Investor Presentation | August 2025 11 Aug 2025 US PT 12 Aug 2025 AEST Investor Presentation Q2’25
Investor Presentation | August 2025 DISCLAIMER These materials and the accompanying oral presentation have been prepared by Life360, Inc. (ARBN 629 412 942) (“Company”) on a confidential and non-reliance basis, and may not be reproduced in whole or in part, nor may any of its contents be disclosed, to any other person, without the prior written consent of the Company. These materials are for informational purposes only. This presentation contains summary information about the Company and its activities and is current as of the date of this presentation. This presentation does not purport to be all-inclusive or to contain all of the information you may desire. It should be read in conjunction with the Company’s periodic and continuous disclosure announcements filed with the Australian Securities Exchange and the U.S. Securities and Exchange Commission (“SEC”), available at www.asx.com.au and www.sec.gov, respectively. 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Investor Presentation | August 2025 3 Life360 Overview (4 – 23) Financial Update Q2’25 (29 – 41) Contents FY’25 Outlook (42 – 43) 1. 2. 3. 4. Appendix (44 – 51) Operating metrics Financials GAAP to Non-GAAP reconciliations & Non-GAAP financial measures Competitive landscape Life360 Strategy (24 – 28)
Investor Presentation | August 2025 Life360 Overview
Investor Presentation | August 2025 Note: As of June 30, 2025 unless otherwise stated. 1 U.S. smartphone penetration based on approximately 47.5 million U.S. MAUs as of June 2025 compared to the total U.S. population per 2020 census adjusted for smartphone penetration. 2 LTM as of June 30, 2025. 3 By DAU in the U.S. as of June 30, 2025. Source: Sensor Tower. 4 Adjusted EBITDA is a non-GAAP measure. For more information, including the definition of Adjusted EBITDA, the use of this non-GAAP measure, as well as a reconciliation of Net Income (Loss) to Adjusted EBITDA see Appendix 3. Global Paying Circles ~2.5M Safe arrival notifications2 70 billion U.S. Penetration1 15% 10.4M+ Monthly active Tile devices Global Monthly Active Users ~88.0M Miles driven with Life360 Crash Detection2 428 billion Countries 180+ Top Social Networking App3 #4 Q2’25 Revenue $115.4m +36% YoY Q2’25 Adjusted EBITDA4 $20.3m 18% Margin Global scale, durable growth, expanding profitability Life360 at a glance 5Investor Presentation |
Investor Presentation | August 2025 Location sharing for the whole family ...with safety top of mind Private map for your inner circle Free to use Built for families Devices for people, pets, and things Premium safety services Market leading driving safety Busy families want peace of mind - Life360 makes everyday family life better through safety and connection 6
Investor Presentation | August 2025 7 Family messaging Real-time driving One-tap communication Private family Circle Item tracking and SOS functionality Crash detection and emergency dispatch Driving Safety 24/7 support with crash detection, emergency dispatch, roadside assistance and more Digital Safety Protection and prevention for each family member Location Sharing and Item Tracking Effortless daily coordination with advanced location sharing and item tracking Emergency Dispatch Expert assistance any time, anywhere Comprehensive Offering All-in-one solution for real life Young couples New drivers Families of all stages Aging parents Adoring pet parents The super-app serving families of all types through a distinctive product offering Keeping people close to the ones they love 7
Investor Presentation | August 2025 8 1 As of June 30, 2025. 2 Life 360 Brand Tracking research - April 2024 Fielding (based out of the 23 brand attributes tested). 3 According to April 2024 NPS creator, Bain & Co. for US Adults aged 31-60. in R&D investment since 2016 #1 Brand Attribute2 1 in 7 50 NPS Score Considered “Excellent” by NPS Creator, Bain & Co.3 “Peace of mind” 5x U.S. Smartphone Owners Use Life3601 $500+ Million App Opens per Day1 Life360 is uniquely focused on family safety Providing peace of mind and connection for families creates a competitive moat
Investor Presentation | August 2025 Premium ServicesDevicesMobile A one-stop holistic experience vs. competitor offerings Life360 provides the only feature set that combines available isolated point solutions 1 As of June 30, 2025. 10.4M+ 65% of surveyed U.S. pet owner member base has interest in a pet tracker Monthly active Tile devices1 Emergency assistance Digital safety Additional safety features + +4.8 Life360 App Ranking (vs. Find My at 2.8) Competitors 9 45% of Total Paying Circles are cross- platform
Investor Presentation | August 2025 10 US Social Networking App Rankings by DAU1US Lifestyle App Rankings by DAU1 Source: Sensor Tower Note: DAUs (Daily Active Users) defined as devices having 1 or more foreground sessions within an app in a day. 1 As of June 2025. One of the highest DAUs across all apps in the U.S. Triple Tier Social Networking App Rankings by DAU1 5 6 8 Triple Tier Lifestyle App Rankings by DAU1 2 7 4
Investor Presentation | August 2025 Strong U.S. Engagement – rivals the biggest names in social and streaming media Source: Sensor Tower company as of June 30, 2025; Company Data for Life360 metrics. 1 Hyper-Engaged Social represents the average DAU/MAU of Facebook, Instagram, Snapchat, TikTok, and X (formerly Twitter). 11Investor Presentation | US DAU/MAU Ratio (%) Social Media Streaming Media (Video) Hyper- Engaged Social1 With Push Notif. 68 % 59 % 59 % 54 % 51 % 50 % 45 % 33 % 32 % 27 % 25 % 19 % 19 % 14 % 13 % 13 % 13 %
