Exhibit 15.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statements No. 333-249512 and No. 333-283647 on Form S-8 of our reports dated April 14, 2025, relating to the financial statements of Dada Nexus Limited and the effectiveness of Dada Nexus Limited’s internal control over financial reporting appearing in this Annual Report on Form 20-F for the year ended December 31, 2024.

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