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As filed with the U.S. Securities and Exchange Commission on February 27, 2026.
Registration No. 333-
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM S-8
 
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933
 
The Trade Desk, Inc.
(Exact name of registrant as specified in its charter)
 
 
Nevada
 
27-1887399
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification No.)
42 N. Chestnut Street
Ventura, California 93001
Telephone: (805) 585-3434
(Address of Principal Executive Offices) (Zip Code)
The Trade Desk, Inc. 2025 Incentive Award Plan
The Trade Desk, Inc. 2024 Employee Stock Purchase Plan
(Full title of the plan)
Jeff T. Green
Chief Executive Officer
The Trade Desk, Inc.
42 N. Chestnut Street
Ventura, California 93001
(Name and address of agent for service)
Telephone: (805) 585-3434
(Telephone number, including area code, of agent for service)
 
Copies to:
Richard A. Kline
Latham & Watkins LLP
140 Scott Drive
Menlo Park, CA 94025
Telephone: (650) 328-4600
 
Jay R. Grant
Chief Legal Officer
The Trade Desk, Inc.
42 N. Chestnut Street
Ventura, California 93001
Telephone: (805) 585-3434
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”, “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer
 
x
  
Accelerated filer
 
Non-accelerated filer
 
  
Smaller reporting company
 

  
Emerging growth company
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act.  ☐
 




EXPLANATORY NOTE
This Registration Statement on Form S-8 (the “Registration Statement”) is being filed by The Trade Desk, Inc. (the “Registrant”) for the purpose of registering an additional 23,365,069 shares of the Registrant’s Class A common stock, par value $0.000001 per share (the “Class A Common Stock”), that have become reserved, in the aggregate, for issuance under the Registrant’s amended and restated 2025 Incentive Award Plan (the “2025 Plan”) and the amended and restated 2024 Employee Stock Purchase Plan (the “ESPP”), with 19,036,925 shares of Class A Common Stock reserved under the 2025 Plan and 4,328,144 shares of Class A Common Stock reserved under the ESPP. These additional shares of Class A Common Stock are securities of the same class as other securities for which an original Registration Statement on Form S-8 was filed with the Securities and Exchange Commission (the “Commission”) on September 22, 2016 (File No. 333-213750) and subsequent Registration Statements on Form S-8 were filed with the Commission on May 19, 2017 (File No. 333-218135), March 1, 2018 (File No. 333-223354), February 25, 2019 (File No. 333-229849), February 28, 2020 (File No. 333-236730), February 19, 2021 (File No. 333-253276), February 16, 2022 (File No. 333-262793), February 15, 2023 (No. 333-269803), February 15, 2024 (File No. 333-277118) and February 21, 2025 (File No. 333-285131) (collectively, the “Prior Registration Statements”). This Registration Statement is submitted in accordance with General Instruction E of Form S-8 regarding Registration of Additional Securities. Pursuant to General Instruction E of Form S-8, the contents of the Prior Registration Statements are incorporated herein by reference and made part of this Registration Statement, except for Items 3 and 8, which are being updated by this Registration Statement.

PART I
INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS
The information called for in Part I of Form S-8 to be contained in the Section 10(a) prospectus is not being filed with or included in this Registration Statement (by incorporation by reference or otherwise) in accordance with the rules and regulations of the Commission. The documents containing the information specified in Part I of Form S-8 will be delivered to the participants in the equity benefit plans covered by this Registration Statement as specified by Rule 428(b)(1) under the Securities Act of 1933, as amended (the “Securities Act”).

PART II
INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.
Incorporation of Documents by Reference.
The following documents filed with the Commission by the Registrant are hereby incorporated by reference into this Registration Statement:

 
(a)
The contents of the Prior Registration Statements relating to the 2025 Plan and the ESPP, previously filed with the Commission on September 22, 2016 (File No. 333-213750), May 19, 2017 (File No. 333-218135), March 1, 2018 (File No. 333-223354), February 25, 2019 (File No. 333-229849), February 28, 2020 (File No. 333-236730), February 19, 2021 (File No. 333-253276), February 16, 2022 (File No. 333-262793), February 15, 2023 (File No. 333-269803), February 15, 2024 (File No. 333-277118) and February 21, 2025 (File No. 333-285131);
 
