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PLAYSTUDIOS, INC. ANNOUNCES THIRD QUARTER RESULTS
Third Quarter Revenue of $57.6 million and Net loss of $9.1 million
Consolidated AEBITDA of $7.2 million
Las Vegas, Nevada – November 3, 2025 – PLAYSTUDIOS, Inc. (NASDAQ: MYPS) (“PLAYSTUDIOS” or the “Company”) today announced financial results for the third quarter ended September 30, 2025.
Third Quarter Financial Highlights
Revenue was $57.6 million during the third quarter of 2025, compared to $71.2 million during the third quarter of 2024.
Net loss was $9.1 million during the third quarter of 2025, representing a net loss margin of 15.8%, compared to net loss of $3.1 million during the third quarter of 2024, representing a net loss margin of 4.3%.
Consolidated AEBITDA, a non-GAAP financial measure defined below, was $7.2 million during the third quarter of 2025, representing a margin of 12.6%, compared to $14.6 million during the third quarter of 2024, representing a margin of 20.5%.
Direct-to-consumer revenue was $7.7 million during the third quarter of 2025, compared to $5.2 million during the third quarter of 2024, representing an increase of 48%.
Liquidity. As of September 30, 2025, cash and cash equivalents on the balance sheet was $106.3 million. PLAYSTUDIOS’ $81 million revolving credit facility remains undrawn.
Andrew Pascal, Chairman and Chief Executive Officer of PLAYSTUDIOS, commented, “While our core social casino business continues to encounter meaningful market headwinds, we remain focused and committed to our strategic priorities. We're seeing growing traction in our direct-to-consumer channel, continued progress with the development of our sweepstakes initiative, and promising early momentum in Tetris Block Party. Together, these signals validate our direction and bolster our confidence in the future. We are intensely focused on stabilizing the business, while we also build the capabilities we believe will fuel the next phase of growth in the quarters ahead.”
Selected Operational Metrics and Recent Business Highlights
KPIs playGAMES: During the third quarter of 2025, PLAYSTUDIOS had Average DAU and Average MAU of 2.2 million and 9.5 million, respectively, and ARPDAU was $0.28.
KPIs playAWARDS: During the third quarter of 2025, players purchased 202,666 rewards with a retail value of $15 million.
Soft launch of Tetris Block Party.
Launched The Win Zone (beta) into several available markets nationwide.
Expanded direct-to-consumer monetization progress.
Successfully completed the second annual myVIP World Tournament of Slots.
Financial Outlook
Given the magnitude of the more recent softness in player activity and monetization, the Company now expects full-year results for both net revenue and Consolidated Adjusted EBITDA to fall below the low end of the previously provided guidance ranges.
We have not provided the most directly comparable GAAP measure for our Consolidated AEBITDA outlook because certain items that are part of the projected non-GAAP financial measure are outside of our control or cannot be reasonably estimated without unreasonable effort.
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Conference Call Details
PLAYSTUDIOS will host a conference call at 5:00 p.m. Eastern Time today, which will include a brief discussion of the results followed by a question and answer session.
The call will be accessible via the Internet through https://ir.playstudios.com or by calling (866) 405-1203 or (201) 689-8432.
A replay of the call will be archived at https://ir.playstudios.com.
Summary Operating Results
Three Months Ended September 30,Nine Months Ended September 30,
(in thousands, except percentages)2025202420252024
Net revenues$57,648 $71,229 $179,695 $221,647 
Total operating costs and expenses65,514 76,007 193,789 232,091 
Loss from operations(7,866)(4,778)(14,094)(10,444)
Net loss(9,118)(3,097)(14,946)(6,275)
Consolidated AEBITDA7,245 14,623 30,446 44,075 
Net loss margin(15.8)%(4.3)%(8.3)%(2.8)%
Consolidated AEBITDA margin12.6 %20.5 %16.9 %19.9 %
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS (Nasdaq: MYPS), creator of the groundbreaking myVIP loyalty program, is a publisher and developer of award-winning mobile games, including the iconic Tetris® mobile app, Solitaire, Spider Solitaire, Sudoku, and its casino-style games such as Pop! Slots, myVEGAS Slots, myVEGAS Blackjack, myKONAMI Slots, and myVEGAS Bingo. The myVIP loyalty platform offers its members the richest rewards in gaming and enables them to earn real-world rewards from a global collection of iconic hospitality, entertainment, and leisure brands. playAWARDS partners include Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line Tours, and Hippodrome Casino, among others. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual games with compelling real-world benefits. To learn more about PLAYSTUDIOS, visit playstudios.com. For more about myVIP, visit myVIP.co.