Investor Presentation | August 2025 Life360 has industry-leading user retention 12 Everyday safety and delight keep families engaged daily 0 10 20 30 40 50 60 70 80 90 A p p R e te n ti o n Days Since App Installation Life360 Social Media Average App Retention App Retention by Days Since App Installation1,2 Source: Sensor Tower company as of June 30, 2025; Company Data for Life360 metrics. 1 Social media average represents the average app retention of Linkedin, Pinterest, Duolingo, Reddit, Twitch, Nextdoor, Roblox. 2 App retention defined as the percentage of users still using an app at a particular time interval after initial installation. Life360 app retention consistently outperforms peers – outperforming the social media average by 1.5x following the first 90 days since app installation, with a widening gap after the first weeks as families settle into daily use Life360’s strong value proposition and core feature set provides its users with peace of mind that drives consistent daily app usage and fuels product stickiness
Investor Presentation | August 2025 Life360's addressable market opportunities are substantial Source: GSMA Mobile Economy Report, Pew Research Center, 2020 U.S. Census, International Monetary Fund (IMF), Public Company Filings, and Company Data 1 Smartphone-Equipped Population of Asia Pacific excluding China, Eurasia excluding Russia, Middle East and North Africa, United States, and Canada (Total Population × Smartphone Adoption Rate), divided by People Per Paying Circle to derive Total Paying Circles, multiplied by Q1’24 Average Revenue Per Paying Circle. 2 Intellectual Market Insights Research – AirTag Market Overview. 3 Grandview Research – Pet Wearables Market 4 2023 Average Advertising Revenue Per User of Meta, Snap, Uber, Spotify, Reddit, and Duolingo, multiplied by Smartphone-Equipped Population across the U.S. (Total Population × Smartphone Adoption Rate). 13 2021 – 2022 ~$80bn Item Tracking2 Pet Tracking3 Subscription Services $2.7bn $2.1bn $75bn Today ~$83bn Advertising4 Item Tracking Pet Tracking Subscription Services $2.7bn $2.1bn $75bn $3.1bn Subscription Services1 ~$75bn ~$75bn Acquisition of + Future E x p a n sio n O p p o rtu n itie s Family Financial Services Elderly Monitoring Auto Insurance Advertising Item Tracking Pet Tracking Subscription Services
Investor Presentation | August 2025 Subscription Services IndirectDevices Advertising Adjacent Markets Monetizing our addressable markets ✓ Roadside Assistance ✓ Medical Assistance ✓ SOS ✓ Driver Reports ✓ Stolen Phone Protection ✓ ID Theft Protection ✓ Crash Detection ✓ Emergency Dispatch ✓ Disaster Response ✓ Travel Support & More… Platinum Ads for Free Members Access unique audiences based on First Party Data Elderly Monitoring Family Financial Services Auto Insurance First Party Data Monetization Hubble Partnership 14 Future Opportunity Investor Presentation |
Investor Presentation | August 2025 Expanding reach beyond parents with teens 15 Of Circles are Families with Teens 1,3 37% of U.S. households have at least one pet 4 of the U.S. population is 65 or older 13% 17% (2020)(2010) Of Circles are Couples 2,3 18% 71% … with an opportunity to expand within our current member base Premium member plans have historically focused on a narrow slice of our engaged free member base… Current Member Base Focus Member Base Expansion 3.3 members per Paying Circle on average 3 Source: U.S. Census Data, American Pet Products Association Note: The Circle percentages referenced reflect data for free Circles, not Paying Circles. 1 Defined as Circles with at least one member being a parent and one or more teens. 2 Defined as Circles of two members who are spouses or partners. 3 Reflects Circles on a global basis. 4 As of 2024.
Investor Presentation | August 2025 1As of June 30, 2025. Note: Membership bundles shown represent U.S. offering. Services and pricing differ slightly by region. Freemium membership model to support families’ needs and enable monetization Current Triple Tier Membership Bundles (US, UK, Canada, ANZ) + Place Alert (5 places) + Location History (7 days) + Stolen Phone Protection ($100) + Ad-Free Experience 12% of US Paying Circles1 SILVER MEMBERSHIP $7.99/mo + Place Alert (99 places) + Location History (30 days) + Individual Driver Reports + Roadside Assistance + 24/7 Emergency Dispatch + ID Theft Protection + Free Towing (5mi Radius) + Stolen Funds Reimbursement ($25K) + Stolen Phone Protection ($250) 84% of US Paying Circles1 GOLD MEMBERSHIP $14.99/mo + Credit Monitoring + Disaster Response + Medical Assistance + Travel Support + Free Towing (50mi Radius) + Stolen Funds Reimbursement ($1M) + Stolen Phone Protection ($500) 4% of US Paying Circles1 PLATINUM MEMBERSHIP $24.99/mo ✓ SOS ✓ Place Alert (2 places) ✓ Location History (2 days) ✓ Crash Detection ✓ Family Driving Summary ✓ Battery Monitoring FREE MEMBERSHIP $0.00/mo 16 LIfe360's premium services provide benefits focused on driving and digital safety
Investor Presentation | August 2025 States with more than 6% penetration in 2020 experienced over 163% penetration growth on average from June 2020 to June 2025, underpinning the remaining meaningful runway in the U.S. Long remaining runway in U.S. penetration Penetration by State (2025)Penetration by State (2020) 10% 2% Source: GSMA Mobile Economy Report, Pew Research Center, 2020 U.S. Census, and Company Data. 17 © GeoNames, Microsoft, TomTom Powered by Bing 6% 19% 32% Series1 Investor Presentation | © GeoNames, Microsoft, TomTom Powered by Bing 6% 19% 32% Series1
Investor Presentation | August 2025 Source: GSMA Mobile Economy Report, Pew Research Center, International Monetary Fund (IMF), and Company Data. 1 Estimated number of Life360 members as a percentage of smartphone-enabled population by region; Rest of World excludes Russia and China; Penetration rates of June 30, 2025 unless otherwise noted. Rest of World 0.5%0.2% (2020) (2025) Europe 1.8%0.4% (2020) (2025) International penetration, while expanding, trails the U.S., with large upside opportunity Large global opportunity for membership Penetration by Region (2020–2025)1 18 $Australia & New Zealand 12%3% (2020) (2025) $ United Kingdom 11%2% (2020) (2025) $ Indicates countries with Triple Tier offering United States 15%6% (2020) (2025) $ Canada 4%1% (2020) (2025) $
