Entravision Communications Corporation (EVC)

During PubMatic’s Q2 2026 earnings call on August 6, 2026, CEO Rajeev Goel highlighted Smadex—an Entravision business unit—as an example of a DSP partner scaling its activity on PubMatic. > “We’re seeing the same trend scale across our DSP partnerships. Smadex, a leading performance CTV advertising platform for apps and games, and a business unit...

Because the “100%+ growth” statement applies specifically to EVC’s Advertising Technology & Services segment, this model excludes Media. $ millions ¹ Direct operating expenses + SG&A + depreciation and amortization. ² ATS segment operating profit before EVC corporate expenses. ³ Full-year growth implied by the quarterly point estimates; not...

Entravision has not identified the large Hong Kong mobile-gaming advertiser behind Smadex’s recent growth. Public theories include IGG and Tencent; First Fun/FunFly, developer and publisher of Last War: Survival, is another credible circumstantial candidate. The Q2 2026 filing materially changes the probability assessment. The advertiser generated...

Smadex is a Barcelona-founded, mobile-first performance demand-side platform owned by Entravision Communications. Entravision acquired it in 2018, and Smadex now operates within Entravision's Advertising Technology & Services segment alongside the Adwake performance agency. [Entravision acquisition...

Entravision Communications Corporation (NYSE: EVC) has meaningful spectrum optionality, but most of that value cannot be realized through an ordinary private sale. Its television stations hold FCC authorizations to use locally assigned broadcast channels—not ownership of nationwide spectrum—and converting those channels to terrestrial mobile or...

EVC’s Q1 2026 10-Q contains credible—but unconfirmed—evidence that a second sizable advertiser became material late in the quarter. If that advertiser is a new Smadex account, the quarter-end balance is consistent with an early ramp that could become meaningful in Q2. - A new concentration appeared. At March 31, EVC’s two largest advertisers...

Entravision Communications Corporation's Advertising Technology & Services (ATS) business has undergone a genuine multi-quarter acceleration, not a one-quarter anomaly. The large Hong Kong gaming customer first appeared in EVC's third-quarter 2025 disclosures, continued ramping in the fourth quarter, and then expanded sharply in the first quarter of 2026....