Performance Indicators
We manage our business by regularly reviewing several key operating metrics to track historical performance, identify trends in player activity, and set strategic goals for the future. Our key performance metrics are impacted by several factors that could cause them to fluctuate on a quarterly basis, such as platform providers’ policies, seasonality, player connectivity, and the addition of new content to games. We believe these measures are useful to investors for the same reasons. The key performance indicators may differ from similarly titled measures presented by other companies. For more information on our key performance indicators, please refer to the definitions below and the “Supplemental Data—playGAMES Key Performance Indicators” and “Supplemental Data—playAWARDS Key Performance Indicators”sections of this press release.
Daily Active Users (“DAU”): DAU is defined as the number of individuals who played a game on a particular day. We track DAU by the player ID, which is assigned for each game installed by an individual. As such, an individual who plays two different PLAYSTUDIOS games on the same day is counted as two DAU while an individual who plays the same PLAYSTUDIOS game on two different devices is counted as one DAU. Brainium tracks DAU by app instance ID, which is assigned to each installation of a game on a particular device. As such, an individual who plays two different Brainium games on the same day is counted as two DAU while an individual who plays the same game on two different devices is counted as two DAU. The term “Average DAU” is defined as the average of the DAU, determined as described above, for each day during the period presented. We use DAU and Average DAU as measures of audience engagement to help us understand the size of the active player base engaged with our games on a daily basis.

Monthly Active Users (“MAU”): MAU is defined as the number of individuals who played a game in a particular month. As with DAU, an individual who plays two different PLAYSTUDIOS games in the same month is counted as two MAU while an individual who plays the same game on two different devices is counted as one MAU, and an individual who plays two
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different Brainium games on the same day is counted as two MAU while an individual who plays the same game on two different devices is counted as two MAU. The term “Average MAU” is defined as as the average of the MAU, determined as described above, for each calendar month during the period presented. We use MAU and Average MAU as measures of audience engagement to help us understand the size of the active player base engaged with our games on a monthly basis.
Daily Paying Users (“DPU”): DPU is defined as the number of individuals who made a purchase in a mobile game during a particular day. As with DAU and MAU, we track DPU based on account activity. As such, an individual who makes a purchase on two different games in a particular day is counted as two DPU while an individual who makes purchases in the same game on two different devices is counted as one DPU. The term “Average DPU” is defined as the average of the DPU, determined as described above, for each day during the period presented. We use DPU and Average DPU to help us understand the size of our active player base that makes in-game purchases. This focus directs our strategic goals in setting player acquisition and pricing strategy.
Daily Payer Conversion: Daily Payer Conversion is defined as DPU as a percentage of DAU on a particular day. Daily Player Conversion is also sometimes referred to as “Percentage of Paying Users” or “PPU”. The term “Average Daily Payer Conversion” is defined as the Average DPU divided by the Average DAU for a given period. We use Daily Payer Conversion and Average Daily Payer Conversion to help us understand the monetization of our active players.
Average Daily Revenue Per DAU (“ARPDAU”): ARPDAU is defined for a given period as the average daily revenue per Average DAU, and is calculated as game and advertising revenue for the period, divided by the number of days in the period, divided by the Average DAU during the period. We use ARPDAU as a measure of overall monetization of our active players.
playAWARDS Platform Metrics
Available Rewards: Available Rewards is defined as the monthly average number of unique rewards available in our applications’ rewards stores. A reward appearing in more than one application’s reward store is counted only once. A reward is counted only once irrespective of the inventory available through that reward. For example, one reward for a free night in a hotel room with ten rooms available for such free night is counted as one reward. Available Rewards only include real-world partner rewards and exclude PLAYSTUDIOS digital rewards. We use Available Rewards as a measure of the value and potential impact of the program for an interested player. It is assumed that the greater the variety and breadth of rewards offered, the more likely players will be to ascribe value to the program.
Purchases: Purchases is defined as the total number of rewards purchased for the period identified in which a player exchanges loyalty points for a reward. Purchases are net of refunds. Purchases only include purchases of real-world partner rewards and exclude any PLAYSTUDIOS digital rewards. Purchases are redeemed by the player directly with the rewards partner within the specified terms and conditions of the reward. The Company does not receive any compensation or revenue from Purchases. We use Purchases as a measure of audience interest and engagement with our playAWARDS platform.
