Smadex Mention by PubMatic CEO Rajeev Goel

Context

During PubMatic’s Q2 2026 earnings call on August 6, 2026, CEO Rajeev Goel highlighted Smadex—an Entravision business unit—as an example of a DSP partner scaling its activity on PubMatic.

Quote

> “We’re seeing the same trend scale across our DSP partnerships. Smadex, a leading performance CTV advertising platform for apps and games, and a business unit of Entravision partnered with PubMatic to leverage our premium CTV inventory using our first-party audience targeting and cross-device measurement capabilities. As performance improved, Smadex’s increased spend on PubMatic over 10X year-over-year, with 75% of that incremental spend flowing into CTV. This kind of measurable performance is unlocking entirely new advertiser budgets for PubMatic, it’s reshaping the inventory advertisers want to buy. Creator-led video is another incremental opportunity, which now accounts for 26% of all TV and video viewing.”

Source note

PubMatic Q2 2026 earnings call transcript. The Modeledge transcript rendered the company name as “SMOTX”; it has been corrected here to “Smadex” based on the surrounding identification as Entravision’s performance CTV platform.