Investor Presentation | August 2025 Top 10 International MAU countries1 (70% of total International) 1. United Kingdom 2. Brazil 3. Mexico 4. Australia 5. Italy 1Data as of Q2’25 Top 10 International Revenue countries1 (77% of total International) 1. United Kingdom 2. Australia 3. Canada 4. Brazil 5. Mexico • Subscription revenue growth opportunity • Providing enhanced value to subscribers through expanded feature set Other Membership Tiers Rest of World: Non-Triple Tier Countries Growing usage and increasing monetization globally Scaling the international opportunity Triple Tier UK, ANZ & CA • High income markets similar to the U.S. with a driving culture • Subscription benefits around driving and digital safety (e.g., roadside assistance and identity theft protection) 6. Germany 7. Japan 8. South Africa 9. Netherlands 10. Malaysia 6. Philippines 7. Malaysia 8. Canada 9. Spain 10. Thailand 19
Investor Presentation | August 2025 New monetization opportunities from free user base Loyal User Base of families that retains on the platform1 Globally Recognized Brand Focused on safety and connection First Party Data Advantage based on location Valuable Targeting Opportunities based on user insights … has the potential to deliver significant value while maintaining privacy at the forefront of our member experience Note: All metrics as of June 30, 2025 unless otherwise noted. 1 Based on MAU and Paying Circles by Registration Year data. 48M U.S. Monthly Active Users 1 in 7 U.S. Smartphone Owners Use Life360 5x App Opens per Day 45% MAUs Open the App Daily “US, 70th percentile household income, Moms, who have visited a Walmart in the last 30 days” Illustrative Customer Profiling & Audience Segment “1 million users visited Walmart in the course of the last 30 days” Our differentiated audience… 20 Our differentiated audience can deliver value to B2B data providers and advertisers
Investor Presentation | August 2025 $-- $ 1 $ 2 $ 3 $ 4 $ 5 $ 6 $ 7 $ 8 -- 100 200 300 400 500 600 700 800 900 1,000 Ad Revenue ARPU by MAU (M)1,2 MAU Ad Revenue ARPU from Launch1,3 21 The advertising opportunity for Life360 1Based on public filings, Wall Street Journal, FactSet Consensus Estimates, Reuters, Visible Alpha Consensus Estimates. Nextdoor MAU estimated using a WAU to MAU conversion rate of 0.59. Match Group MAU estimated using a Payer to MAU conversion rate of 0.165. Snapchat MAU estimated using a DAU / MAU conversion rate of 0.5275. 2Waze MAU and ad revenue reflects estimated 2022 figures. Waze and Lyft data not available over time. 3Limited Y + 0 and Y + 1 ARPU data is publicly available. 4Data.ai, a Sensor Tower company. Global Mobile Advertising Spend4 $402bn (2024 estimate) Large Market Opportunity Year of in-app Advertising Launch Data indicates long-term growth potential in advertising revenue A d v e rt is in g A R P U Investor Presentation | A d v e rt is in g A R P U $– $1 $2 $3 $4 $5 $6 $7 $8 Y +0 Y +1 Y +2 Y +3 Y +4 Y +5 Y +6 Y +7 Y +8 Y +9 Y +10 Y +11 Y +12
Investor Presentation | August 2025 UPLIFT BY LIFE360 Offsite Audiences Uplift: Footfall Measurement Map Banners Place Ads Place Pins Self-identified demographics Household context Continuity of location signal Life360 closes the measurement gap in retail advertising with context- aware, footfall-driving media Life360’s ad solutions close the gap in real-world retail markets Life360 Advantage 84% Lack of digital ad platforms built to measure foot traffic of U.S. retail sales happen in physical stores1 Source: U.S. Census Data 1 As of Q1’25 22 Elevating the advertising experience through a dynamic suite of ad solutions
Investor Presentation | August 2025 High-impact advertising brand partnerships 23 Life360 delivers context-aware experiences through place ads 32M Push notifications sent1 12% Click-through rates on notification1 Immediate rideshare demand capture Life360 identifies travelers at the exact moment they land at the airport and sends push notifications prompting an Uber booking. • 24/7 location sharing provides continuity of signal for precise, highly relevant advertising based on member behavior and location • Life360’s uniquely valuable user base - millions of highly engaged members with high-disposable incomes - amplifies campaign success • Strong click-through rates highlight how location- powered experiences that deliver safety and peace of mind resonate meaningfully with members Real-time severe weather alerts Life360 provides members with critical, life-saving weather details based on a member’s exact location, boosting visits to the Accuweather platform. In Action: July 2025 Central Texas Floods 3M Push notifications sent2 Strong Performance Since Launch 35%+ of alerts in Texas associated with floods2 1 As of October 2024 to January 2025. 2 During the week of July 4th, 2025. Investor Presentation |
Investor Presentation | August 2025 Life360 Strategy
Investor Presentation | August 2025 Grow our audience By building a leading position as a global family brand Scale paid offerings By driving higher retention and conversion through increased value for members Create new revenue streams By meeting family needs at every life stage and strengthening relationships with members Expand profitability By leveraging the expense base, and balancing growth investment with financial discipline Powerful network effects driving significant long-term growth opportunity Life360 strategy 25Investor Presentation |
Investor Presentation | August 2025 Our freemium flywheel drives our growth 26 Network effects enhance new member acquisition and fuel competitive advantages Better Engagement More Users