Retail Value of Purchases: Retail Value of Purchases is defined as the cumulative retail value of all rewards listed as Purchases for the period identified. The retail value of each reward listed as Purchases is the retail value as determined by the partner upon creation of the reward. In the case where the retail value of a reward adjusts depending on time of redemption, the average retail value is used. Retail Value of Purchases only include the retail value of real-world partner rewards and exclude the cost of any PLAYSTUDIOS branded merchandise. We use Retail Value of Purchases to help us understand the real-world value of the rewards that are purchased by our players.
Retail Value of Daily Rewards Inventory: Retail Value of Daily Rewards Inventory is defined as the cumulative retail value of all rewards listed as available for the period divided by the number days in the period. For rewards with unlimited inventory, the maximum of number of rewards used in the calculation is 50. The retail value of each reward listed as available is the retail value as specified by the rewards partner upon creation of the reward. Retail Value of Daily Rewards Inventory only includes the retail value of real-world partner rewards and excludes the cost of any PLAYSTUDIOS branded merchandise. We use Retail Value of Daily Rewards Inventory to help us understand the real-world value of the rewards within our playAWARDS platform.
Non-GAAP Financial Measures
To provide investors with information in addition to results as determined by GAAP, the Company discloses Consolidated Adjusted Earnings Before Interest Taxes Depreciation and Amortization (“Consolidated AEBITDA”) as a non-GAAP measure that management believes provides useful information to investors. This measure is not a financial measure
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calculated in accordance with GAAP and should not be considered as a substitute for revenue, net income or any other operating performance measure calculated in accordance with GAAP.
We define Consolidated AEBITDA as net income (loss) before interest, income taxes, depreciation and amortization, restructuring and related costs (consisting primarily of severance and other restructuring related costs), stock-based compensation expense, and other income and expense items (including special infrequent items, foreign currency gains and losses, and other non-cash items). We also present Consolidated AEBITDA Margin, a non-GAAP measure, which we calculate as Consolidated AEBITDA as a percentage of net revenue.
We believe that the presentation of Consolidated AEBITDA provides useful information to investors regarding the Company’s results of operations because the measure assists both investors and management in analyzing and benchmarking the performance and value of our business. Consolidated AEBITDA provides an indicator of performance that is not affected by fluctuations in certain costs or other items. Accordingly, management believes that this measure is useful for comparing general operating performance from period to period, and management relies on this measure for planning and forecasting of future periods. Additionally, this measure allows management to compare results with those of other companies that have different financing and capital structures. However, other companies may define Consolidated AEBITDA differently, and as a result, our measure of Consolidated AEBITDA may not be directly comparable to that of other companies. For further information regarding these non-GAAP measures, including the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures, please refer to the “Reconciliation of Net Loss to Consolidated AEBITDA” section of this press release.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding our future financial and operating performance (including statements regarding outlook or guidance), our liquidity and capital resources, the development and release plans of our games, the impact of business restructuring and cost control initiatives including estimated amounts and timing of anticipated cost reductions, and our mergers and acquisition strategy, all of which involve risks and uncertainties. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “may,” “might,” “will,” “should,” “expects,” “plans,” “projects,” “anticipates,” “intends,” “believes,” “goal,” “work towards,” “estimates,” “predicts,” “potential” or “continue,” the negative of these terms and other comparable terminology that conveys uncertainty of future events or outcomes. These forward-looking statements involve known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to differ materially from statements made in this press release, including our ability to develop and publish our games; risks related to defects, errors, or vulnerabilities in our games and IT infrastructure; our ability to attract new, and retain existing, players of our games; the failure to timely develop and achieve market acceptance of new games and maintain the popularity of our existing games; rapidly evolving technological developments in the gaming market; competition in the industry in which we operate; our financial performance; our ability to execute merger and acquisition transactions; legal and regulatory developments; risks associated with our international operations; geopolitical events and conditions; risks associated with business restructuring efforts, including the potential impact of restructuring activities on our business operations and financial performance; and general market, political, economic and business conditions. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties and assumptions, including, but not limited to, the risks and uncertainties discussed in our filings with the Securities and Exchange Commission. All information provided in this release is based on information available to us as of the date of this press release and any forward-looking statements contained herein are based on assumptions that we believe are reasonable as of this date. Undue reliance should not be placed on the forward-looking statements in this press release, which are inherently uncertain. We undertake no duty to update this information unless required by law.
