Document

This letter is addendum 2 (“Addendum 2”) to the agreement between AP Services, LLC (“AlixPartners”) and Beyond Meat, Inc. (the “Company”) dated August 6, 2025 (the “Engagement Letter”). Unless otherwise modified herein, the terms and conditions of the Engagement Letter remain in full force and effect. Capitalized terms not otherwise defined herein shall have the meaning given to them in the Engagement Letter. If there is any conflict between the terms of this Addendum 2 and the Engagement Letter, Addendum 2 will prevail.

Based on our discussions to date, AlixPartners understands that the Company desires assistance from AlixPartners in analyzing recent Trade Spend activity and results, and to assist in developing strategies and action plans to improve and optimize Trade Spend efficiency and effectiveness in support of the Company's revenue and growth objectives

This requested work is in addition to the scope of services contemplated in the Engagement Letter. In accordance with the terms of the Engagement Letter, this Addendum 2 is intended to outline the scope of the additional services requested by the Company, the fees associated with those services, and payment terms.

•Perform a comprehensive review of key account Trade Spend and isolate, identify, and analyze tail account spend, potential non-working Trade Spend leakage, promotion structuring, and other key Trade Spend considerations

•Prepare analyses for review with Company management and account leadership for discussion and assessment in workshop meetings

•Facilitate account workshops with Company management and account leadership to review and assess results and develop strategies and action plans to more effectively manage Trade Spend, measure results on a timely basis, and optimize investments

•Assist in assessing optimal future-state Commercial Operating Model, including organizational structure, resources, and governance

AlixPartners recommends a Steering Committee composed of members of the Company's Sales and Marketing management team, and an AlixPartners representative, to oversee the Addendum 2 work. The Steering Committee should be kept small to aid in scheduling and to drive efficient decision making.

John Boken, Simon Negri, and Randolph Burt will be responsible for the engagement, supported by the AlixPartners personnel necessary to complete the services provided under this Addendum 2. In addition, AlixPartners and its Affiliates have relationships with, and may periodically use, independent contractors with specialized skills and abilities to assist in this engagement. In any case, AlixPartners will not subcontract any of the services or other obligations under this Agreement without the prior written consent of the Company.

AlixPartners commenced work on the services outlined in this Addendum 2 on or about October 6, 2025 in anticipation of receiving a fully executed copy of Addendum 2.

The Company shall compensate AlixPartners for its services, and reimburse AlixPartners for expenses, as set forth on Schedule 1.

By signing below, the Company acknowledges its engagement of AlixPartners subject to the terms of this Addendum 2 and the Engagement Letter.


/s/ John Boken	/s/ Simon Negri	/s/ Randolph Burt
John Boken	Simon Negri	Randolph Burt
Partner & Managing Director	Partner & Managing Director	Partner & Managing Director

1.Fees: AlixPartners agrees to professional fees of USD 70,000 per week for four weeks (total of $280,000) for the services outlined in this Addendum 2, subject to the scope, assumptions and personnel requirements herein remaining unchanged (the “Engagement Fee”). If changes occur with respect to such scope, assumptions and/or personnel requirements, including those due to unforeseen events, the Parties will meet in good faith and agree to a revised Engagement Fee.

AlixPartners' total fees include any retainer, break fee, or success fee payable hereunder, if any (together, the “Fees”).

6.Payment: AlixPartners will submit two invoices for Fees earned and expenses incurred in connection with the services outlined in this Addendum 2. The first invoice will be submitted to the Company no later than November 3, 2025 and the second invoice will be issued to the Company by November 11, 2025. All invoices shall be due and payable upon receipt.

AlixPartners will generally not process any Personal Data on behalf of the Company under the Agreement but will receive and potentially process personal details of employees/contractors of the Company who will be involved in the services to which this engagement relates such as name, job title, email address, telephone number. AlixPartners will use such personal details (i) for the purpose of communicating about the services to which this engagement relates and performing the services under the Agreement and (ii) for the duration necessary for the delivery of the services under the Agreement.


By: /s/ Ethan Brown
Its: CEO
Dated: 11/4/25
For and on behalf of Beyond Meat, Inc.