 
(b)
The Registrant’s Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Commission on February 27, 2026;

 
(c)
The Registrant’s Definitive Proxy Statement on Schedule 14A (other than information furnished rather than filed), filed with the Commission on April 9, 2025;
 
 
(d)
The Registrant’s Current Reports on Form 8-K, filed with the Commission on January 26, 2026 (solely with respect to Item 5.02) and February 25, 2026 (solely with respect to Item 8.01); and
 
 
(e)
The description of the Registrant’s Class A common stock, par value $0.000001 per share, contained in Exhibit 4.4 to the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Commission on February 27, 2026, including any amendments or reports filed for the purpose of updating such description.
All documents subsequently filed by the Registrant pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act prior to the filing of a post-effective amendment to the Registration Statement which indicates that all of the shares of Class A Common Stock registered hereunder have been sold or which deregisters all of such shares then remaining unsold, shall be deemed to be incorporated by reference into this Registration Statement and to be a part hereof from the respective dates of filing of such documents, except as to any portion of any future annual or quarterly report to stockholders or document or Current Report on Form 8-K furnished under Items 2.02 or 7.01, and exhibits furnished on such form that relate to such items, that is not deemed filed under such provisions. Any statement contained in a document incorporated or deemed to be incorporated by reference herein shall be deemed to be modified or superseded for purposes of this Registration Statement to the extent that a statement contained herein, or in any other subsequently



filed document that also is or is deemed to be incorporated by reference herein, modifies or supersedes such earlier statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this Registration Statement.
Under no circumstances will any information furnished under Items 2.02 or 7.01 of any Current Report on Form 8-K, and exhibits furnished on such form that relate to such items, be deemed incorporated herein by reference unless such Form 8-K expressly provides to the contrary.  



Item 8.
Exhibits.
 
Incorporated by Reference
Filed Herewith
Exhibit No.
  
Description
Form
Filing Date
Number
4.1
10-K
2/21/2025
4.2
4.2
10-Q
8/7/2025
10.1
4.3
10-K
2/27/2026
10.18
(b)
4.4
10-K
2/27/2026
10.18
(c)
4.5
10-K
2/27/2026
10.18
(d)
4.6
10-Q
8/8/2024
10.1
5.1
X
23.1
X
23.2
X
24.1
X
107.1
X



SIGNATURES
Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Ventura, State of California, on February 27, 2026.
 
THE TRADE DESK, INC.
By:
 
/s/ Tahnil Davis
 
Tahnil Davis
 
Interim Chief Financial Officer, Chief Accounting Officer
POWER OF ATTORNEY
KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below does hereby constitute and appoint Jeff T. Green and Tahnil Davis, and each of them, with full power of substitution and full power to act without the other, his or her true and lawful attorney-in-fact and agent to act for him or her in his or her name, place and stead, in any and all capacities, to sign any and all amendments (including post-effective amendments) to this Registration Statement, and to file this Registration Statement, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in order to effectuate the same as fully, to all intents and purposes, as they or he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, may lawfully do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed by the following persons in the capacities and on the date indicated.
 
Signature
  
Title
 
Date
/s/ Jeff T. Green
  
Chief Executive Officer, Director
 
February 27, 2026
Jeff T. Green
(principal executive officer)
 
/s/ Tahnil Davis
Interim Chief Financial Officer, Chief Accounting Officer
 
February 27, 2026
Tahnil Davis
(interim principal financial officer, principal accounting officer)
 
/s/ Lise J. Buyer
Director
February 27, 2026
Lise J. Buyer
/s/ Andrea Cunningham
Director
February 27, 2026
Andrea Cunningham
/s/ Kathryn E. Falberg
Director
February 27, 2026
Kathryn E. Falberg
/s/ Samantha Jacobson
Director
February 27, 2026
Samantha Jacobson
/s/ Alex Kayyal
Director
February 27, 2026
Alex Kayyal
/s/ Gokul Rajaram
Director
February 27, 2026
Gokul Rajaram
/s/ Omar Tawakol
Director
 
February 27, 2026
Omar Tawakol