SOURCE: PLAYSTUDIOS, Inc.
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PLAYSTUDIOS CONTACTS
Investor Relations
ir@playstudios.com

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PLAYSTUDIOS, INC.
CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
(Unaudited and in thousands, except per share data)

Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Net revenue$57,648 $71,229 $179,695 $221,647 
Operating expenses:
Cost of revenue(1)
13,629 17,832 43,971 54,851 
Selling and marketing14,186 15,116 40,463 50,756 
Research and development14,814 16,654 42,702 51,418 
General and administrative12,056 11,581 35,262 35,005 
Depreciation and amortization9,576 11,593 28,743 34,813 
Restructuring and related1,253 3,231 2,648 5,248 
Total operating costs and expenses65,514 76,007 193,789 232,091 
Loss from operations(7,866)(4,778)(14,094)(10,444)
Other income (expense), net:
Change in fair value of warrant liabilities(73)276 37 929 
Interest income, net917 1,127 2,769 3,921 
Other loss, net(1,802)(256)(2,807)(626)
Total other (loss) income, net(958)1,147 (1)4,224 
Loss before income taxes(8,824)(3,631)(14,095)(6,220)
Income tax (expense) benefit(294)534 (851)(55)
Net loss$(9,118)$(3,097)$(14,946)$(6,275)
Net loss per share attributable to Class A and Class B common stockholders:
Basic$(0.07)$(0.02)$(0.12)$(0.05)
Diluted$(0.07)$(0.02)$(0.12)$(0.05)
Weighted average shares of common stock outstanding:
Basic125,695 125,007 125,467 130,997 
Diluted125,695 125,007 125,467 130,997 
(1)Amounts exclude depreciation and amortization.
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PLAYSTUDIOS, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited and in thousands, except par value amounts)

September 30,
2025
December 31,
2024
ASSETS
Current assets:
Cash and cash equivalents$106,320 $109,179 
Receivables, net
24,146 30,767 
Prepaid expenses and other current assets8,076 7,156 
Total current assets138,542 147,102 
Property and equipment, net14,083 16,118 
Operating lease right-of-use assets8,315 9,703 
Intangibles assets and internal-use software, net80,105 90,996 
Goodwill52,222 52,222 
Deferred income taxes3,758 3,399 
Other long-term assets2,128 3,415 
Total non-current assets160,611 175,853 
Total assets$299,153 $322,955 
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable5,210 1,518 
Operating lease liabilities, current3,774 3,405 
Accrued and other current liabilities26,470 44,495 
Total current liabilities35,454 49,418 
Minimum guarantee liability14,610 18,000 
Contingent consideration 4,362 3,340 
Deferred income taxes790 381 
Operating lease liability, non-current4,875 6,659 
Other long-term liabilities137 442 
Total non-current liabilities24,774 28,822 
Total liabilities$60,228 $78,240 
Stockholders’ equity:
Preferred stock, $0.0001 par value (100,000 shares authorized, no shares issued and outstanding as of September 30, 2025 and December 31, 2024)
— — 
Class A common stock, $0.0001 par value (2,000,000 shares authorized, 131,366 and 127,734 shares issued, and 109,627 and 108,287 shares outstanding as of September 30, 2025 and December 31, 2024, respectively)
11 11 
Class B common stock, $0.0001 par value (25,000 shares authorized, and 16,457 and 16,457 shares issued and outstanding as of September 30, 2025 and December 31, 2024, respectively.
