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Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement No. 333-202549 on Form S-8 of our report dated March 9, 2016, relating to the consolidated financial statements of MaxPoint Interactive, Inc. and subsidiary, appearing in this Annual Report on Form 10-K of MaxPoint Interactive, Inc. and subsidiary for the year ended December 31, 2015.

/s/ Deloitte & Touche LLP

Raleigh, North Carolina

March 9, 2016