Investor Presentation | August 2025 New Member Onboarding Frictionless download & registration Free Member Experience features Paid Subscriber Upsell to Paid Subscriber Paid Subscriber Upsell to higher tier + Other products Life360’s digital based freemium business Monetization: Advertising + Data + Lead Gen Premium Subscription Referral Fees Other Sales1 Cost to provide: Hosting & other technology costs Membership benefit costs + app store commissions Referral costs1 Marketing Efforts Conversion / Retention initiatives Member Experience & Product Efforts 1 Represents potential revenue and costs associated with future opportunities. This statement is forward-looking, subject to significant business, economic, regulatory and competitive uncertainties and contingencies, many of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause these variations, please consult the "Risk Factors" section in our most recent Annual Report on Form 10-K, as well as any updates thereto reflected in subsequent Quarterly Reports on Form 10-Q and other filings with the SEC. 27 Freemium model becomes powerful at scale • Strong word of mouth drives organic growth, supporting efficient customer acquisition spend • Digital economics enables efficient scaling of user base, with low cost/high margin subscription services • Growing free member base: - Creates a competitive moat - Increases premium member acquisition pool and - Provides indirect monetization opportunities, including advertising Investor Presentation |
Investor Presentation | August 2025 The aspirational goals that drive our strategy #1 Brand for everyday family life 150M+ Monthly Active Users $1B+ Revenue 35%+ AEBITDA margins Note: Long-term targets are not projections; they are goals and are forward-looking, subject to significant business, economic, regulatory and competitive uncertainties and contingencies, many of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause these variations, please consult the "Risk Factors" section in our most recent Annual Report on Form 10-K, as well as any updates thereto reflected in subsequent Quarterly Reports on Form 10-Q and other filings with the SEC. Nothing in this presentation should be regarded as a representation by any person that these goals will be achieved and the Company undertakes no duty to update its goals. 28Investor Presentation |
Investor Presentation | August 2025 Financial Update Q2’25
Investor Presentation | August 2025 Q2’25 Achievements Cementing our position as the market-leading family safety membership service $115.4m Q2’25 Revenue +36% YoY $20.3m Q2’25 Adjusted EBITDA1 18% Margin Expanding profitability ~2.5m Global Paying Circles + 25% YoY 136k Quarterly net adds, an all-time Q2 record Scaling paid offerings ~88.0m Global Monthly Active Users (MAU) + 25% YoY 34% YoY growth in International MAU Growing our audience Establishing new B2B partnerships to drive indirect monetization Initial infrastructure established to build advertising revenue stream Creating new revenue streams 30 1 Adjusted EBITDA is a non-GAAP measure. For more information, including the definition of Adjusted EBITDA, the use of this non-GAAP measure, as well as a reconciliation of Net Income (Loss) to Adjusted EBITDA see Appendix 3.
Investor Presentation | August 2025 • Continued strong subscription revenue momentum, up 35% including hardware subscriptions, and 38% for Life360 subscriptions • Hardware revenue increase of 3%, primarily driven by an increase in units sold • Other revenue increase of 100% due to increases in data and partnership revenue, which includes advertising revenue • Annualized Monthly Revenue up 36% to $416.1 million • Operating expenses, excluding commissions, increased 34% and declined as a percentage of revenue, demonstrating a continued focus on cost discipline • Adjusted EBITDA expansion driven by strong subscription revenue growth and increased operating leverage $M Q2’25 Q2’24 $ Change % ch YoY Revenue Subscription 88.6 65.7 22.9 35 % Hardware 12.3 11.9 0.4 3 % Other 14.5 7.3 7.2 100 % Total revenue 115.4 84.9 30.5 36 % Annualized Monthly Revenue (AMR)1 416.1 304.8 111.3 36 % Operating expenses 88.5 66.0 22.5 34 % Net Income (Loss) 7.0 (11.0) 18.0 (164)% Adjusted EBITDA (Non-GAAP) 2 20.3 11.0 9.3 85 % Cash and cash equivalents3 434.2 162.0 272.2 168 % Operating cash flow 13.3 3.3 10.1 310 % Note: Numbers may not add or recalculate due to rounding. 1AMR includes the annualized monthly value of subscription, data and partnership agreements. All components of these agreements that are not expected to recur are excluded. 2 Adjusted EBITDA is a non-GAAP measure. For more information, including the definition of Adjusted EBITDA, the use of this non-GAAP measure, as well as a reconciliation of Net Income (Loss) to Adjusted EBITDA see Appendix 3. 3 Cash and cash equivalents includes Restricted Cash. Q2’25 Results Summary CommentaryDelivering on growth 31Investor Presentation |
Investor Presentation | August 2025 Continued Strong Revenue Momentum *Annualized Monthly Revenue (AMR) is a financial measure used by the Company to identify the annualized monthly value of active customer agreements at the end of a reporting period. AMR includes the annualized monthly value of subscription, data and partnership agreements. All components of these agreements that are not expected to recur are excluded. Quarterly Annualized Monthly Revenue ($M)* 32 +36% YoY growth in June 2025 AMR 46 62 68 75 76 78 81 90 96 106 124 140 166 174 184 224 239 249 259 274 285 305 336 368 393 416 Q 1 19 Q 2 1 9 Q 3 1 9 Q 4 1 9 Q 1 2 0 Q 2 2 0 Q 3 2 0 Q 4 2 0 Q 1 2 1 Q 2 2 1 Q 3 2 1 Q 4 2 1 Q 1 2 2 Q 2 2 2 Q 3 2 2 Q 4 2 2 Q 1 2 3 Q 2 2 3 Q 3 2 3 Q 4 2 3 Q 1 2 4 Q 2 2 4 Q 3 2 4 Q 4 2 4 Q 1 2 5 Q 2 2 5
Investor Presentation | August 2025 Consolidated Revenue 33 Quarterly revenue ($M) Total consolidated revenue breakdown Hardware Life360 US Subscription Life360 International Subscription Hardware Subscription Other Q2’25 year over year growth of 36% $53 $66 $89 $12 $12 $12 $6 $7 $15 $71 $85 $115 Q2'23 Q2'24 Q2'25 Subscription Hardware Other 60% 11% 5% 13% 11% Note: Numbers may not add or recalculate due to rounding.