Additional paid-in capital338,486 327,951 
Accumulated deficit(46,270)(31,324)
Accumulated other comprehensive income (loss)1,488 (632)
Treasury stock, at cost, 21,739 and 19,450 shares at September 30, 2025 and December 31, 2024, respectively
(54,792)(51,293)
Total stockholders’ equity238,925 244,715 
Total liabilities and stockholders’ equity$299,153 $322,955 
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PLAYSTUDIOS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited, in thousands)
Nine Months Ended
September 30,
20252024
Cash flows from operating activities:22,601 34,124 
Cash flows from investing activities:
Purchase of property and equipment(837)(3,825)
Additions to internal-use software(11,526)(14,587)
Assets acquired from business combination— (3,400)
Other(313)(290)
Net cash used in investing activities(12,676)(22,102)
Cash flows from financing activities:
Proceeds from stock option exercises122 197 
Payments for tax withholding of stock-based compensation (1,932)(2,498)
Payment of minimum guarantee liabilities(9,206)(7,168)
Repurchases of treasury stock(3,499)(29,154)
Net cash used in financing activities(14,515)(38,623)
Foreign currency translation1,141 (518)
Net change in cash, cash equivalents, and restricted cash(3,449)(27,119)
Cash, cash equivalents, and restricted cash at beginning of period110,386 132,889 
Cash, cash equivalents, and restricted cash at end of period$106,937 $105,770 
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PLAYSTUDIOS, INC.
RECONCILIATION OF NET LOSS TO CONSOLIDATED AEBITDA
(Unaudited and in thousands, except percentages)
The following table sets forth the reconciliation of net loss and net loss margin to Consolidated AEBITDA and Consolidated AEBITDA Margin, respectively, which we calculate as Consolidated AEBITDA as a percentage of net revenue. Net loss and net loss margin are the most directly comparable GAAP measures.
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Revenue
$57,648 $71,229 $179,695 $221,647 
Net loss$(9,118)$(3,097)$(14,946)$(6,275)
Net loss margin(15.8)%(4.3)%(8.3)%(2.8)%
Adjustments:
Depreciation & amortization9,576 11,593 28,743 34,813 
Income tax expense294 (534)851 55 
Stock-based compensation expense3,030 4,584 11,896 14,308 
Change in fair value of warrant liability73 (276)(37)(929)
Change in fair value of contingent consideration
1,866 — 2,022 — 
Restructuring and related(1)
1,253 3,231 2,648 5,248 
Special infrequent(2)
1,250 — 1,250 — 
Other, net(3)
(979)(878)(1,981)(3,145)
Consolidated AEBITDA
7,245 14,623 30,446 44,075 
Consolidated AEBITDA Margin
12.6 %20.5 %16.9 %19.9 %

(1)Amounts reported during the three and nine months ended September 30, 2024 relate to internal reorganization costs, including severance-related costs, fees related to evaluating various merger, acquisition and restructuring opportunities, and legal fees and others costs incurred in connection with litigation arising out of the Acies Merger transaction. Amounts reported during the three and nine months ended September 30, 2025 relate to internal reorganization costs, including severance-related costs, fees related to evaluating various merger and acquisition opportunities, and non-recurring legal costs.
(2)Amount reported consists of a charitable contribution.
(3)Amounts reported in “Other, net” include interest expense, interest income, gains/losses from equity investments, foreign currency gains/losses, and non-cash gains/losses on the disposal of assets.


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PLAYSTUDIOS, INC.
SUPPLEMENTAL DATA - SEGMENT INFORMATION
(Unaudited and in thousands, except percentages)
The following table sets forth the financial data for our reportable segments.
Three Months Ended September 30, 2025Three Months Ended September 30, 2024
playGAMESplayAWARDSTotalplayGAMESplayAWARDSTotal
Net revenue
Virtual currency$46,123 $258 $46,381 $57,564 $— $57,564 
Advertising11,257 — 11,257 13,613 — 13,613 
Other10 49 52 
57,384 264 57,648 71,226 71,229 
Segment expenses
Cost of sales13,603 26 13,629 17,832 — 17,832 
Payroll & related9,432 1,594 11,026 9,114 1,737 10,851 
