,527 
Income (loss) from operations:
Family of Apps$24,971 $19,335 $46,736 $36,999 
Reality Labs(4,530)(4,488)(8,739)(8,334)
Total income from operations$20,441 $14,847 $37,997 $28,665 
    
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Reconciliation of GAAP to Non-GAAP Results
(In millions, except percentages)
(Unaudited)
Three Months Ended June 30,Six Months Ended June 30,
2025202420252024
GAAP revenue$47,516 $39,071 $89,830 $75,527 
Foreign exchange effect on 2025 revenue using 2024 rates82 1,319 
Revenue excluding foreign exchange effect$47,598 $91,149 
GAAP revenue year-over-year change %22 %19 %
Revenue excluding foreign exchange effect year-over-year change %22 %21 %
GAAP advertising revenue$46,563 $38,329 $87,955 $73,965 
Foreign exchange effect on 2025 advertising revenue using 2024 rates80 1,304 
Advertising revenue excluding foreign exchange effect$46,643 $89,259 
GAAP advertising revenue year-over-year change %21 %19 %
Advertising revenue excluding foreign exchange effect year-over-year change %22 %21 %
Net cash provided by operating activities$25,561 $19,370 $49,587 $38,616 
Purchases of property and equipment(16,538)(8,173)(29,479)(14,573)
Principal payments on finance leases(474)(299)(1,225)(614)
Free cash flow$8,549 $10,898 $18,883 $23,429 



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