Investor Presentation | August 2025 Life360 Core Monthly Active Users (MAU)(M) Note: Numbers may not add or recalculate due to rounding. Global MAU Q2’25 year over year growth of 25%, with significant contribution from organic channels International Triple Tier launch countries MAU +32% YoY +43% YoY +31% YoY +34% YoY +17% YoY 34 11 13 15 17 17 16 17 17 18 20 22 24 25 27 29 31 32 34 35 37 39 40 42 44 45 48 10 11 11 11 12 9 9 10 10 12 12 12 13 15 18 18 19 20 23 25 28 30 35 36 38 40 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 US International Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 ANZ UK Canada
Investor Presentation | August 2025 2,030 2,189 2,258 2,396 2,532 $126 $128 $132 $133 $135 $120 $122 $124 $126 $128 $130 $132 $134 $136 $138 1,400 1,600 1,800 2,000 2,200 2,400 2,600 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Global PC Global ARPPC Subscription Revenue Consolidated Quarterly Subscription revenue ($M) Global Paying Circles and Global ARPPC • Strong subscription growth across U.S. and international, with consolidated subscription revenue uplift of 35% YoY in Q2’25 including the contribution of hardware subscriptions • Core Life360 subscription revenue growth of 38% YoY in Q2’25, benefitting from strong Paying Circles growth of 25% YoY • Core Life360 Subscription revenue growth also supported by price increases in the U.S. for new and existing annual subscribers in 2024 and a shift in product mix towards higher priced products • Additional uplift from international regions throughout 2024 due to legacy subscriber price increases and the launch of higher priced membership tiers in non-Triple Tier markets, as well as continued growth in existing Triple Tier markets 35% revenue growth underpinned by 25% YoY uplift in Paying Circles and 8% YoY increase in ARPPC 35 51.7 52.7 56.6 59.861.6 65.7 71.8 78.881.9 88.6 Q1 Q2 Q3 Q4 2023 2024 2025
Investor Presentation | August 2025 529 550 605 647 668 665 698 708 737 804 895 991 1,044 1,117 1,180 1,162 1,203 1,233 1,300 1,327 1,390 1,468 1,579 1,627 1,718 1,809 157 159 171 180 183 169 171 169 166 186 204 227 243 275 310 332 364 396 446 474 508 562 610 632 678 722 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 US International Paying Circles by geography (000s) Paying Circles $140 $1398 +42% YoY$38 +42% YoYInternational Triple Tier launch countries Paying Circles +23% YoY +62% YoY +23% YoY +28% YoY +23% YoY 36 Note: Numbers may not add or recalculate due to rounding. Q2’25 year over year growth of 25%, while raising prices and improving customer value UK & ANZ Legacy price increases Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 ANZ UK Canada
Investor Presentation | August 2025 $59 $159 $43 $76 Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Q1 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 US International Average Revenue Per Paying Circle (ARPPC) 1 U.S. Price increase took effect across all Membership tiers starting in August 2022. 2 The uplift to global ARPPC was tempered by a 3% increase in the weighting of international Paying Circles as a percentage of global Paying Circles, reflecting faster growth in international regions that have lower pricing relative to the U.S. Average Revenue Per Paying Circle (ARPPC) ($) 1 +35% YoY 37 +5% YoY +8% YoY Global ARPPC 2 +63% YoY +72% YoY +92% YoY Triple Tier launches and annual subscription price increases driving ARPPC in the US and internationally Q2 23 Q2 24 Q2 25 ANZ UK Canada International Triple Tier launch countries revenue
Investor Presentation | August 2025 Strength of Free User Engagement Drives Consistent Net Subscriber Retention Over Time • MAUs and Paying Circles by member registration year have increased over time, demonstrating strong retention dynamics and ability to convert free members to paid over the long-term • Consistent historical net subscriber retention across member registration years, driving net subscription revenue retention rate that is approximately 100% 1 Global Paying Circles by Member Registration Year (M)Global MAU by Member Registration Year (M) 1 Based on the average monthly subscription revenue for the six months ended June 30, 2025 compared to the prior six-month period 2023 2022 2021 2020 2019 2018 2017 2016 and before 2024 38 2025 0 0.5 1 1.5 2 2.5 Ju n -2 1 D e c- 2 1 Ju n -2 2 D e c- 2 2 Ju n -2 3 D e c- 2 3 Ju n -2 4 D e c- 2 4 Ju n -2 5 0 10 20 30 40 50 60 70 80 90 J u n -2 1 D e c- 2 1 Ju n -2 2 D e c- 2 2 Ju n -2 3 D e c- 2 3 Ju n -2 4 D e c- 2 4 Ju n -2 5
Investor Presentation | August 2025 Hardware Revenue Quarterly Hardware revenue ($M) 39 • Q2’25 hardware revenue increase of 3% YoY, primarily driven by an increase in units sold • Net hardware units shipped increased 21% YoY due to an increase in online retail channel sales despite a 7% YoY decrease in Q2’25 ASP primarily due to a shift in channel mix and increase in promotional discounts • Observed continued growth in Tiles sold into Life360 user base, which is expected to continue with full integration of premium Tile features into Life360 app Hardware Units Shipped and ASP ($) Continued growth in percentage of Life360 subs with an active linked Tile 10.0 11.6 15.5 21.1 10.2 11.9 11.7 23.8 8.9 12.3 Q1 Q2 Q3 Q4 2023 2024 2025 0.7 0.8 1.9 0.5 0.8 $15.9 $12.7 $12.6 $17.0 $14.8 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00 16.00 17.00 18.00 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 HW Units ASP