User acquisition9,389 — 9,389 10,055 — 10,055 
Other11,562 1,024 12,586 10,992 2,257 13,249 
43,986 2,644 46,630 47,993 3,994 51,987 
Reportable segment AEBITDA$13,398 $(2,380)$11,018 $23,233 $(3,991)$19,242 
Other operating expense
Corporate and other3,773 4,619 
Restructuring expenses1,253 3,231 
Other reconciling items(7)
Stock-based compensation3,030 4,584 
Special infrequent
1,250 — 
Depreciation and amortization9,576 11,593 
18,884 24,020 
Non-operating income (expense)
Change in fair value of warrant liabilities(73)276 
Interest income, net917 1,127 
Other expense(1,802)(256)
(958)1,147 
Loss before income taxes(8,824)(3,631)
Income tax (expense) benefit(294)534 
Net loss$(9,118)$(3,097)
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Nine Months Ended September 30, 2025Nine Months Ended September 30, 2024
playGAMESplayAWARDSTotalplayGAMESplayAWARDSTotal
Net revenue
Virtual currency$144,796 $633 $145,429 $174,288 $— $174,288 
Advertising34,248 — 34,248 47,061 — 47,061 
Other14 18 293 298 
179,048 647 179,695 221,642 221,647 
Segment expenses
Cost of sales43,905 66 43,971 54,851 — 54,851 
Payroll & related27,686 4,614 32,300 29,020 7,586 36,606 
User acquisition28,612 — 28,612 37,931 — 37,931 
Other
30,663 3,022 33,685 31,236 3,508 34,744 
130,866 7,702 138,568 153,038 11,094 164,132 
Reportable segment AEBITDA$48,182 $(7,055)$41,127 $68,604 $(11,089)$57,515 
Other operating expense
Corporate and other10,681 13,440 
Restructuring expenses2,648 5,248 
Other reconciling items150 
Stock-based compensation
11,896 14,308 
Special infrequent
1,250 — 
Depreciation and amortization28,743 34,813 
55,221 67,959 
Non-operating income (expense)
Change in fair value of warrant liabilities37 929 
Interest income, net2,769 3,921 
Other expense(2,807)(626)
(1)4,224 
Loss before income taxes(14,095)(6,220)
Income tax expense(851)(55)
Net loss$(14,946)$(6,275)
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PLAYSTUDIOS, INC.
SUPPLEMENTAL DATA - NET REVENUE
(Unaudited and in thousands, except percentages)
The following tables summarizes the Company’s virtual currency revenue disaggregated by type and by platform:
Three Months Ended September 30,Nine Months Ended September 30,
20252024Change% Change20252024Change% Change
Net revenue
Virtual currency$46,381 $57,564 $(11,183)(19.4%)$145,430 $174,288 $(28,858)(16.6%)
Advertising11,257 13,613 (2,356)(17.3%)34,248 47,061 (12,813)(27.2%)
Other revenue10 52 (42)(80.8%)17 298 (281)(94.3%)
Total net revenue$57,648 $71,229 $179,695 $221,647 
Virtual currency revenue
Third party platforms$38,703 $52,363 (13,660)(26.1%)$126,098 $163,531 (37,433)(22.9%)
Direct-to-consumer (DTC) platforms7,678 5,201 2,477 47.6%19,332 10,757 8,575 79.7%
Total virtual currency revenue$46,381 $57,564 $145,430 $174,288 
DTC revenue as a percentage of virtual currency revenue16.6 %9.0 %7.6 %84.4%13.3 %6.2 %7.1 %114.5%
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PLAYSTUDIOS, INC.
SUPPLEMENTAL DATA – PLAYGAMES KEY PERFORMANCE INDICATORS
(Unaudited and in thousands, except percentages and ARPDAU)

Three Months Ended September 30,Nine Months Ended September 30,
20252024Change% Change20252024Change% Change
Average DAU2,211 2,961 (750)(25.3)%2,395 3,225 (830)(25.7)%
Average MAU9,505 12,658 (3,153)(24.9)%10,318 13,669 (3,351)(24.5)%
Average DPU19 23 (4)(17.4)%20 25 (5)(20.0)%
Average Daily Payer Conversion0.8 %0.8 %— pp— %0.8 %0.8 %— pp— %
ARPDAU (in dollars)$0.28 $0.26 $0.02 7.7 %$0.27 $0.25 $0.02 8.0 %
pp = percentage points


PLAYSTUDIOS, INC.
SUPPLEMENTAL DATA – PLAYAWARDS KEY PERFORMANCE INDICATORS
(Unaudited and in thousands, except percentages and Available Rewards)

Three Months Ended September 30,Nine Months Ended September 30,
20252024Change% Change20252024Change% Change
Available Rewards (in units)325 547 (222)(40.6%)341 543 (202)(37.2%)
Purchases (in units)203 451 (248)(55.1%)683 1,472 (789)(53.6%)
Retail Value of Purchases$14,695 $24,980 $(10,285)(41.2%)$44,342 $96,977 $(52,635)(54.3%)
Retail Value of Daily Rewards Inventory$2,421 $2,208 $213 9.6%$2,495 $1,962 $533 27.2%
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