Fair value
$51.92
Upside/downside
69.7%
Forward net income
$540.0
Financial model•as of 2026-07-11•USD
Celsius's 2024 Pepsi issue was best understood as a distributor-inventory and revenue-recognition mismatch rather than a simple consumer-demand collapse. Pepsi carried more product than it needed during the 2023 launch/reset year, Celsius recognized revenue when product was delivered to Pepsi, and then Pepsi reduced orders in 2024 while retail sell-through...
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•gpt-5-codex