Investor Presentation | August 2025 9% 10% 11% 12% 13% Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 • Q2’25 Other revenue growth of 100% YoY reflects increases in data and partnership revenue, which includes advertising revenue • Significant uplift in Q2’25 YoY driven primarily by advertising revenue contribution and renegotiated data agreement with Placer.ai in July 2024 • Other revenue continues to expand as a percentage of total revenue, driving positive impacts on gross margin • Expectation of significant long term growth potential as part of broader advertising and free user monetization strategy Quarterly Other revenue ($M) Other Revenue Revenue uplift supported by advertising ramp-up and continued monetization of free user base 40 Other Revenue as % of Total Revenue 6.5 6.5 6.5 6.16.5 7.3 9.3 13.012.8 14.5 Q1 Q2 Q3 Q4 2023 2024 2025
Investor Presentation | August 2025 Expanding Profitability Leveraging the cost base as we scale with strong Adjusted EBITDA margin expansion YoY 41Investor Presentation | Adjusted EBITDA ($M) & Margin (%)Operating Expenses declining as a % of revenue 7% • Operating expenses as a % of revenue have declined over time, reaching 77% in Q2’25, demonstrating continued strong operating leverage • Adjusted EBITDA margin expansion to 18% in Q2’25 driven by strong subscription revenue growth and increased operating leverage 0.5 5.7 5.5 8.9 4.3 11.0 9.0 21.2 15.9 20.3 Q1 Q2 Q3 Q4 2023 2024 2025 1% 8% 7% 10% 5% 13% 10% 18% 15% 18% 95% 83% 82% 74% 85% 78% 81% 69% 79% 77% Q1 Q2 Q3 Q4 2023 2024 2025
Investor Presentation | August 2025 FY’25 Outlook
Investor Presentation | August 2025 1 Adjusted EBITDA is a non-GAAP measure. For more information, including the definition of Adjusted EBITDA, the use of this non-GAAP measure, as well as a reconciliation of Net Income (Loss) to Adjusted EBITDA, see Appendix 3 Outlook 43 For FY’25, Life360 now expects to deliver: • Consolidated revenue of $462 million to $482 million, increased from prior guidance of $450 million to $480 million, comprised of: • Subscription revenue of $363 million to $367 million, increased from $355 million to $365 million; • Hardware revenue of $42 million to $50 million, increased from $40 million to $50 million; • Other revenue of $57 million to $65 million, increased from $55 million to $65 million; and • Positive Adjusted EBITDA1 of $72 million to $82 million, increased from $65 million to $75 million previously. Investor Presentation |
Investor Presentation | August 2025 Appendix
Investor Presentation | August 2025 APPENDIX 1 Operating Metrics 1 Core metrics relate solely to the Life360 mobile application. 2 Core subscription revenue is defined as subscription revenue derived from the Life360 mobile application and excludes non-core subscription revenue which relates to other hardware related subscription offerings. Beginning with the second quarter of 2024, this definition has been updated and calculated in accordance with GAAP. 45 (in millions, except ARPPC, ARPPS, ASP) Q2 2025 Q1 2025 Q4 2024 Q3 2024 Q2 2024 Life360 Core(1) Monthly Active Users (MAU) - Global 88.0 83.7 79.6 76.9 70.6 U.S. 47.5 45.3 43.7 42.2 40.5 International 40.5 38.4 36.0 34.7 30.1 ANZ 3.1 2.9 2.7 2.5 2.4 Paying Circles - Total 2.5 2.4 2.3 2.2 2.0 U.S. 1.8 1.7 1.6 1.6 1.5 International 0.7 0.7 0.6 0.6 0.6 Average Revenue per Paying Circle (ARPPC) $ 135.42 $ 133.42 $ 131.76 $ 127.57 $ 125.96 Life360 Consolidated Subscriptions 3.1 3.0 2.9 2.8 2.7 Average Revenue per Paying Subscription (ARPPS) $ 116.06 $ 112.98 $ 110.43 $ 106.27 $ 104.00 Net hardware units shipped 0.8 0.5 1.9 0.8 0.7 Average Sale Price (ASP) $ 14.81 $ 16.99 $ 12.56 $ 12.69 $ 15.92 Annualized Monthly Revenue (AMR) $ 416.1 $ 393.0 $ 367.6 $ 336.2 $ 304.8 Additional KPI Related Information Subscription revenue $ 88.6 $ 81.9 $ 78.8 $ 71.8 $ 65.7 Non-Core subscription revenue $ (5.7) $ (5.7) $ (5.7) $ (5.6) $ (5.5) Core subscription revenue(2) $ 82.9 $ 76.2 $ 73.1 $ 66.2 $ 60.2 Subscription revenue bundling related adjustment $ (0.3) $ (0.4) $ (0.6) $ (1.4) $ (1.3) Hardware revenue bundling related adjustment $ 0.3 $ 0.4 $ 0.4 $ 1.4 $ 1.3
Investor Presentation | August 2025 APPENDIX 2 Income Statement 46 Note: Numbers may not add or recalculate due to rounding. Three Months Ended June 30, Six Months Ended June 30, $ in millions, except share and per share data 2025 2024 Revenue Subscription revenue $ 88.6 $ 65.7 Hardware revenue 12.3 11.9 Other revenue 14.5 7.3 Total revenue 115.4 84.9 Cost of Revenue Cost of subscription revenue 13.0 10.4 Cost of hardware revenue 10.2 9.9 Cost of other revenue 1.6 0.9 Total cost of revenue 24.9 21.2 Gross Profit 90.5 63.6 Operating expenses Research and development 32.3 27.0 Sales and marketing 38.9 24.4 General and administrative 17.4 14.6 Total operating expenses 88.5 66.0 Income (loss) from operations 2.0 (2.4) Other income (expense), net Loss on settlement of convertible notes — (0.4) Gain on settlement of derivative liability — 1.9 Gain on change in fair value of investments 1.3 — Other income (expense), net 3.4 (4.6) Total other income (expense), net 4.6 (3.1) Income (loss) before income taxes 6.6 (5.5) Provision for (benefit from) income taxes (0.4) 5.5 Net income (loss) $ 7.0 $ (11.0) Net income (loss) per share, basic $ 0.09 $ (0.15) Net income (loss) per share, diluted $ 0.08 $ (0.15) Weighted-average shares used in computing net income (loss) per share, basic 76,797,385 70,760,080 Weighted-average shares used in computing net income (loss) per share, diluted 84,476,048 70,760,080
