<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13D" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
    <submissionType>SCHEDULE 13D/A</submissionType>
    <previousAccessionNumber>0000950170-24-136800</previousAccessionNumber>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0002044274</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <amendmentNo>2</amendmentNo>
      <securitiesClassTitle>Common Stock, $0.0001 par value per share</securitiesClassTitle>
      <dateOfEvent>02/11/2025</dateOfEvent>
      <previouslyFiledFlag>false</previouslyFiledFlag>
      <issuerInfo>
        <issuerCIK>0001803914</issuerCIK>
        <issuerCUSIP>72814P109</issuerCUSIP>
        <issuerName>PLBY Group, Inc.</issuerName>
        <address>
          <street1 xmlns="http://www.sec.gov/edgar/common">10960 Wilshire Blvd.</street1>
          <street2 xmlns="http://www.sec.gov/edgar/common">Suite 2200</street2>
          <city xmlns="http://www.sec.gov/edgar/common">Los Angeles</city>
          <stateOrCountry xmlns="http://www.sec.gov/edgar/common">CA</stateOrCountry>
          <zipCode xmlns="http://www.sec.gov/edgar/common">90024</zipCode>
        </address>
      </issuerInfo>
      <authorizedPersons>
        <notificationInfo>
          <personName>Raffaele Zucca Alessandrelli</personName>
          <personPhoneNum>352 261 11 81</personPhoneNum>
          <personAddress>
            <street1 xmlns="http://www.sec.gov/edgar/common">44 avenue John F. Kennedy</street1>
            <city xmlns="http://www.sec.gov/edgar/common">Grand Duchy of Luxembourg</city>
            <stateOrCountry xmlns="http://www.sec.gov/edgar/common">N4</stateOrCountry>
            <zipCode xmlns="http://www.sec.gov/edgar/common">L-1855</zipCode>
          </personAddress>
        </notificationInfo>
      </authorizedPersons>
    </coverPageHeader>
    <reportingPersons>
      <reportingPersonInfo>
        <reportingPersonCIK>0002044274</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Docler Holding S.a r.l.</reportingPersonName>
        <memberOfGroup>b</memberOfGroup>
        <fundType>AF</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>N4</citizenshipOrOrganization>
        <soleVotingPower>0.00</soleVotingPower>
        <sharedVotingPower>14900000.00</sharedVotingPower>
        <soleDispositivePower>0.00</soleDispositivePower>
        <sharedDispositivePower>14900000.00</sharedDispositivePower>
        <aggregateAmountOwned>14900000.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>15.9</percentOfClass>
        <typeOfReportingPerson>OO</typeOfReportingPerson>
      </reportingPersonInfo>
      <reportingPersonInfo>
        <reportingPersonCIK>0002044291</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>Byborg Enterprises S.A.</reportingPersonName>
        <memberOfGroup>b</memberOfGroup>
        <fundType>WC</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>N4</citizenshipOrOrganization>
        <soleVotingPower>0.00</soleVotingPower>
        <sharedVotingPower>14900000.00</sharedVotingPower>
        <soleDispositivePower>0.00</soleDispositivePower>
        <sharedDispositivePower>14900000.00</sharedDispositivePower>
        <aggregateAmountOwned>14900000.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>15.9</percentOfClass>
        <typeOfReportingPerson>OO</typeOfReportingPerson>
      </reportingPersonInfo>
      <reportingPersonInfo>
        <reportingPersonCIK>0002044453</reportingPersonCIK>
        <reportingPersonNoCIK>N</reportingPersonNoCIK>
        <reportingPersonName>The Million S.a. r.l.</reportingPersonName>
        <memberOfGroup>b</memberOfGroup>
        <fundType>WC</fundType>
        <legalProceedings>N</legalProceedings>
        <citizenshipOrOrganization>N4</citizenshipOrOrganization>
        <soleVotingPower>0.00</soleVotingPower>
        <sharedVotingPower>14900000.00</sharedVotingPower>
        <soleDispositivePower>0.00</soleDispositivePower>
        <sharedDispositivePower>14900000.00</sharedDispositivePower>
        <aggregateAmountOwned>14900000.00</aggregateAmountOwned>
        <isAggregateExcludeShares>N</isAggregateExcludeShares>
        <percentOfClass>15.9</percentOfClass>
        <typeOfReportingPerson>OO</typeOfReportingPerson>
      </reportingPersonInfo>
    </reportingPersons>
    <items1To7>
      <item1>
        <securityTitle>Common Stock, $0.0001 par value per share</securityTitle>
        <issuerName>PLBY Group, Inc.</issuerName>
        <issuerPrincipalAddress>
          <street1 xmlns="http://www.sec.gov/edgar/common">10960 Wilshire Blvd.</street1>
          <street2 xmlns="http://www.sec.gov/edgar/common">Suite 2200</street2>
          <city xmlns="http://www.sec.gov/edgar/common">Los Angeles</city>
          <stateOrCountry xmlns="http://www.sec.gov/edgar/common">CA</stateOrCountry>
          <zipCode xmlns="http://www.sec.gov/edgar/common">90024</zipCode>
        </issuerPrincipalAddress>
      </item1>
      <item2>
        <filingPersonName>Item 2 to Schedule 13D is hereby amended and supplemented as follows:

Information regarding the executive officers, directors or other control persons of the Reporting Persons is set forth on Schedule I attached hereto, which Schedule is hereby incorporated by reference.</filingPersonName>
      </item2>
      <item4>
        <transactionPurpose>Item 4 of the Schedule 13D is hereby amended and supplemented as follows:

Item 6 of this Amendment No. 2 to Schedule 13D is hereby incorporated by reference into this Item 4.</transactionPurpose>
      </item4>
      <item5>
        <percentageOfClassSecurities>Item 5(a) of the Schedule 13D is hereby amended and restated as follows:

The information set forth in rows 11 and 13 of the cover pages to this Schedule 13D is incorporated by reference. The percentages set forth in row 13 were calculated based on (i) 93,736,325 shares of Common Stock outstanding as of January 31, 2025, as reported by the Issuer in its prospectus filed pursuant to Rule 424(b)(3) with the SEC on February 11, 2025.</percentageOfClassSecurities>
      </item5>
      <item6>
        <contractDescription>Item 6 of the Schedule 13D is hereby amended and supplemented as follows:

On February 11, 2025, upon the recommendation of the Reporting Persons, the Issuer appointed Gregory Gattyan to serve on the Issuer's board of directors (the "Board"). The appointment was made pursuant to the Purchase Agreement, as previously disclosed by the Reporting Persons on Schedule 13D. The Reporting Persons believe that Mr. Gattyan's significant experience in online media will enable him to provide valuable strategic guidance to the Board and the Issuer's management. Mr. Gattyan is currently the Class A Manager and sole equity owner of Docler.</contractDescription>
      </item6>
    </items1To7>
    <signatureInfo>
      <signaturePerson>
        <signatureReportingPerson>Docler Holding S.a r.l.</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Raffaele Zucca Alessandrelli</signature>
          <title>Raffaele Zucca Alessandrelli/Class B Manager</title>
          <date>02/13/2025</date>
        </signatureDetails>
      </signaturePerson>
      <signaturePerson>
        <signatureReportingPerson>Byborg Enterprises S.A.</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Raffaele Zucca Alessandrelli</signature>
          <title>Raffaele Zucca Alessandrelli/Director</title>
          <date>02/13/2025</date>
        </signatureDetails>
      </signaturePerson>
      <signaturePerson>
        <signatureReportingPerson>The Million S.a. r.l.</signatureReportingPerson>
        <signatureDetails>
          <signature>/s/ Raffaele Zucca Alessandrelli</signature>
          <title>/s/ Raffaele Zucca Alessandrelli/Sole Manager</title>
          <date>02/13/2025</date>
        </signatureDetails>
      </signaturePerson>
    </signatureInfo>
  </formData>

</edgarSubmission>