Investor Presentation | August 2025 APPENDIX 2 Balance Sheet Cash Flow 47 Note: Numbers may not add or recalculate due to rounding. $M June 30, December 31, 2025 2024 Current Assets: Cash and cash equivalents $ 432.7 $ 159.2 Accounts receivable, net 58.9 58.0 Inventory 9.7 8.1 Costs capitalized to obtain contracts, net 1.2 1.1 Prepaid expenses and other current assets 18.7 14.6 Total current assets 521.2 241.0 Restricted cash, noncurrent 1.5 1.2 Property and equipment, net 3.0 1.8 Costs capitalized to obtain contracts, noncurrent 1.0 1.0 Prepaid expenses and other assets, noncurrent 49.2 21.6 Operating lease right-of-use asset 0.5 0.7 Intangible assets, net 42.5 40.6 Goodwill 134.6 133.7 Total Assets $ 753.6 $ 441.6 Liabilities and Stockholders’ Equity Current Liabilities: Accounts payable $ 3.0 $ 5.5 Accrued expenses and other current liabilities 27.2 32.0 Deferred revenue, current 42.8 39.9 Total current liabilities 73.0 77.3 Convertible notes, net, noncurrent 309.3 — Deferred revenue, noncurrent 4.5 5.3 Other liabilities, noncurrent 0.2 0.4 Total Liabilities $ 386.9 $ 83.0 Commitments and Contingencies Stockholders’ Equity Common stock 0.1 0.1 Additional paid-in capital 644.9 648.1 Accumulated deficit (278.3) (289.7) Accumulated other comprehensive (loss) income (0.1) 0.0 Total stockholders’ equity 366.7 358.5 Total Liabilities and Stockholders’ Equity $ 753.6 $ 441.6 2025 2024 Cash Flows from Operating Activities: Net income (loss) $ 11.4 $ (20.7) Adjustments to reconcile net income (loss) to net cash provided by operating activities: Depreciation and amortization 5.9 4.7 Amortization of costs capitalized to obtain contracts 0.6 0.7 Amortization of operating lease right-of-use asset 0.2 0.2 Stock-based compensation expense, net of amounts capitalized 25.1 19.0 Non-cash interest expense, net 0.2 0.1 Convertible notes fair value adjustment — 0.6 Derivative liability fair value adjustment — 1.7 Loss on settlement of convertible notes — 0.4 Gain on settlement of derivative liability — (1.9) Gain on change in fair value of investments (1.3) — Non-cash revenue from investments (0.6) (0.9) Provision for credit losses 0.4 — Changes in operating assets and liabilities, net of acquisition: Accounts receivable, net (1.2) 1.6 Prepaid expenses and other assets (5.5) 6.0 Inventory (1.6) (1.4) Costs capitalized to obtain contracts, net (0.6) (0.8) Accounts payable (2.6) 4.1 Accrued expenses and other current liabilities (7.5) (0.8) Deferred revenue 2.8 1.5 Other liabilities, noncurrent (0.2) (0.1) Net cash provided by operating activities 25.4 13.9 Cash Flows from Investing Activities: Cash paid for acquisition (2.8) — Internally developed software (3.5) (2.3) Purchase of property and equipment (0.8) (0.1) Convertible note investment (25.0) — Net cash used in investing activities (32.1) (2.3) Cash Flows from Financing Activities: Proceeds related to tax withholdings on restricted stock settlements and the exercise of stock options and warrants 29.6 4.5 Taxes paid related to net settlement of equity awards (25.8) (15.9) Proceeds from issuance of common stock in U.S. initial public offering, net of underwriting discounts and commissions — 93.0 Payments of U.S. initial public offering issuance costs — (1.8) Proceeds from issuance of convertible senior notes 320.0 — Payments of debt issuance costs (9.6) — Purchase of capped calls (33.7) — Net cash provided by financing activities 280.5 79.7 Net Increase in Cash, Cash Equivalents, and Restricted Cash 273.8 91.3 Cash, Cash Equivalents and Restricted Cash at the Beginning of the Period 160.5 70.7 Cash, Cash Equivalents, and Restricted Cash at the End of the Period 434.2 162.0 Six Months Ended June 30,
Investor Presentation | August 2025 Operating expenses APPENDIX 3 GAAP to Non-GAAP reconciliations 48 Note: Numbers may not add or recalculate due to rounding. Cost of revenue Three Months Ended June 30, Six Months Ended June 30, $M 2025 2024 Cost of subscription revenue, GAAP 13.0 10.4 Less: Depreciation and amortization (0.9) (0.4) Less: Stock-based compensation (0.7) (0.2) Total cost of subscription revenue, Non-GAAP 11.5 9.8 Cost of hardware revenue, GAAP 10.2 9.9 Less: Depreciation and amortization (1.0) (0.9) Less: Stock-based compensation (0.4) (0.2) Total cost of hardware revenue, Non-GAAP 8.8 8.8 Cost of other revenue, GAAP 1.6 0.9 Less: Depreciation and amortization (0.2) — Total cost of other revenue, Non-GAAP 1.5 0.9 Cost of revenue, GAAP 24.9 21.2 Less: Depreciation and amortization (2.0) (1.3) Less: Stock-based compensation (1.2) (0.4) Total cost of revenue, Non-GAAP 21.7 19.5 Three Months Ended June 30, Six Months Ended June 30, $M 2025 2024 Research and development expense, GAAP 32.3 27.0 Less: Stock-based compensation (7.8) (6.5) Total Research and development, Non-GAAP 24.5 20.5 Sales and marketing expense, GAAP 38.9 24.4 Less: Depreciation and amortization (1.1) (1.1) Less: Stock-based compensation (2.0) (0.8) Total Sales and marketing expense, Non-GAAP 35.8 22.5 General and administrative expense, GAAP 17.4 14.6 Less: Stock-based compensation (4.2) (3.1) Less: Other (0.1) (0.3) Total General and administrative expense, Non-GAAP 13.1 11.2 Total Operating expenses, GAAP 88.5 66.0 Less: Depreciation and amortization (1.1) (1.1) Less: Stock-based compensation (14.1) (10.4) Less: Other (0.1) (0.3) Total Operating expenses, Non-GAAP 73.3 54.3
Investor Presentation | August 2025 We collect and analyze operating and financial data to evaluate the health of our business, allocate our resources and assess our performance. Adjusted EBITDA In addition to total revenue, net income (loss) and other results under GAAP, we utilize a non-GAAP calculation of adjusted earnings before interest, taxes, depreciation and amortization (“Adjusted EBITDA”). Adjusted EBITDA is defined as net income (loss), excluding (i) loss on settlement of convertible notes, (ii) gain on settlement of derivative liability, (iii) gain on change in fair value of investments, (iv) provision for (benefit from) income taxes, (v) depreciation and amortization, (vi) other income, net, (vii) investment related transaction costs, (viii) stock-based compensation, and (ix) IPO-related transaction costs. These items are excluded from Adjusted EBITDA because they are non-cash in nature, because the amount and timing of these items are unpredictable, or because they are not driven by core results of operations and render comparisons with prior periods and competitors less meaningful. We believe Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our results of operations, as well as providing useful measures for period-to-period comparisons of our business performance. Moreover, we have included Adjusted EBITDA in this presentation because it is a key measurement used by our management team internally to make operating decisions, including those related to operating expenses, evaluate performance, and perform strategic planning and annual budgeting. However, this non-GAAP financial measure is presented for supplemental informational purposes only, should not be considered a substitute for or superior to financial information presented in accordance with GAAP, and may be different from similarly titled non-GAAP financial measures used by other companies. As such, you should consider this non-GAAP financial measure in addition to other financial performance measures presented in accordance with GAAP, including various cash flow metrics, net income (loss) and our other GAAP results. The table presents a reconciliation of net income (loss), the most directly comparable GAAP measure, to Adjusted EBITDA. 1 Relates to the settlement of the July 2021 Convertible Notes and September 2021 Convertible Notes. 2 Relates to the changes in fair value of the Related Party Investment and the Convertible Note Investment. Refer to the Q2'25 10-Q for the definition and additional information on the Related Party Investment and Convertible Note Investment. 3 Includes depreciation on fixed assets and amortization of intangible assets. 4 Relates to costs incurred in connection with the Convertible Note Investment 49 APPENDIX 3 Non-GAAP Financial Measures Note: Numbers may not add or recalculate due to rounding. $M 2025 2024 Net income (loss) 7.0 (11.0) Add (deduct): Loss on settlement of convertible notes(1) — 0.4 Gain on settlement of derivative liability — (1.9) Gain on change in fair value of investment(2) (1.3) — Provision for (benefit from) income taxes (0.4) 5.5 Depreciation and amortization(3) 3.1 2.4 Other income, net (3.4) (1.0) Investment related transaction costs(4) 0.1 — Stock-based compensation 15.2 10.8 IPO-related transaction costs, including secondary offering costs — 5.8 Adjusted EBITDA 20.3 11.0 Three Months Ended June 30,
Investor Presentation | August 2025 50 Note: Pricing and feature information sourced from publicly available data. Feature sets for cellular providers reflect those of their associated family safety apps. Life360 feature set and pricing represents the Gold Membership, with select features available at the Platinum Membership for $24.99 APPENDIX 4 Competitive Landscape Monthly Price $14.99 $10.00 Free $7.99 $14.99 $79.99 $4.99 $34.99 Free $10.00 $14.99 Membership Family circle Individual Individual Family Individual Family Individual Family Individual Individual Individual Features Available on iOS & Android Roadside Assistance SOS Alert Driver Reports Stolen Phone Reimbursement Credit Monitoring Platinum Only ID Theft Protection Crash Detection Disaster Assistance Platinum Only Travel Assistance Platinum Only Location Sharing Stolen Funds Reimbursement Item Tracking In-App Messaging Pet Tracking
Investor Presentation | August 2025 Thank You